What happens when you combine a dedication to craftsmanship with painstaking attention to detail? You get some of the finest jewelry in the nation. Don’t take our word for it – here are just a few of the examples of our work being recognized on a a national level.

CASE Awards

2014 Winner

Jewelers of America, the national trade association for businesses serving the fine jewelry retail marketplace, has awarded Craig Underwood, Becki Lamascus and Tom Weishaar, of Fayetteville’s Underwood’s Fine Jewelers, a first-place award in the 2014 CASE Awards, the association’s annual jewelry design competition. The team competed among more than 63 jewelers in the competition. The CASE Awards recognize the creativity, artistry, style and excellence in jewelry design from top jewelers across the nation. It was held in March at the JA New York trade show.

Honorable Mention

This Underwood custom creation is one of our latest award winners, winning Honorable Mention in the national CASE award from Jewelers of America, representing more than 5000 jewelry stores nationwide, and recognizing Creativity, Artistry, Style, and Excellence. Made in platinum and 18 carat pink gold, the center diamond is over 2 carats and is perfectly cut.

The Red Carpet

2012 Emmy Awards

Underwoods was invited to create a custom-made diamond bracelet for the 2012 Emmys in Hollywood, California. Access Hollywood reporter Shaun Robinson wore the bracelet during the red carpet event. The bracelet contains eight opaque faceted diamonds, weighing 17.65 carats, each in a hand forged solid gold setting. The bracelet was designed and custom made in Underwood’s own shops and is one-of-a-kind.

2016 Emmy Awards

On rare occasions, Mother Nature creates diamonds with a distinct and beautiful color and they are called “Fancy Colored Diamonds.” Many colors are extremely rare and this masterful combination of colors and shapes will dazzle the eye with its wide pallet of natural colored diamonds. Pink, purple, green, orange and yellow … just a few of the enticing array of 45 natural fancy colored diamonds featured in this one-of-a-kind bracelet. The 994 fully cut white accent diamonds are individually hand set. This bracelet already has a famous history as it graced the red carpet of last year’s Emmy awards by celebrity reporter Natalie Morales of Access Hollywood. Featured in magazines and news stories, Underwood’s was recognized across the industry last year when Underwood’s was asked to participate in Hollywood’s Emmy Awards.

American Gem Trade Association

AGTA Platinum Honors Award

Made of platinum with 18K yellow gold accents, this Tanzanite pendant won the prestigious “Platinum Honors Award” in 2002, the industry’s premier platinum design competition. Underwood’s is the first and only jeweler in Arkansas to be awarded a Platinum Honors Award.


International Pearl Design Award

These unique and special cufflinks won the prestigious International Pearl Design Competition held in Tokyo, Japan, from a field of over 1,000 entries, representing 46 countries worldwide. Made of platinum with 24 karat gold inlay, these striking cufflinks were designed by shaving four flat walls on each pearl, then stacking them together, giving the illusion of a balloon being blown up behind a mesh fence.