Iconic & Inspired

Our name speaks to a tradition of expertise and passion for innovative design.

The Art of True Love

Beautifully Designed. Superbly Crafted. Unmistakably Underwoods.

A History of Excellence

The premier jeweler of Northwest Arkansas since 1957.

Peridot and Spinel





Our featured gemstones for August.

Razorback jewelry




Show your Arkansas spirit!

Trending Now






Custom Jewelry





Hand-crafted and custom designed.

The Art of true love

Our diamonds are precision cut for maximum beauty and brilliance. This exceptional cutting allows our diamonds to express their natural sparkle and scintillation. Comprised of the top 2% of diamonds worldwide, the Underwood Diamond is as rare and beautiful as your love.

Our Custom Shop

Distinguished by our state, national, and international award-winning designs, Underwoods is unique in our intimate approach to creating one-of-a-kind jewelry, using only the best precious metals, colored stones, and the top 2% of diamonds worldwide.

Our name speaks to a tradition of expertise and passion for innovative design.

From Our Blog

Sharing our passion for jewelry, gemstones, and precious metals

How To Keep Your Jewelry Clean At Home

We all get busy during the summer time with vacations, outdoor activities and sports. Some of us don't even think twice about how dirty our jewelry gets. Here are some helpful at home cleaning tips to keep your jewelry nice and sparkly. These cleaning guides are...

Top 10 Summer Jewelry Trends of 2018

Summer is in full swing, and so are this year’s hottest fashion trends! Here is what made our list of Top 10 jewelry trends to help you shine as brightly as the summer sun.         1. Stackable Bands   Make it your own with stackable bands! Mix and match this summer...

February’s Regal Birthstone – Amethyst

For centuries, historians and jewelry lovers alike have been enchanted by the mystique of amethyst, the official birthstone of February. A member of the mineral quartz family, amethyst radiates a wide array of regal purple hues ranging from sparkling lilac to sultry...

Top 10 Engagement Ring Trends for 2018

With so many engagement ring styles out there, the options can seem endless — especially with all the gorgeous 2018 engagement ring trends surfacing lately. So, if you're planning on buying an engagement ring in the near future, or if you're curious about what style...

Learn More About Underwoods

Want to see how Underwoods has become one of the top jewelers in the country? We’d love to show you.