Generations
in the making, for
Generations
to come.
Since 1957, Underwoods has been passionately committed to quality and value. Named the “Coolest Store in America” by the jewelry industry, Underwoods’ dedication to craftsmanship and design excellence creates timeless jewelry that will be treasured, passed down, and loved by generations to come.
Generations
in the making, for
Generations
to come.
Since 1957, Underwoods has been passionately committed to quality and value. Their dedication to craftsmanship and design excellence creates timeless jewelry that will be treasured, passed down, and loved by generations to come.
Three Generations of Extraordinary Fine Jewelry
With over 60 years of the highest gemological credentials, knowledge & expertise in the industry, Underwoods knows jewelry.
Choose from Underwoods’ stunning selection that sparkles above the rest. From vintage-inspired, shimmering halos, and elegant solitaires, to custom one-of-a-kind designs, Underwoods’ settings, and hand-selected stones tell your unique love story like no other.
Three Generations of Extraordinary Fine Jewelry
With over 60 years of the highest gemological credentials, knowledge & expertise in the industry, Underwoods knows jewelry.
Choose from Underwoods’ stunning selection that sparkles above the rest. From vintage-inspired, shimmering halos, and elegant solitaires, to custom one-of-a-kind designs, Underwoods’ settings, and hand-selected stones tell your unique love story like no other.
For today and all your tomorrows
Underwoods’ settings and hand-selected stones tell your unique love story like no other.
Shop Engagement
Classic
Traditional design elements for timeless style.
Halo
Accent diamonds encircle the center stone for a dazzling look.
Modern
Contemporary and unique with clean lines.
vintage Inspired
Inspired by the romance of the past. Heirlooms in the making.
Shop WEDDING & ANNIVERSARY
Custom Jewelry
Created in collaboration with our in-house designers and crafted on-site by our goldsmiths using old-world techniques and modern technology, your vision is brought to life.
Artfully inspired, expertly crafted, and uniquely yours. Explore your ideas with us today.
Custom Jewelry
Created in collaboration with our in-house designers and crafted on-site by our goldsmiths using old-world techniques and modern technology, your vision is brought to life.
Artfully inspired, expertly crafted, and uniquely yours. Explore your ideas with us today.
Our Featured Gemstone of the month
Emerald
Emerald is the featured gemstone for May!
Our Featured Gemstone of the month
Emerald
Emerald is the featured gemstone for May!
Discover the Difference of the
Underwoods Gem Lab
Each gem at Underwoods is hand-selected directly from the source and brought back to Fayetteville to be verified in Underwoods Gem Lab by no less than three of our board-certified Gemologists. Every detail is examined and recorded for ultimate beauty and sparkle. Any diamond or colored gemstone that doesn’t live up to the Underwoods standard is sent back.
No matter the piece, no matter the price, our unwavering principles of quality and value are elemental to the Underwoods name, giving you the confidence and joy of knowing you’re buying the best.
Carefully chosen for beauty that lasts a lifetime, experience the difference the Gem Lab at Underwoods can make.
Discover The Difference of the
Underwoods Gem Lab
Each gem at Underwoods is hand-selected directly from the source and brought back to Fayetteville to be verified in Underwoods Gem Lab by no less than three of our board-certified Gemologists. Every detail is examined and recorded for ultimate beauty and sparkle. Any diamond or colored gemstone that doesn’t live up to the Underwoods standard is sent back.
No matter the piece, no matter the price, our unwavering principles of quality and value are elemental to the Underwoods name, giving you the confidence and joy of knowing you’re buying the best.
Carefully chosen for beauty that lasts a lifetime, experience the difference the Gem Lab at Underwoods can make.
Underwoods Documentary Video as seen on KHOG, KFSM & KNWA.
What’s New
From Our Blog
Take Me Down to Emerald City
Emerald GreenMay's Birthstone & The Gemstone for the 20th & 35th AnniversaryHistory & Symbolism Derived from the Sanskrit word "marakata" meaning "the green of growing things." Philosophers have believed that the Emerald represents fertility and rebirth...
Benefits of Buying Natural Diamonds
BENEFITS OF BUYING NATURAL DIAMONDSLet's explore Mother Nature's greatest gift, the natural diamond! Our goal is to give you an accurate picture of how beneficial purchasing a natural diamond is to you and the Earth. Known as the most popular stone used in engagement...
Guide to Buying an Engagement Ring
For the guys who have no idea where to start or just want to have all the information upfront!BUDGET | THE 4 C's | DIAMOND SHAPES | RING STYLES | METAL OPTIONS | RING SIZE In this guide we will tell you every detail that goes into buying an engagement ring....
Take Me Down to Emerald City
Emerald GreenMay's Birthstone & The Gemstone for the 20th & 35th AnniversaryHistory & Symbolism Derived from the Sanskrit word "marakata" meaning "the green of growing things." Philosophers have believed that the Emerald represents fertility and rebirth...
Benefits of Buying Natural Diamonds
BENEFITS OF BUYING NATURAL DIAMONDSLet's explore Mother Nature's greatest gift, the natural diamond! Our goal is to give you an accurate picture of how beneficial purchasing a natural diamond is to you and the Earth. Known as the most popular stone used in engagement...
Guide to Buying an Engagement Ring
For the guys who have no idea where to start or just want to have all the information upfront!BUDGET | THE 4 C's | DIAMOND SHAPES | RING STYLES | METAL OPTIONS | RING SIZE In this guide we will tell you every detail that goes into buying an engagement ring....
All About Aquamarine
March’s Birthstone & The Gemstone for the 19th AnniversaryHistory Commonly given as wedding day gifts, brides have worn Aquamarines as their "something blue" for ages. The stone was often admired by Hebrews and Egyptians, who believed it was a symbol of eternal...
