Underwood’s® founded in Fayetteville, Arkansas, by William G. Underwood.
Admission to the American Gem Society (AGS).
Certified Gemologist (CG) title bestowed.
Accredited Gem Lab certified by AGS, the first in Arkansas.
Underwood building, designed by Fay Jones, completed.
Bill Underwood appointed to Diamond Standards Committee of U.S. and Canada. This committee determines diamond grading standards for North America.
Bill Underwood one of first 29 jewelers in America to earn Certified Gemologist Appraiser (CGA) title, industry’s most advanced title.
Craig Underwood completes gemological training and enters store.
Craig Underwood earns CG title.
Bill Underwood makes special presentation to William R. Chaney, chairman of Tiffany & Co. at special “Breakfast at Tiffany’s” event in New York.
Bill Underwood elected to Board of Directors of Jewelers of America.
Bill Underwood awarded the Robert M. Shipley award, named after the founder of both the GIA and AGS.
Craig Underwood appointed Chairman, International Task Force, American Gem Society Diamond Standards to evaluate and develop a cut grade for fancy shaped diamonds, a “first” for the Diamond Industry.
Bill Underwood named chairman, Oversight Committee for Advanced Cut Grading for the AGS Laboratory.
Platinum Honors Design Contest.
Bill Underwood recognized as Entrepreneur of the Year by the Sam Walton School of Business, University of Arkansas.
Underwood’s named “Best Jewelry Store in America” by INSTORE magazine, the leading publication for the jewelry industry, and dubbed “Coolest Store in U.S.”
Craig elected President of the American Gem Society
Underwood’s celebrates 50 years of service
Craig elected Chair of the Jewelry Leadership Council
Underwood’s wins national jewelry design contest, Jewelers of America “CASE Award,” for custom-made diamond ring
Underwood’s is one of 12 jewelers in the nation selected to provide two Underwood Custom Pieces for the “Red Carpet Collection” at the 2012 Academy Awards
Underwood’s wins a second “CASE” design award for their custom handforged gold and opaque diamond ring
The Underwood Building, designed by AIA Gold Medal architect E Fay Jones for William G. Underwood CG, celebrates its 50th birthday.
Completes remodel of interior and creating a beautiful new entrance on the west side of our historic building.
- Underwood upgrades their 3-D printer for State-of-the-art CAD design and lost-wax casting.
- Laura Underwood awarded the “Arkansas Parks and Recreation Volunteer of the Year” for her work with the Yvonne Richardson Community Center.
Troy Underwood, the future 3rd generation of Underwoods, graduates from the Gemological Institute of American with his Graduate Gemologist Degree.
Craig and Laura Underwood gift land to the City of Fayetteville to create the 65-acre Underwood Park.
Troy Underwood, 3rd Generation, joins the family business.