CRAZY ABOUT CUSTOM COLOR

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JUNE BIRTHSTONE

Learn more about Pearls

RINGS FOR SPRING

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DESIGN YOUR DREAM

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CRAZY ABOUT

CUSTOM COLOR

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MAY BIRTHSTONE

Learn More About Emeralds

RINGS FOR SPRING

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RINGS FOR SPRING

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DESIGNS FOR LIFE

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Celebrating Life’s Special Moments since 1957

a legacy of Love.

Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

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Custom Designs

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

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Awards & Honors

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

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Elevated Experience

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

LEARN MORE

Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

View Collection

CUSTOM DESIGNS

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

Learn More

AWARDS & HONORS

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

VISIT PAGE

ELEVATED EXPERIENCE

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

Learn More

Explore More Fine Jewelry

Engagement Rings

Bracelets

Necklaces

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Earrings

Bands

Shop @underwoodsfinejewelers

We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.

funky shapes | bold colors | one-of-a-kind

#UnderwoodCustom

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funky shapes | bold colors | one-of-a-kind

#UnderwoodCustom ...

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Every girl must have a strand of pearls🕊️

June’s birthstone is incredibly functional & versatile. Not only do they go with any style or outfit, but can also be dressed up or down. A long strand can be wrapped 2-3x while a shorter strand can be worn as a choker or even a lariat with the right clasp/ attachments.

All pearls are strung in-house so you can customize your strand any way you like! We have a variety of “hanks” or strands of unknotted pearls to choose from in various hues, sizes, & shapes.

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Every girl must have a strand of pearls🕊️

June’s birthstone is incredibly functional & versatile. Not only do they go with any style or outfit, but can also be dressed up or down. A long strand can be wrapped 2-3x while a shorter strand can be worn as a choker or even a lariat with the right clasp/ attachments.

All pearls are strung in-house so you can customize your strand any way you like! We have a variety of “hanks” or strands of unknotted pearls to choose from in various hues, sizes, & shapes. ...

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Be unique & pick a diamond that reflects you✨

Consider this your reminder to be different because that’s what it’s all about! Don’t be afraid to ask for something you’ve never seen before, or go against the grain of what’s “trending”.

Every natural diamond is unique for a reason & we love helping our customers find the right one for their lifestyle, personality, price point & more.

Ask about our #LifetimeGuaranteeofInvestment to learn more on the stable value of natural diamonds & what we offer every customer who purchases with us.

#UnderwoodDiamond #UnderwoodGemLab

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Be unique & pick a diamond that reflects you✨

Consider this your reminder to be different because that’s what it’s all about! Don’t be afraid to ask for something you’ve never seen before, or go against the grain of what’s “trending”.

Every natural diamond is unique for a reason & we love helping our customers find the right one for their lifestyle, personality, price point & more.

Ask about our #LifetimeGuaranteeofInvestment to learn more on the stable value of natural diamonds & what we offer every customer who purchases with us.

#UnderwoodDiamond #UnderwoodGemLab ...

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In-store soon // NEW bezel set multi-color sapphire bands 🌈 #rainbowsapphire

DM us or Call to reserve yours before they sell out!

#UnderwoodsColor #StackableRings

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In-store soon // NEW bezel set multi-color sapphire bands 🌈 #rainbowsapphire

DM us or Call to reserve yours before they sell out!

#UnderwoodsColor #StackableRings ...

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Who’s ready for the #OMAHOGS to take the field tonight?

Show your Arkansas style, with these ready-to-wear pieces for the big game at 6. Open ‘til 5 PM today. ❤️🐗

#omahanebraska #arkansasrazorbacks #razorbackbaseball #collegeworldseries #collegebaseball #arkansasstyle

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Who’s ready for the #OMAHOGS to take the field tonight?

Show your Arkansas style, with these ready-to-wear pieces for the big game at 6. Open ‘til 5 PM today. ❤️🐗

#omahanebraska #arkansasrazorbacks #razorbackbaseball #collegeworldseries #collegebaseball #arkansasstyle ...

