Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Diamond fashion worth falling for🍂🥂
Stop in today until 5 PM for champagne & shopping.
#UnderwoodsFancyColor
Diamond fashion worth falling for🍂🥂
Stop in today until 5 PM for champagne & shopping.
#UnderwoodsFancyColor
Gemstone beaded bracelets back in stock & starting at $180📿
#UnderwoodsColor
#GemstoneBeadedBracelets
Gemstone beaded bracelets back in stock & starting at $180📿
#UnderwoodsColor
#GemstoneBeadedBracelets
Established in 1961, Underwoods Gem Lab became the first accredited gem lab in the state of Arkansas🔬💎
#UnderwoodsGemLab
#UnderwoodsCustom
#AccreditedGemologist
#AmericanGemSociety
Established in 1961, Underwoods Gem Lab became the first accredited gem lab in the state of Arkansas🔬💎
#UnderwoodsGemLab
#UnderwoodsCustom
#AccreditedGemologist
#AmericanGemSociety
Birthstone bands are back and better than ever✨
We’ve added alexandrite, blue topaz, and spessartine garnet (orange) to the collection that already includes: amethyst, aquamarine, blue sapphire, pink sapphire, and tsavorite garnet (green).
Starting at $950.
#UnderwoodsColor
#birthstonebands
#stackablerings
#birthstonejewelry
Birthstone bands are back and better than ever✨
We’ve added alexandrite, blue topaz, and spessartine garnet (orange) to the collection that already includes: amethyst, aquamarine, blue sapphire, pink sapphire, and tsavorite garnet (green).
Starting at $950.
#UnderwoodsColor
#birthstonebands
#stackablerings
#birthstonejewelry
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Mother’s Day Gift Guide
Mom's Day Gift GuideKnown for giving life & love to their families, moms rarely ask for much in return. Mother's Day is right around the corner on May 11; it is the perfect time to show our appreciation. What better way to continue her "Legacy of Love" than with a...
History of a Diamond
Did you know that a diamond is the oldest object you will ever hold? For those lucky enough to be born in April, your birthstone is one of the most miraculous gemstones. The diamond is known for its brilliance, sparkle, fire, and some argue most importantly its...
Treasure Hunting in Tucson
AGTA Tuscon Gem ShowTreasure HuntingWhat is a gem or "trade" show?You may be wondering what is a gem show and what is the benefit of buying from a jeweler that shops via these gem shows. These "trade" shows bring together everyone in the trade and offers the widest...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
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