Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
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Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Explore More Fine Jewelry
Engagement Rings
Bracelets
Necklaces
Earrings
Bands
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Happy October! We can officially start talking Opals!
✨Three opals. Three completely different personalities.✨
Think all opals look alike? Think again!
🤎Boulder Opal- nature‘s original one of a kind. These beauties form with their natural iron stone post rock still attached, creating a gorgeous contrast between earthy Stone and flashes of color. No two stones are exactly alike!
🖤Black Opal-the rare beauty of the Opal world. these opals are considered the most valuable opal variety when exceptional quality, color and pattern come together. Dark, dramatic, and completely mesmerizing.
🤍White Opal- classic, dreamy and luminous. With a light body tone and flashes of rainbow colored, dancing across the surface, white opal has that soft, ethereal glow we all love.
Which one would you choose?
Boulder 🤎, Black 🖤, or White 🤍?
#giveunderwoods #Octoberbirthstone #opal
Happy October! We can officially start talking Opals!
✨Three opals. Three completely different personalities.✨
Think all opals look alike? Think again!
🤎Boulder Opal- nature‘s original one of a kind. These beauties form with their natural iron stone post rock still attached, creating a gorgeous contrast between earthy Stone and flashes of color. No two stones are exactly alike!
🖤Black Opal-the rare beauty of the Opal world. these opals are considered the most valuable opal variety when exceptional quality, color and pattern come together. Dark, dramatic, and completely mesmerizing.
🤍White Opal- classic, dreamy and luminous. With a light body tone and flashes of rainbow colored, dancing across the surface, white opal has that soft, ethereal glow we all love.
Which one would you choose?
Boulder 🤎, Black 🖤, or White 🤍?
#giveunderwoods #Octoberbirthstone #opal
Vintage at its most luxurious ✨
611 W. Dickson Street, Fayetteville
479.521.2000
Open 10am-6pm
#giveunderwoods #shoplocal #vintagerings
Vintage at its most luxurious ✨
611 W. Dickson Street, Fayetteville
479.521.2000
Open 10am-6pm
#giveunderwoods #shoplocal #vintagerings
Pink, pretty and perfectly unexpected. 💍💕
Pink sapphires bring a romantic pop of color to the classic engagement ring- and they’re more than just beautiful. Sapphires are a durable choice for everyday wear, making this gemstone a gorgeous alternative to the traditional diamond.
611 W. Dickson Street
Open 10am-6pm
479.521.2000
#giveunderwoods #pinksapphire #sapphireengagementring #onlynaturalgemstones
Pink, pretty and perfectly unexpected. 💍💕
Pink sapphires bring a romantic pop of color to the classic engagement ring- and they’re more than just beautiful. Sapphires are a durable choice for everyday wear, making this gemstone a gorgeous alternative to the traditional diamond.
611 W. Dickson Street
Open 10am-6pm
479.521.2000
#giveunderwoods #pinksapphire #sapphireengagementring #onlynaturalgemstones
New Stacks! ✨
There’s something special about diamond wedding and anniversary bands- and even more special knowing that each piece is timeless, natural, and made to be treasured for generations.
611 W. Dickson Street, Fayetteville
479-521-2000
Open 10am-6pm
#giveunderwoods #diamond #ovaldiamond #onlynaturaldiamonds
New Stacks! ✨
There’s something special about diamond wedding and anniversary bands- and even more special knowing that each piece is timeless, natural, and made to be treasured for generations.
611 W. Dickson Street, Fayetteville
479-521-2000
Open 10am-6pm
#giveunderwoods #diamond #ovaldiamond #onlynaturaldiamonds
Please join us in congratulating Troy Underwood on being named the recipient of the American Gem Society Young Titleholder of the Year Award! 💎🏆
This award recognizes an emerging jewelry-industry professional for exceptional leadership, service, and contributions to the AGS Young Titleholders community, as well as their efforts to help advance and strengthen the next generation of the American Gem Society.
We couldn’t be more proud to see Troy Underwood receive this well-deserved recognition. His dedication to our industry, his leadership, and his commitment to excellence are truly something worth celebrating.
Congratulations on this incredible achievement! We are so proud to have you leading our team! 🥂
#americangemsociety #AGS #jewelryindustry #giveunderwoods
Please join us in congratulating Troy Underwood on being named the recipient of the American Gem Society Young Titleholder of the Year Award! 💎🏆
This award recognizes an emerging jewelry-industry professional for exceptional leadership, service, and contributions to the AGS Young Titleholders community, as well as their efforts to help advance and strengthen the next generation of the American Gem Society.
We couldn’t be more proud to see Troy Underwood receive this well-deserved recognition. His dedication to our industry, his leadership, and his commitment to excellence are truly something worth celebrating.
Congratulations on this incredible achievement! We are so proud to have you leading our team! 🥂
#americangemsociety #AGS #jewelryindustry #giveunderwoods
Fall favorites, with a little golden glow🍂
There’s something special about the warmth of yellow gold- especially paired with delicate pendants. We’re loving these Fall inspired pieces! 🍁
611 W. Dickson Street
Open 10am-6pm
For Inquiries, Call 479-521-2000
#giveunderwoods #luxuryjewelry #fallvibes
Fall favorites, with a little golden glow🍂
There’s something special about the warmth of yellow gold- especially paired with delicate pendants. We’re loving these Fall inspired pieces! 🍁
611 W. Dickson Street
Open 10am-6pm
For Inquiries, Call 479-521-2000
#giveunderwoods #luxuryjewelry #fallvibes
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
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Mother’s Day Gift Guide
Mom's Day Gift GuideKnown for giving life & love to their families, moms rarely ask for much in return. Mother's Day is right around the corner on Sunday, May 10; it is the perfect time to show our appreciation. What better way to continue her "Legacy of Love"...
Guide to Buying an Engagement Ring
For the guys who have no idea where to start or just want to have all the information upfront!BUDGET | THE 4 C's | DIAMOND SHAPES | RING STYLES | METAL OPTIONS | RING SIZE In this guide we will tell you every detail that goes into buying an engagement ring....
A Gem With A Story
Valentine’s Day Holidays have a way of sneaking up on even the most prepared among us. While flowers and cards have their place, many people hope for a gift that feels more lasting. They want something that carries meaning long after February 14 has passed....
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!