Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
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Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
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Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Explore More Fine Jewelry
Engagement Rings
Bracelets
Necklaces
Earrings
Bands
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
September begins with a reveal as timeless as the gemstone itself. 🦋
Known as the birthstone of September, sapphires have been treasured for centuries as symbols of wisdom, loyalty, and love. This custom design captures all of that beauty in one unforgettable ring.
A new month. A stunning sapphire. A piece made just for her. ✨
#GiveUnderwoods #september #sapphire #ringreveal #luxuryjewelry
September begins with a reveal as timeless as the gemstone itself. 🦋
Known as the birthstone of September, sapphires have been treasured for centuries as symbols of wisdom, loyalty, and love. This custom design captures all of that beauty in one unforgettable ring.
A new month. A stunning sapphire. A piece made just for her. ✨
#GiveUnderwoods #september #sapphire #ringreveal #luxuryjewelry
Chevron, but make it sparkle. ✨
A graceful sweep of diamonds creates a sleek chevron silhouette that catches the light from every angle. Elegant enough to wear every day, yet striking enough to make a statement. This diamond necklace is the perfect balance of modern sophistication and timeless sparkle. 💎
611 W. Dickson Street, Fayetteville
For pricing, Call 479-521-2000
Open 10am-6pm
#GiveUnderwoods #luxuryjewelry #luxuryfashion #chevron #diamondjewelry
Chevron, but make it sparkle. ✨
A graceful sweep of diamonds creates a sleek chevron silhouette that catches the light from every angle. Elegant enough to wear every day, yet striking enough to make a statement. This diamond necklace is the perfect balance of modern sophistication and timeless sparkle. 💎
611 W. Dickson Street, Fayetteville
For pricing, Call 479-521-2000
Open 10am-6pm
#GiveUnderwoods #luxuryjewelry #luxuryfashion #chevron #diamondjewelry
✨The unmatched sparkle of a Round Brilliant Cut✨
There’s a reason the round brilliant has remained the most iconic diamond cut. With 58 precisely crafted facets designed to maximize light return, every movement creates a captivating display of fire and scintillation.
When you want a diamond that truly lights up the room, nothing compares to the classic beauty of a round brilliant.
611 W. Dickson Street in Fayetteville
479-521-2000
#GiveUnderwoods #onlynaturaldiamonds #rounddiamond #customjewelry
✨The unmatched sparkle of a Round Brilliant Cut✨
There’s a reason the round brilliant has remained the most iconic diamond cut. With 58 precisely crafted facets designed to maximize light return, every movement creates a captivating display of fire and scintillation.
When you want a diamond that truly lights up the room, nothing compares to the classic beauty of a round brilliant.
611 W. Dickson Street in Fayetteville
479-521-2000
#GiveUnderwoods #onlynaturaldiamonds #rounddiamond #customjewelry
A touch of sunshine & a whole lot of sparkle! ☀️ 💎
#giveunderwoods #onlynaturaldiamonds #shoplocal
A touch of sunshine & a whole lot of sparkle! ☀️ 💎
#giveunderwoods #onlynaturaldiamonds #shoplocal
The Romance of the Old Mine Cut🌹
Before diamonds were cut by computers and measured to exact proportions, they were shaped by hand and by eye.
Enter the Old Mine Cut- one of the earliest brilliant-style diamond cuts, popular from the 1700s through the 1800s and especially loved during the Georgian and Victorian eras.
Old Mine Cuts were designed for the lighting of its time- candlelight and firelight. Rather than the crisp, uniform sparkle we associate with modern brilliant cuts, these diamonds give off broad, warm flashes of light and beautiful bursts of fire. 🔥
#GiveUnderwoods #oldminecut #antiquediamond #diamondhistory #luxuryjewelry
The Romance of the Old Mine Cut🌹
Before diamonds were cut by computers and measured to exact proportions, they were shaped by hand and by eye.
Enter the Old Mine Cut- one of the earliest brilliant-style diamond cuts, popular from the 1700s through the 1800s and especially loved during the Georgian and Victorian eras.
Old Mine Cuts were designed for the lighting of its time- candlelight and firelight. Rather than the crisp, uniform sparkle we associate with modern brilliant cuts, these diamonds give off broad, warm flashes of light and beautiful bursts of fire. 🔥
#GiveUnderwoods #oldminecut #antiquediamond #diamondhistory #luxuryjewelry
✨Pretty in Pink✨
Morganite is loved for its delicate blush tones, romantic glow, and effortless elegance. From soft peach to dreamy pink, each gemstone has its own unique character- creating a look that feels personal, sophisticated, and undeniably beautiful.
611 W. Dickson Street in Fayetteville
479-521-2000
Open 10am-6pm
#GiveUnderwoods #Morganite #pinkgemstone #luxuryjewelry #jewelrylovers
✨Pretty in Pink✨
Morganite is loved for its delicate blush tones, romantic glow, and effortless elegance. From soft peach to dreamy pink, each gemstone has its own unique character- creating a look that feels personal, sophisticated, and undeniably beautiful.
611 W. Dickson Street in Fayetteville
479-521-2000
Open 10am-6pm
#GiveUnderwoods #Morganite #pinkgemstone #luxuryjewelry #jewelrylovers
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
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Guide to Buying an Engagement Ring
For the guys who have no idea where to start or just want to have all the information upfront!BUDGET | THE 4 C's | DIAMOND SHAPES | RING STYLES | METAL OPTIONS | RING SIZE In this guide we will tell you every detail that goes into buying an engagement ring....
A Gem With A Story
Valentine’s Day Holidays have a way of sneaking up on even the most prepared among us. While flowers and cards have their place, many people hope for a gift that feels more lasting. They want something that carries meaning long after February 14 has passed....
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!