February’s Regal Birthstone – Amethyst

For centuries, historians and jewelry lovers alike have been enchanted by the mystique of amethyst, the official birthstone of February. A member of the mineral quartz family, amethyst radiates a wide array of regal purple hues ranging from sparkling lilac to sultry...

Top 10 Engagement Ring Trends for 2018

With so many engagement ring styles out there, the options can seem endless — especially with all the gorgeous 2018 engagement ring trends surfacing lately. So, if you’re planning on buying an engagement ring in the near future, or if you’re curious about...

The Holidays Are Perfect for Proposals

We’ve all felt it – the first cool breeze of Autumn, flowing through the trees with a quiet exuberance, heralding the magical holiday season to come. If you’ve been waiting for the right atmosphere to propose, wait no more. A holiday proposal is enchanting. It’s...

Award Winning Jewelry

What happens when you combine a dedication to craftsmanship with painstaking attention to detail? You get some of the finest jewelry in the nation. Don’t take our word for it – here are just a few of the examples of our work being recognized on a a...

60 Reasons to Shop at Underwood’s

As we near our 60th anniversary, we’re celebrating the qualities that make our work stand out. There are many reasons why our customers in Arkansas and nationwide have trusted us to create their custom jewelry for 60 years. Here are just a few: We have a storied...

Father’s Day Shopping Guide

Father’s Day is coming up on Sunday, June 18, and we have some great gift ideas for your father or husband! Razorback Cufflinks Show your U of A spirit with these unique 14-karat gold Razorbacks cuff links, handcrafted by the artisans at Underwoods and set with...

May Birthstone Reflects Green of Spring

The striking green emerald is a symbol of rebirth, making it the perfect birthstone for the month of May, with blooming flowers and green leaves in abundance. The word “emerald” comes from the Greek word for “green,” smaragdus. The hue of an emerald can fall anywhere...

Mother’s Day

Pearls Galore Necklace $175 Our versatile sterling silver and freshwater pearl necklace is 48 inches in length and can be worn as a single, double or even triple strand. Sterling Silver Rose Color Bracelet $50 This sterling silver, diamond-cut beaded bracelet has a...

Diamond Dazzles as April Birthstone

April is a special month, marked by the most prized gem of all: the diamond. This Underwood’s custom necklace is made in 14k white gold and 18k yellow gold. It features a 1.42 carat round ideally cut diamond plus .39 carats total weight of ideally cut accent diamonds....

Your Guide to the Ultimate Valentine’s Day

Valentine’s Day is on its way! February 14th has been a day for romance since the Middle Ages. Read on for the history of Valentine’s Day, ideas for great Valentine’s Day dates, our picks for movies to watch with your Valentine, and engagement ring ideas if you’re...

January Birthstone Adds Warmth to Cold Season

Although garnet can be found in a variety of colors including bright orange, vibrant green and most rarely blue, the most recognized color is the deep red Pyrope garnet . Appropriately so, because the word “garnet” comes from the Middle English word gernet, meaning...

Wedding Bands 101

Congratulations on your upcoming nuptials from all of us here at Underwood’s Fine Jewelers! We want to make sure you get a ring that you’ll want to wear for the rest of your life. Here’s what you need to know when searching for the perfect wedding band. There are...

Opal and Tourmaline Offer Dazzlingly Unique Birthstones for October

Opal Opals are the most individual gemstones. Every opal is as unique as a fingerprint, with a one-of-a-kind combination of colors. Long ago, opal was called the “Queen of Gems” because the colors of all other gems can be found inside it. An ideal opal includes every...

What’s Hot for Summer ’16: Rose Gold

In the world of jewelry, white and yellow gold are timeless. But in the last four years, rose gold has become very popular — from Hollywood to the heartland.  Actress Blake Lively, best known for her part of Serena in “Gossip Girl,” rocks a 12-carat oval diamond...

“An Artistic Eye” (Celebrate Arkansas June, 2016)

We’re excited to share this article appearing in June’s issue of Celebrate Arkansas featuring Craig and his talent as a photographer. View the digital edition here. An Artistic Eye The majestic landscape at Yosemite National Park first inspired Craig...

Run for the Roses at Horton Farms

On Saturday, May 7, Underwood’s proudly participated in the live auction at Run for the Roses at Horton Farms. A charitable event that features a silent auction, live auction and giveaways, Run for the Roses at Horton Farms is a horse race based on the Kentucky...

