Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE

Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
RESTOCKED⚡️Our bestselling birthstone bands - start your stack for only $875
DM us or walk-in today until 6 PM to purchase! #BirthstoneJewelry #UnderwoodsColor

RESTOCKED⚡️Our bestselling birthstone bands - start your stack for only $875
DM us or walk-in today until 6 PM to purchase! #BirthstoneJewelry #UnderwoodsColor
Spring’s in full swing—and so is your sparkle!
Studs, stacks, and colors that feel like fresh air. 🍃🌸
This is your sign to snag a pair #SummerStaples #MartiniStuds #UnderwoodsCustom

Spring’s in full swing—and so is your sparkle!
Studs, stacks, and colors that feel like fresh air. 🍃🌸
This is your sign to snag a pair #SummerStaples #MartiniStuds #UnderwoodsCustom
He offered me options— I chose happily ever after💍✨
Send to someone who takes shopping as seriously as we do #HappilyEverAfter #ShopLocal #FineJewelryisForever

He offered me options— I chose happily ever after💍✨
Send to someone who takes shopping as seriously as we do #HappilyEverAfter #ShopLocal #FineJewelryisForever
Let this be your sign we know exactly what she wants!
Our diamond specialists are here to help you curate the perfect ring—even if you have no idea where to start.
DM us and let’s make you look like a hero💎✨
Walk-ins welcome or book an appointment at the link in bio.

Let this be your sign we know exactly what she wants!
Our diamond specialists are here to help you curate the perfect ring—even if you have no idea where to start.
DM us and let’s make you look like a hero💎✨
Walk-ins welcome or book an appointment at the link in bio.

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Dad’s Gift Guide
DAD’S GIFT GUIDE Skip the socks and grill sets this Father's Day—give him something that lasts and can be passed on for generations. Jewelry is not just for women; here at Underwoods, we have various men’s items that would make perfect gifts this June 15th. What...
Mother’s Day Gift Guide
Mom's Day Gift GuideKnown for giving life & love to their families, moms rarely ask for much in return. Mother's Day is right around the corner on May 11; it is the perfect time to show our appreciation. What better way to continue her "Legacy of Love" than with a...
History of a Diamond
Did you know that a diamond is the oldest object you will ever hold? For those lucky enough to be born in April, your birthstone is one of the most miraculous gemstones. The diamond is known for its brilliance, sparkle, fire, and some argue most importantly its...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!