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11.74CT Trillion Cut Citrine | ready for take off🚀✨

Paired with a summer tank & featured on our most loved, hand-made 18k italian gold rivet chain.

#custommadejewelry #handmadechain #italiangold #UnderwoodCustom #UnderwoodsColor #Citrine

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11.74CT Trillion Cut Citrine | ready for take off🚀✨

Paired with a summer tank & featured on our most loved, hand-made 18k italian gold rivet chain.

#custommadejewelry #handmadechain #italiangold #UnderwoodCustom #UnderwoodsColor #Citrine ...

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Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Meet The Underwoods

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Meet The Underwoods

Come Visit Us

611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Contact

Come Visit Us

611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM

Contact

Testimonials

Eric E.

In celebration of our 25th wedding anniversary I decided to upgrade my wife’s engagement and wedding rings. I had heard good things about Underwood’s and they lived up to their reputation. They worked with us to find the right design and my wife couldn’t be more pleased with the beautiful high quality result. I highly recommend Underwood’s.

Leslie S.

I have been shopping at Underwoods Jewelers for many years. The staff is always very helpful and nice every time I stop in. they even remember my name. Their design team are wonderful to work with and truly listen to what you want as a client. They have the best quality, selection, and unique jewelry in NWA.

Angela H.

I love Underwood’s! The staff is always friendly, personable, and knowledgeable about their products. The certified gemologist are the best around. No other jewelry store can compare! They took care of my husband and I with selecting our wedding bands and engagement ring

Ashleigh B.

The personal service and quality of Underwood’s really can’t be beat. My fiance purchased my engagement ring here, and we got both wedding bands here as well. We thought very briefly about going somewhere less expensive for the wedding bands, but there was a dramatic difference in service, quality. and trust at all of the other places we looked. You really are paving for quality at Underwood’s, and it’s worth every penny. The staff are knowledgeable and approachable, and were genuinely excited for us as we made lifelong decisions on our rings!

Caroline V.

My fiancée purchased my engagement ring from here and it has been such a wonderful experience!! I went back in to have them clean and size it when I was in town and they were nothing but helpful and lovely!! Highly recommend Underwoods!! Jewelry and experience is unmatched

James Y.

Underwoods defines excellence in fine jewelry. I love doing business at Underwoods. They know my name and provide the best quality jewelry I have ever seen. Additionally they provide personal service second to none. So thankful for the team at Underwoods Fine Jewelers.

Kimberly P.

The kind, professional staff at Underwoods helped me select a new setting for my 25 year old diamond.

I don’t live locally but they worked with me over phone, text, and email to assist me in redesigning my ring. After seeing my daughter’s engagement/wedding ring and band from Underwoods, I knew I wanted their expertise in helping me. Fantastic experience!

Lyndon R.

THE BEST! Underwoods is the absolute best place to shop for Fine Jewelry! The quality is exquisite and their service is unmatched. The staff is always expertly helpful when I need assistance with the perfect gift for my wife. Underwoods Jewelers is a terrific business and its a pleasure to shop with them.

Rena B.

I highly recommend coming here for all your jewelry needs! They have an amazing repair shop and an extremely knowledgeable staff!

What’s New

From Our Blog

Dad’s Gift Guide

May 14, 2025

DAD’S GIFT GUIDE Skip the socks and grill sets this Father's Day—give him something that lasts and can be passed on for generations. Jewelry is not just for women; here at Underwoods, we have various men’s items that would make perfect gifts this June 15th. What...

Mother’s Day Gift Guide

Apr 23, 2025

Mom's Day Gift GuideKnown for giving life & love to their families, moms rarely ask for much in return. Mother's Day is right around the corner on May 11; it is the perfect time to show our appreciation. What better way to continue her "Legacy of Love" than with a...

History of a Diamond

Apr 1, 2025

Did you know that a diamond is the oldest object you will ever hold? For those lucky enough to be born in April, your birthstone is one of the most miraculous gemstones. The diamond is known for its brilliance, sparkle, fire, and some argue most importantly its...

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