AGS Conclave – Washington DC

This past week, Craig Underwood, Certified Gemologist Appraiser, traveled to the American Gem Society’s annual Conclave.  He attended several gemological classes, learning the latest techniques and procedures in the gem world today. Craig Underwood is pictured here...

Make Mom’s Day special with a gift from Underwood’s!

With Mother’s Day just around the corner visit Underwood’s Fine Jewelers to help you find the perfect gift that will show any woman in your life how much they mean to you. Mother’s Day is a day to celebrate one of the most important women in our lives and although...

Brooches: From simplicity to statement.

What is a brooch? A brooch or lapel pin is an ornamental jewelry pin that is designed to attach to garments. Brooches have been around for centuries. They have evolved in shape, size and color, but a major change has been in the way it’s worn. For years, brooches have...

Bill Underwood’s Beauty Grade Machine

In 2007, Bill Underwood’s Beauty Grade Machine®, received its U.S. patent (7,193,694B2) for the laser technology. The machine is the only technology of its kind to exist in the world and is incredibly accurate. The machine measures the light return from a...

Gifts That Glisten

For  you last minute Valentine’s shoppers, head on over to our promotional items to select some of our favorites. Our matching Onyx and Diamond pendant and earrings are sure to steal her away. For some color, check out our Pearls Galore necklace. Our promotional...

Will you be my Valentine?

  The most romantic holiday of the year is here…and so are we! Underwood’s Fine Jewelers can help you find that special piece of jewelry for your special someone. It can sometimes be a challenge selecting that perfect gift for your significant...

Rings are for Much More Than Marriage

Yes, it is true, every girl has fantasized about the day the man of her dreams gets down on one knee and opens a box with sparkle inside. This ring is very important, but it is probably not going to be the only ring in your life. Whether you are a father, mother, or...

Christmas Shopping: Gifts for Her

  Every year, when Christmas shopping begins, boyfriends and husbands everywhere begin their unguided search for the perfect gift. So, for all you lost men, here are perfect gift ideas that she will LOVE.   A necklace with her birthstone or a diamond. This...

Bride & Groom Gift Exchange

While not required, a gift exchange between the bride and the groom is a common tradition. The bride and groom exchange gifts the night before the wedding, the day of, or when they are heading off to their honeymoon.  The gifts can be big or small, wedding related or...

For the Groom

The bride’s dress steals the show at weddings, but there is a lot that can go into planning what the groom and the groomsmen wear.  While there might not be as many suit and tie options as there are wedding dress styles,  these are the things you should know...

Real Pearls vs. Fake Pearls

Pearls are so amazing because they are produced by a living creature – an oyster. Most of the pearls we see today are cultured which means that they are produced by oysters on an oyster farm.           How can you tell if it’s...

October Birthstone: Opal

The name opal comes from the Greek Opallos, which  means “to see a change of color.”  Opals range in color from milky white to black with vibrant specs of yellow, orange, green, red, and blue.  The opal is composed of particles closely packed in circular...

2015 Engagement Ring Trends

Fashion trends change from year to year and engagement ring styles are no different.  This year we’re seeing a push towards color, mixed metals, and more ornate bands. Here are a few of our favorite 2015 trends. 1.  Yellow gold and rose gold accents: Many women...

Get Your Dream Ring

If you’ve been shopping around for engagement rings at Underwood’s, then certainly something has caught your eye.  Our staff are experts in helping you find your dream ring.  Choose from silver, gold, platinum, rose gold, or white gold in a variety of...

Diamond Cut

The cut of a diamond is the most important factor in determining its price because it affects all the other aspects (the 4 C’s) of the diamond. Cut is also the most difficult aspect to grade. Diamonds are small and the clear edges are hard to see and measure so...

Brilliancy

Many people think that diamonds with larger diameters look bigger. It seems like this would make since because the diamond has a larger surface area. However, this is not the case. Brilliancy, or brightness, is what makes one diamond look larger than another. The laws...

Who Can Sell Diamonds?

Jewelers do not have to be licensed by the FTC in order to sell diamonds, or have any license at all for that matter. Anyone can sell diamonds if they want to. So, why wouldn’t you just buy a diamond from one of those people? Many of these sellers don’t know any more...
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