Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE

Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Diamond crosses for every day💎✨
We have a wide selection of diamond & all metal crosses perfect for every day & special occasions like the resurrection. Happy Holy Weekend to all who celebrate!

Diamond crosses for every day💎✨
We have a wide selection of diamond & all metal crosses perfect for every day & special occasions like the resurrection. Happy Holy Weekend to all who celebrate!
Get the crisp color & sparkle of a faceted diamond for a fraction of the price with our Opaque Diamond Collection.
Featuring flowed yellow gold - a handcrafted technique our jewelers implement while the metal is freshly casted & easy to work with.
#underwoodsopaque

Get the crisp color & sparkle of a faceted diamond for a fraction of the price with our Opaque Diamond Collection.
Featuring flowed yellow gold - a handcrafted technique our jewelers implement while the metal is freshly casted & easy to work with.
#underwoodsopaque
For 67 years & counting!!
This center stone is a 2 CT colorless oval #underwooddiamond #underwoodscustom
Follow along for more✨

For 67 years & counting!!
This center stone is a 2 CT colorless oval #underwooddiamond #underwoodscustom
Follow along for more✨
Be sure to sparkle everywhere you go✨
Tried & True | in diamond staples💎 all customizable to your ideal size, shape, budget, etc.
#giftunderwoods

Be sure to sparkle everywhere you go✨
Tried & True | in diamond staples💎 all customizable to your ideal size, shape, budget, etc.
#giftunderwoods
Before & after setting this perfectly cut pear shape🍐💎
6.10 CT / 0 CUT / 0 COLOR / 6 CLARITY Natural Diamond
+ 2 tapered baguettes = .66 cttw set in 18k yellow gold
#underwoodscustom #underwoodsdiamond

Before & after setting this perfectly cut pear shape🍐💎
6.10 CT / 0 CUT / 0 COLOR / 6 CLARITY Natural Diamond
+ 2 tapered baguettes = .66 cttw set in 18k yellow gold
#underwoodscustom #underwoodsdiamond

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
OMG!OMG!:Проблемы с доступом к OMG! Маркетплейс
Ищете рабочую ссылку на OMG! Маркетплейс? В последнее время это стало сложной задачей из-за частых атак на платформу, особенно в выходные дни. Пользователи сталкиваются с трудностями при попытке получить доступ к сайту OMG! Маркетплейс. Рады сообщить, что сайт OMG!...
History of a Diamond
Did you know that a diamond is the oldest object you will ever hold? For those lucky enough to be born in April, your birthstone is one of the most miraculous gemstones. The diamond is known for its brilliance, sparkle, fire, and some argue most importantly its...
Treasure Hunting in Tucson
AGTA Tuscon Gem ShowTreasure HuntingWhat is a gem or "trade" show?You may be wondering what is a gem show and what is the benefit of buying from a jeweler that shops via these gem shows. These "trade" shows bring together everyone in the trade and offers the widest...
Inquire
Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!
Inquire
Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
Follow Us
Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!