CRAIG G. UNDERWOOD
Craig G. Underwood, CGA, President of Underwood’s in Fayetteville served as the National Chairman of the Diamond Standards Committee of The American Gem Society (AGS). The Diamond Standards Committee is responsible for setting and maintaining all diamond grading and evaluating criteria for the United States and Canada.
American Gem Society President, Tom Gorman, said upon Underwood’s appointment, “Craig adheres to the highest ethical and educational standards and will be a true asset to the American Gem Society as Chairman of the Diamond Standards Committee.”
Craig served as Chairman of the AGS Laboratory Gemological Committee and Chairman of the International Task Force on Fancy-Shaped Diamond Cut Grading, as well as, President of the American Gem Society.
Currently, Craig serves on the Board of Directors for Jewelers Mutual Insurance Agency which has more than 100 years dedicated to the jewelry industry.
Laura is always available to help you with your Wish List!
Troy Underwood is the third generation of Underwoods Fine Jewelers. He attended the Gemological Institute of America in Carlsbad, CA where he received his Graduate Gemologist degree in 2019. He currently holds the Registered Jeweler title with the American Gem Society and is working to become a Certified Gemologist Appraiser. Troy is also a member of the Leadership Fayetteville program held through the Fayetteville Chamber of Commerce which aims to improve and give back to the amazing city of Fayetteville.
Troy was born and raised in Fayetteville, the middle son of Craig and Laura Underwood. After graduating from Fayetteville High School, Troy attended college out of state and lived in various cities while working in a variety of business settings. After ten years away, Troy has returned to his hometown of Fayetteville to join the Underwoods Fine Jewelers incredible team.
When Troy is not at the store, you will most likely find him mountain biking on one of the amazing bike trails in NWA. If he’s not there, you might find him kayaking on the White River or playing a round of golf with friends. And if you know Troy, there’s always a Razorback sporting event to attend.
William G. Underwood, CGA, the founder of Underwood’s in Fayetteville, was inducted into the National Jeweler Hall of Fame in New York City. Mr. Underwood was only the seventh jeweler in the nation to be inducted into the National Jeweler Hall of Fame in New York. This prestigious award is bestowed upon jewelers who have exhibited superior professional, gemological and management skills.
Mike Roman, chairman of Jewelers of America said: “Underwood represents the epitome of entrepreneurship in the jewelry profession. He founded his store in Fayetteville, Arkansas in July 1957 with only $1,000.00 of borrowed money, and he has built it into one of the truly fine jewelry stores in the nation.”