Three Generations
of Extraordinary Fine Jewelry

Since 1957, Underwoods has been passionately committed to quality and value, and named “Coolest Store in America” by InStore magazine. Winner of State, National and International design awards, Underwood’s dedication to craftsmanship and design excellence creates timeless jewelry that will be treasured, passed down, and loved by generations to come.

Three Generations of Extraordinary Fine Jewelry

Since 1957, Underwoods has been passionately committed to quality and value. Their dedication to craftsmanship and design excellence creates timeless jewelry that will be treasured, passed down, and loved by generations to come.

Find the one you’ve been looking for.

The one to celebrate today and all your tomorrows.

Choose from Underwoods’ stunning selection that sparkles above the rest. From vintage-inspired, shimmering halos, and elegant solitaires, to custom one-of-a-kind designs, Underwoods’ settings, and hand-selected stones tell your unique love story like no other.

Find the one you’ve been looking for.

The one to celebrate today and all your tomorrows.

Choose from Underwoods’ stunning selection that sparkles above the rest. From vintage-inspired, shimmering halos, and elegant solitaires, to custom one-of-a-kind designs, Underwoods’ settings, and hand-selected stones tell your unique love story like no other.

For today and all your tomorrows

Underwoods’ settings and hand-selected stones tell your unique love story like no other.

Shop Engagement

Classic

Traditional design elements for timeless style.

Halo

Accent diamonds encircle the center stone for a dazzling look.

Modern

Contemporary and unique with clean lines.

vintage Inspired

Inspired by the romance of the past. Heirlooms in the making. 

Shop WEDDING & ANNIVERSARY

Diamond

Beautiful symbols of your lasting love.

Eternity

Sparkling from every angle.

Stackable

Stack two or more for a versatile look.

Bold

Sparkle that can be seen from across the room!

Custom Jewelry

Created in collaboration with our in-house designers and crafted on-site by our goldsmiths using old-world techniques and modern technology, your vision is brought to life.

Artfully inspired, expertly crafted, and uniquely yours. Explore your ideas with us today.

Custom Jewelry

Created in collaboration with our in-house designers and crafted on-site by our goldsmiths using old-world techniques and modern technology, your vision is brought to life.

Artfully inspired, expertly crafted, and uniquely yours. Explore your ideas with us today.

Our Featured Gemstone of the month
Emerald

Emerald is the featured gemstone for May!

Our Featured Gemstone of the month
Emerald

Emerald is the featured gemstone for May!

Discover The Difference of the

Underwoods Gem Lab

Each gem at Underwoods is hand-selected directly from the source and brought back to Fayetteville to be verified in Underwoods Gem Lab by no less than three of our board-certified Gemologists. Every detail is examined and recorded for ultimate beauty and sparkle. Any diamond or colored gemstone that doesn’t live up to the Underwoods standard is sent back.

No matter the piece, no matter the price, our unwavering principles of quality and value are elemental to the Underwoods name, giving you the confidence and joy of knowing you’re buying the best.

Carefully chosen for beauty that lasts a lifetime, experience the difference the Gem Lab at Underwoods can make.

Discover The Difference of the

Underwoods Gem Lab

Each gem at Underwoods is hand-selected directly from the source and brought back to Fayetteville to be verified in Underwoods Gem Lab by no less than three of our board-certified Gemologists. Every detail is examined and recorded for ultimate beauty and sparkle. Any diamond or colored gemstone that doesn’t live up to the Underwoods standard is sent back.

No matter the piece, no matter the price, our unwavering principles of quality and value are elemental to the Underwoods name, giving you the confidence and joy of knowing you’re buying the best.

Carefully chosen for beauty that lasts a lifetime, experience the difference the Gem Lab at Underwoods can make.

Shop Online Exclusives

Unique and meaningful gifts exclusively from Underwoods. Whatever the
the occasion, a gift from Underwoods is always the perfect fit.
What’s New

From Our Blog

Wedding Day Jewelry You Can’t Live Without

Wedding Day Jewelry You Can’t Live Without

Wedding Day Jewelry You Can't Live Without September is the biggest month for weddings with 16%, followed by June at 15% and lastly October with 14%. Let us help guide you in finding the perfect jewelry to help commemorate the day you’ll remember forever. Jewelry is...

Mark Your Upcoming Anniversary with a Symbolic Gift

Mark Your Upcoming Anniversary with a Symbolic Gift

  Do you have an anniversary coming up? Every anniversary marks a milestone in your relationship, and each of those years corresponds to a gemstone or gift of jewelry – a lasting symbol of your lasting memories together. Whether you've been with your one and only...

December Birthstone Trio

December Birthstone Trio

By Underwoods Fine JewelersTanzanite Tanzanite is a newer stone and was added to the official birthstone list in 2002 by the American Gem Trade Association as an additional birthstone for December. Tanzania, a country rich in folklore, boasts an ancient story that the...

Mark Your Upcoming Anniversary with a Symbolic Gift

Mark Your Upcoming Anniversary with a Symbolic Gift

  Do you have an anniversary coming up? Every anniversary marks a milestone in your relationship, and each of those years corresponds to a gemstone or gift of jewelry – a lasting symbol of your lasting memories together. Whether you've been with your one and only...

December Birthstone Trio

December Birthstone Trio

By Underwoods Fine JewelersTanzanite Tanzanite is a newer stone and was added to the official birthstone list in 2002 by the American Gem Trade Association as an additional birthstone for December. Tanzania, a country rich in folklore, boasts an ancient story that the...

Holiday Gift Guide

Holiday Gift Guide

underwoods  The best way to say “Happy Holidays” to those you love is to surprise them with a unique piece of jewelry from Underwood’s Fine Jewelers! We carry a beautiful assortment of styles at a wide-range of prices, making it easy to find something for everyone on...

2021 Fall Fashion Trends

2021 Fall Fashion Trends

  Underwoods Fine Jewelers  #1 Paperclip Chains and layeringThe hottest trend out there right now is paperclip chains! You can wear these fun chains by themselves but everybody whos anybody wears this style layered with other fun necklaces.#2 Diamond...

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