AUTHENTIC, ENDURING & ORIGINAL

Breathtakingly beautiful and locally handcrafted just for you. Each diamond and gemstone at Underwoods is carefully chosen for ultimate sparkle that lasts a lifetime. Experience the difference Underwoods’ quality and value can make.

Authentic, Enduring & Original

Breathtakingly beautiful and locally handcrafted just for you. Each diamond and gemstone at Underwoods is carefully chosen for ultimate sparkle that lasts a lifetime. Experience the difference Underwoods quality and value can make.

Explore Our Designs

Find the one you’ve been looking for.

The one to celebrate today and all your tomorrows.

Choose from Underwoods’ stunning selection that sparkles above the rest. From vintage-inspired, shimmering halos, and elegant solitaires, to custom one-of-a-kind designs, Underwoods’ settings, and hand-selected stones tell your unique love story like no other.

Find the one you’ve been looking for.

The one to celebrate today and all your tomorrows.

Choose from Underwoods’ stunning selection that sparkles above the rest. From vintage-inspired, shimmering halos, and elegant solitaires, to custom one-of-a-kind designs, Underwoods’ settings, and hand-selected stones tell your unique love story like no other.

For today and all your tomorrows

Underwoods’ settings and hand-selected stones tell your unique love story like no other.

Shop Engagement

Classic

Traditional design elements for timeless style.

Halo

Accent diamonds encircle the center stone for a dazzling look.

Modern

Contemporary and unique with clean lines.

vintage Inspired

Inspired by the romance of the past. Heirlooms in the making. 

Shop WEDDING & ANNIVERSARY

Diamond

Beautiful symbols of your lasting love.

Eternity

Sparkling from every angle.

Stackable

Stack two or more for a versatile look.

Bold

Sparkle that can be seen from across the room!

Custom Jewelry

Created in collaboration with our in-house designers and crafted on-site by our goldsmiths using old-world techniques and modern technology, your vision is brought to life.

Artfully inspired, expertly crafted, and uniquely yours. Explore your ideas with us today.

Custom Jewelry

Created in collaboration with our in-house designers and crafted on-site by our goldsmiths using old-world techniques and modern technology, your vision is brought to life.

Artfully inspired, expertly crafted, and uniquely yours. Explore your ideas with us today.

Our Featured Gemstone of the month
Sapphire

Sapphire is the featured gemstone for September!

Our Featured Gemstone of the month
Sapphire

Sapphire is the featured gemstone for September!

Discover The Difference of the

Underwoods Gem Lab

Each gem at Underwoods is hand-selected directly from the source and brought back to Fayetteville to be verified in Underwoods Gem Lab by no less than three of our board-certified Gemologists. Every detail is examined and recorded for ultimate beauty and sparkle. Any diamond or colored gemstone that doesn’t live up to the Underwoods standard is sent back.

No matter the piece, no matter the price, our unwavering principles of quality and value are elemental to the Underwoods name, giving you the confidence and joy of knowing you’re buying the best.

Carefully chosen for beauty that lasts a lifetime, experience the difference the Gem Lab at Underwoods can make.

Discover The Difference of the

Underwoods Gem Lab

Each gem at Underwoods is hand-selected directly from the source and brought back to Fayetteville to be verified in Underwoods Gem Lab by no less than three of our board-certified Gemologists. Every detail is examined and recorded for ultimate beauty and sparkle. Any diamond or colored gemstone that doesn’t live up to the Underwoods standard is sent back.

No matter the piece, no matter the price, our unwavering principles of quality and value are elemental to the Underwoods name, giving you the confidence and joy of knowing you’re buying the best.

Carefully chosen for beauty that lasts a lifetime, experience the difference the Gem Lab at Underwoods can make.

What’s New

From Our Blog

Go Back to School with Custom Razorbacks!

Go Back to School with Custom Razorbacks!

Underwoods Fine Jewelers  Go Hogs!  It's That time of year again, fayetteville! It’s that time of year when streets are flooded with people, busy again with all the students returning for school. Thankfully, with the return of the students also comes a wave of...

White Gold VS Platinum

White Gold VS Platinum

COLORThe natural color of gold is yellow. Yellow gold is alloyed with different "white colored" metals and then finished with rhodium for a bright white finish. Platinum is a pure, dense, natural white metal.You cannot tell a visual difference on new white gold and...

Diamond Cert’s and What You Need to Know

Diamond Cert’s and What You Need to Know

WHat is a diamond cert?A diamond certificate is a report from an independent laboratory that inspects elements of diamonds such as cut, color, clarity and carat weight. The diamond buyer or seller never issues the report to consumers.    See the diamond in person...

Go Back to School with Custom Razorbacks!

Go Back to School with Custom Razorbacks!

Underwoods Fine Jewelers  Go Hogs!  It's That time of year again, fayetteville! It’s that time of year when streets are flooded with people, busy again with all the students returning for school. Thankfully, with the return of the students also comes a wave of...

White Gold VS Platinum

White Gold VS Platinum

COLORThe natural color of gold is yellow. Yellow gold is alloyed with different "white colored" metals and then finished with rhodium for a bright white finish. Platinum is a pure, dense, natural white metal.You cannot tell a visual difference on new white gold and...

Diamond Cert’s and What You Need to Know

Diamond Cert’s and What You Need to Know

WHat is a diamond cert?A diamond certificate is a report from an independent laboratory that inspects elements of diamonds such as cut, color, clarity and carat weight. The diamond buyer or seller never issues the report to consumers.    See the diamond in person...

Top 5 Mother’s Day Gifts

Top 5 Mother’s Day Gifts

sterling silverHere at Underwoods, we have incredible pieces that Mom will adore! Our "love knot" collection represents an entwined bond that lasts a lifetime along with our infinity necklace symbolizing a Mothers love that lasts for eternity.  pearlsOne symbolism for...

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