Iconic & Inspired

Our name speaks to a tradition of expertise and passion for innovative design.

The Art of True Love

Beautifully Designed. Superbly Crafted. Unmistakably Underwoods.

A History of Excellence

The premier jeweler of Northwest Arkansas since 1957.

Tanzantite and Zircon





Our featured gemstones for November

Razorback jewelry




Show your Arkansas spirit!

Trending Now






Custom Jewelry





Hand-crafted and custom designed.

The Art of true love

Our diamonds are precision cut for maximum beauty and brilliance. This exceptional cutting allows our diamonds to express their natural sparkle and scintillation. Comprised of the top 2% of diamonds worldwide, the Underwood Diamond is as rare and beautiful as your love.

Our Custom Shop

Distinguished by our state, national, and international award-winning designs, Underwoods is unique in our intimate approach to creating one-of-a-kind jewelry, using only the best precious metals, colored stones, and the top 2% of diamonds worldwide.

Our name speaks to a tradition of expertise and passion for innovative design.

Learn More About Underwoods

Want to see how Underwoods has become one of the top jewelers in the country? We’d love to show you.

From Our Blog

Sharing our passion for jewelry, gemstones, and precious metals

Underwoods Gift Guide

What better way to say “Happy Holidays” to those you love the most than with a unique piece of jewelry from Underwood’s Jewelers! We carry a beautiful assortment of styles at a wide-range of prices, making it easy to find something for everyone on your list. Not sure...

It’s All About Citrine

 As the temperature continues to drop, citrine can add some much-needed warmth into your life. It is often called the “gift from the sun” because of its golden glow. Citrine is the birthstone for November and is the preferred gift to give your loved one on your...

Fall Trends Worth Falling For

It is important to consider seasonal trends for fine jewelry. As your collection grows, so will the variety of pieces you obtain with each passing year. Over time, your jewelry collection will reflect your previous styles and blend with new trends. Your collection can...

Tour of Tourmaline

                                        The tourmaline gemstone is commonly known as the “Gemstone of the Rainbow” because of its wide variety of colors; such as pink, orchid, blue, green, red, yellow, black, brown and watermelon tourmaline. The formations of these...