CRAZY ABOUT CUSTOM COLOR

JUNE BIRTHSTONE

RINGS FOR SPRING

DESIGN YOUR DREAM

CRAZY ABOUT

CUSTOM COLOR

MAY BIRTHSTONE

RINGS FOR SPRING
RINGS FOR SPRING

DESIGNS FOR LIFE

Celebrating Life’s Special Moments since 1957

a legacy of Love.

 

Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

VIEW COLLECTION


Custom Designs

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

LEARN MORE


Awards & Honors

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

VISIT PAGE


Elevated Experience

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

LEARN MORE


Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

CUSTOM DESIGNS

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

AWARDS & HONORS

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

ELEVATED EXPERIENCE

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

Explore More Fine Jewelry

Photo of several engagement rings.

Engagement Rings

Bracelets

Photo of a woman wearing several necklaces with a yellow shirt.

Necklaces

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Earrings

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Bands

Shop @underwoodsfinejewelers

We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.

funky shapes | bold colors | one-of-a-kind 

#UnderwoodCustom

funky shapes | bold colors | one-of-a-kind

#UnderwoodCustom
...

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Be unique & pick a diamond that reflects you✨

Consider this your reminder to be different because that’s what it’s all about! Don’t be afraid to ask for something you’ve never seen before, or go against the grain of what’s “trending”.

Every natural diamond is unique for a reason & we love helping our customers find the right one for their lifestyle, personality, price point & more. 

Ask about our #LifetimeGuaranteeofInvestment to learn more on the stable value of natural diamonds & what we offer every customer who purchases with us. 

#UnderwoodDiamond #UnderwoodGemLab

Be unique & pick a diamond that reflects you✨

Consider this your reminder to be different because that’s what it’s all about! Don’t be afraid to ask for something you’ve never seen before, or go against the grain of what’s “trending”.

Every natural diamond is unique for a reason & we love helping our customers find the right one for their lifestyle, personality, price point & more.

Ask about our #LifetimeGuaranteeofInvestment to learn more on the stable value of natural diamonds & what we offer every customer who purchases with us.

#UnderwoodDiamond #UnderwoodGemLab
...

19 3
In-store soon // NEW bezel set multi-color sapphire bands 🌈  #rainbowsapphire 

DM us or Call to reserve yours before they sell out! 

#UnderwoodsColor #StackableRings

In-store soon // NEW bezel set multi-color sapphire bands 🌈 #rainbowsapphire

DM us or Call to reserve yours before they sell out!

#UnderwoodsColor #StackableRings
...

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Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Come Visit Us

611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us

611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM

Testimonials

What’s New

From Our Blog

Dad’s Gift Guide

Dad’s Gift Guide

DAD’S GIFT GUIDE  Skip the socks and grill sets this Father's Day—give him something that lasts and can be passed on for generations. Jewelry is not just for women; here at Underwoods, we have various men’s items that would make perfect gifts this June 15th. What...

Mother’s Day Gift Guide

Mother’s Day Gift Guide

Mom's Day Gift GuideKnown for giving life & love to their families, moms rarely ask for much in return. Mother's Day is right around the corner on May 11; it is the perfect time to show our appreciation. What better way to continue her "Legacy of Love" than with a...

History of a Diamond

History of a Diamond

Did you know that a diamond is the oldest object you will ever hold? For those lucky enough to be born in April, your birthstone is one of the most miraculous gemstones. The diamond is known for its brilliance, sparkle, fire, and some argue most importantly its...

Contact Info

611 West Dickson St.
479.521.2000
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

Follow Us

Join the Family

Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!



Contact Info

611 West Dickson St.
479.521.2000
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

Follow Us

Join the Family

Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!