Iconic & Inspired

Our name speaks to a tradition of expertise and passion for innovative design.

The Art of True Love

Beautifully Designed. Superbly Crafted. Unmistakably Underwoods.

A History of Excellence

The premier jeweler of Northwest Arkansas since 1957.






Our featured gemstone for September

Razorback jewelry




Show your Arkansas spirit!

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Custom Jewelry





Hand-crafted and custom designed.

The Art of true love

Our diamonds are precision cut for maximum beauty and brilliance. This exceptional cutting allows our diamonds to express their natural sparkle and scintillation. Comprised of the top 2% of diamonds worldwide, the Underwood Diamond is as rare and beautiful as your love.

Our Custom Shop

Distinguished by our state, national, and international award-winning designs, Underwoods is unique in our intimate approach to creating one-of-a-kind jewelry, using only the best precious metals, colored stones, and the top 2% of diamonds worldwide.

Our name speaks to a tradition of expertise and passion for innovative design.

Learn More About Underwoods

Want to see how Underwoods has become one of the top jewelers in the country? We’d love to show you.

From Our Blog

Sharing our passion for jewelry, gemstones, and precious metals

Game Day Glam

Support the Hogs this season by shopping our one of a kind Razorback jewelry. Featuring all the latest trends in accessories, our assortment of game day necklaces, pendants, bangles, earrings, and bracelets are sure to be a crowd pleaser. This entire collection is...

Season of Sapphires

The month of September marks a beautiful seasonal change from summer to fall. Spectacular colors begin to reveal themselves, such as the burnt orange of pumpkins, the rust red of fallen leaves, the supernatural blues of the clouded sky, and the darker hue of green...

How To Keep Your Jewelry Clean At Home

We all get busy during the summer time with vacations, outdoor activities and sports.Some of us don’t even think twice about how dirty our jewelry gets. Here are some helpful at home cleaning tips to keep your jewelry nice and sparkly. These cleaning…