Iconic & Inspired

Our name speaks to a tradition of expertise and passion for innovative design.

The Art of True Love

Beautifully Designed. Superbly Crafted. Unmistakably Underwoods.

A History of Excellence

The premier jeweler of Northwest Arkansas since 1957.

Emerald

 

 

 

 

Our featured gemstone for May

Razorback jewelry

 

 

 

Show your Arkansas spirit!

Trending Now

 

 

 

 

STACKABLE RINGS

Custom Jewelry

 

 

 

 

Hand-crafted and custom designed.

The Art of true love

Our diamonds are precision cut for maximum beauty and brilliance. This exceptional cutting allows our diamonds to express their natural sparkle and scintillation. Comprised of the top 2% of diamonds worldwide, the Underwood Diamond is as rare and beautiful as your love.

Our Custom Shop

Distinguished by our state, national, and international award-winning designs, Underwoods is unique in our intimate approach to creating one-of-a-kind jewelry, using only the best precious metals, colored stones, and the top 2% of diamonds worldwide.

Our name speaks to a tradition of expertise and passion for innovative design.

Learn More About Underwoods

Want to see how Underwoods has become one of the top jewelers in the country? We’d love to show you.

From Our Blog

Sharing our passion for jewelry, gemstones, and precious metals

Top 5 Spring Jewelry Trends

Spring Jewelry Fashion 2019 Underwoods Fine Jewelers Let’s talk about Spring Jewelry! This year, we have some mild trends and some really over the top fashion runway kind of trends. Here’s a list of the top 5 Spring fashion jewelry trends you can expect to see this...

X