Generations
in the making, for
Generations
to come.

Since 1957, Underwoods has been passionately committed to quality and value.  Named the “Coolest Store in America” by the jewelry industry, Underwoods’ dedication to craftsmanship and design excellence creates timeless jewelry that will be treasured, passed down, and loved by generations to come.

Generations
in the making, for
Generations
to come.

Since 1957, Underwoods has been passionately committed to quality and value. Their dedication to craftsmanship and design excellence creates timeless jewelry that will be treasured, passed down, and loved by generations to come.

Three Generations of Extraordinary Fine Jewelry

With over 60 years of the highest gemological credentials, knowledge & expertise in the industry, Underwoods knows jewelry. 

Choose from Underwoods’ stunning selection that sparkles above the rest. From vintage-inspired, shimmering halos, and elegant solitaires, to custom one-of-a-kind designs, Underwoods’ settings, and hand-selected stones tell your unique love story like no other.

Three Generations of Extraordinary Fine Jewelry

With over 60 years of the highest gemological credentials, knowledge & expertise in the industry, Underwoods knows jewelry. 

Choose from Underwoods’ stunning selection that sparkles above the rest. From vintage-inspired, shimmering halos, and elegant solitaires, to custom one-of-a-kind designs, Underwoods’ settings, and hand-selected stones tell your unique love story like no other.

For today and all your tomorrows

Underwoods’ settings and hand-selected stones tell your unique love story like no other.

Shop Engagement

Classic

Traditional design elements for timeless style.

Halo

Accent diamonds encircle the center stone for a dazzling look.

Modern

Contemporary and unique with clean lines.

vintage Inspired

Inspired by the romance of the past. Heirlooms in the making. 

Shop WEDDING & ANNIVERSARY

Diamond

Beautiful symbols of your lasting love.

Eternity

Sparkling from every angle.

Stackable

Stack two or more for a versatile look.

Bold

Sparkle that can be seen from across the room!

Custom Jewelry

Created in collaboration with our in-house designers and crafted on-site by our goldsmiths using old-world techniques and modern technology, your vision is brought to life.

Artfully inspired, expertly crafted, and uniquely yours. Explore your ideas with us today.

Custom Jewelry

Created in collaboration with our in-house designers and crafted on-site by our goldsmiths using old-world techniques and modern technology, your vision is brought to life.

Artfully inspired, expertly crafted, and uniquely yours. Explore your ideas with us today.

Discover the Difference of the

Underwoods Gem Lab

Each gem at Underwoods is hand-selected directly from the source and brought back to Fayetteville to be verified in Underwoods Gem Lab by no less than three of our board-certified Gemologists. Every detail is examined and recorded for ultimate beauty and sparkle. Any diamond or colored gemstone that doesn’t live up to the Underwoods standard is sent back.

No matter the piece, no matter the price, our unwavering principles of quality and value are elemental to the Underwoods name, giving you the confidence and joy of knowing you’re buying the best.

Carefully chosen for beauty that lasts a lifetime, experience the difference the Gem Lab at Underwoods can make.

Discover The Difference of the

Underwoods Gem Lab

Each gem at Underwoods is hand-selected directly from the source and brought back to Fayetteville to be verified in Underwoods Gem Lab by no less than three of our board-certified Gemologists. Every detail is examined and recorded for ultimate beauty and sparkle. Any diamond or colored gemstone that doesn’t live up to the Underwoods standard is sent back.

No matter the piece, no matter the price, our unwavering principles of quality and value are elemental to the Underwoods name, giving you the confidence and joy of knowing you’re buying the best.

Carefully chosen for beauty that lasts a lifetime, experience the difference the Gem Lab at Underwoods can make.

Underwoods Documentary Video as seen on KHOG, KFSM & KNWA.
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