Three Generations
of Extraordinary Fine Jewelry
Since 1957, Underwoods has been passionately committed to quality and value. Their dedication to craftsmanship and design excellence creates timeless jewelry that will be treasured, passed down, and loved by generations to come.
Three Generations of Extraordinary Fine Jewelry
Since 1957, Underwoods has been passionately committed to quality and value. Their dedication to craftsmanship and design excellence creates timeless jewelry that will be treasured, passed down, and loved by generations to come.
Find the one you’ve been looking for.
The one to celebrate today and all your tomorrows.
Choose from Underwoods’ stunning selection that sparkles above the rest. From vintage-inspired, shimmering halos, and elegant solitaires, to custom one-of-a-kind designs, Underwoods’ settings, and hand-selected stones tell your unique love story like no other.
Find the one you’ve been looking for.
The one to celebrate today and all your tomorrows.
Choose from Underwoods’ stunning selection that sparkles above the rest. From vintage-inspired, shimmering halos, and elegant solitaires, to custom one-of-a-kind designs, Underwoods’ settings, and hand-selected stones tell your unique love story like no other.
For today and all your tomorrows
Underwoods’ settings and hand-selected stones tell your unique love story like no other.
Shop Engagement
Classic
Traditional design elements for timeless style.
Halo
Accent diamonds encircle the center stone for a dazzling look.
Modern
Contemporary and unique with clean lines.
vintage Inspired
Inspired by the romance of the past. Heirlooms in the making.
Shop WEDDING & ANNIVERSARY
Custom Jewelry
Created in collaboration with our in-house designers and crafted on-site by our goldsmiths using old-world techniques and modern technology, your vision is brought to life.
Artfully inspired, expertly crafted, and uniquely yours. Explore your ideas with us today.
Custom Jewelry
Created in collaboration with our in-house designers and crafted on-site by our goldsmiths using old-world techniques and modern technology, your vision is brought to life.
Artfully inspired, expertly crafted, and uniquely yours. Explore your ideas with us today.
Our Featured Gemstones of the month
Citrine and Topaz
Citrine and Topaz are the featured gemstones for November!
Our Featured Gemstones of the month
Citrine and Topaz
Citrine and Topaz are the featured gemstones for November!
Discover The Difference of the
Underwoods Gem Lab
Each gem at Underwoods is hand-selected directly from the source and brought back to Fayetteville to be verified in Underwoods Gem Lab by no less than three of our board-certified Gemologists. Every detail is examined and recorded for ultimate beauty and sparkle. Any diamond or colored gemstone that doesn’t live up to the Underwoods standard is sent back.
No matter the piece, no matter the price, our unwavering principles of quality and value are elemental to the Underwoods name, giving you the confidence and joy of knowing you’re buying the best.
Carefully chosen for beauty that lasts a lifetime, experience the difference the Gem Lab at Underwoods can make.
Discover The Difference of the
Underwoods Gem Lab
Each gem at Underwoods is hand-selected directly from the source and brought back to Fayetteville to be verified in Underwoods Gem Lab by no less than three of our board-certified Gemologists. Every detail is examined and recorded for ultimate beauty and sparkle. Any diamond or colored gemstone that doesn’t live up to the Underwoods standard is sent back.
No matter the piece, no matter the price, our unwavering principles of quality and value are elemental to the Underwoods name, giving you the confidence and joy of knowing you’re buying the best.
Carefully chosen for beauty that lasts a lifetime, experience the difference the Gem Lab at Underwoods can make.
Shop Online Exclusives
the occasion, a gift from Underwoods is always the perfect fit.
What’s New
From Our Blog
Holiday Gift Guide
underwoods The best way to say “Happy Holidays” to those you love is to surprise them with a unique piece of jewelry from Underwood’s Fine Jewelers! We carry a beautiful assortment of styles at a wide-range of prices, making it easy to find something for everyone on...
2021 Fall Fashion Trends
Underwoods Fine Jewelers #1 Paperclip Chains and layeringThe hottest trend out there right now is paperclip chains! You can wear these fun chains by themselves but everybody whos anybody wears this style layered with other fun necklaces.#2 Diamond...
White Gold VS Platinum
COLORThe natural color of gold is yellow. Yellow gold is alloyed with different "white colored" metals and then finished with rhodium for a bright white finish. Platinum is a pure, dense, natural white metal.You cannot tell a visual difference on new white gold and...
Holiday Gift Guide
underwoods The best way to say “Happy Holidays” to those you love is to surprise them with a unique piece of jewelry from Underwood’s Fine Jewelers! We carry a beautiful assortment of styles at a wide-range of prices, making it easy to find something for everyone on...
2021 Fall Fashion Trends
Underwoods Fine Jewelers #1 Paperclip Chains and layeringThe hottest trend out there right now is paperclip chains! You can wear these fun chains by themselves but everybody whos anybody wears this style layered with other fun necklaces.#2 Diamond...
White Gold VS Platinum
COLORThe natural color of gold is yellow. Yellow gold is alloyed with different "white colored" metals and then finished with rhodium for a bright white finish. Platinum is a pure, dense, natural white metal.You cannot tell a visual difference on new white gold and...
Go Back to School with Custom Razorbacks!
Underwoods Fine Jewelers Go Hogs! It's That time of year again, fayetteville! It’s that time of year when streets are flooded with people, busy again with all the students returning for school. Thankfully, with the return of the students also comes a wave of...
