Generations
in the making, for
Generations
to come.
Since 1957, Underwoods has been passionately committed to quality and value. Named the “Coolest Store in America” by the jewelry industry, Underwoods’ dedication to craftsmanship and design excellence creates timeless jewelry that will be treasured, passed down, and loved by generations to come.
Generations
in the making, for
Generations
to come.
Since 1957, Underwoods has been passionately committed to quality and value. Their dedication to craftsmanship and design excellence creates timeless jewelry that will be treasured, passed down, and loved by generations to come.
Three Generations of Extraordinary Fine Jewelry
With over 60 years of the highest gemological credentials, knowledge & expertise in the industry, Underwoods knows jewelry.
Choose from Underwoods’ stunning selection that sparkles above the rest. From vintage-inspired, shimmering halos, and elegant solitaires, to custom one-of-a-kind designs, Underwoods’ settings, and hand-selected stones tell your unique love story like no other.
Three Generations of Extraordinary Fine Jewelry
With over 60 years of the highest gemological credentials, knowledge & expertise in the industry, Underwoods knows jewelry.
Choose from Underwoods’ stunning selection that sparkles above the rest. From vintage-inspired, shimmering halos, and elegant solitaires, to custom one-of-a-kind designs, Underwoods’ settings, and hand-selected stones tell your unique love story like no other.
For today and all your tomorrows
Underwoods’ settings and hand-selected stones tell your unique love story like no other.
Shop Engagement
Classic
Traditional design elements for timeless style.
Halo
Accent diamonds encircle the center stone for a dazzling look.
Modern
Contemporary and unique with clean lines.
vintage Inspired
Inspired by the romance of the past. Heirlooms in the making.
Shop WEDDING & ANNIVERSARY
Custom Jewelry
Created in collaboration with our in-house designers and crafted on-site by our goldsmiths using old-world techniques and modern technology, your vision is brought to life.
Artfully inspired, expertly crafted, and uniquely yours. Explore your ideas with us today.
Custom Jewelry
Created in collaboration with our in-house designers and crafted on-site by our goldsmiths using old-world techniques and modern technology, your vision is brought to life.
Artfully inspired, expertly crafted, and uniquely yours. Explore your ideas with us today.
Our Featured Gemstones of the month
Tanzanite and Zircon
Tanzanite and Zircon are the featured gemstones for December!
Our Featured Gemstones of the month
Tanzanite and Zircon
Tanzanite and Zircon are the featured gemstones for December!
Discover the Difference of the
Underwoods Gem Lab
Each gem at Underwoods is hand-selected directly from the source and brought back to Fayetteville to be verified in Underwoods Gem Lab by no less than three of our board-certified Gemologists. Every detail is examined and recorded for ultimate beauty and sparkle. Any diamond or colored gemstone that doesn’t live up to the Underwoods standard is sent back.
No matter the piece, no matter the price, our unwavering principles of quality and value are elemental to the Underwoods name, giving you the confidence and joy of knowing you’re buying the best.
Carefully chosen for beauty that lasts a lifetime, experience the difference the Gem Lab at Underwoods can make.
Discover The Difference of the
Underwoods Gem Lab
Each gem at Underwoods is hand-selected directly from the source and brought back to Fayetteville to be verified in Underwoods Gem Lab by no less than three of our board-certified Gemologists. Every detail is examined and recorded for ultimate beauty and sparkle. Any diamond or colored gemstone that doesn’t live up to the Underwoods standard is sent back.
No matter the piece, no matter the price, our unwavering principles of quality and value are elemental to the Underwoods name, giving you the confidence and joy of knowing you’re buying the best.
Carefully chosen for beauty that lasts a lifetime, experience the difference the Gem Lab at Underwoods can make.
Shop Online Exclusives
the occasion, a gift from Underwoods is always the perfect fit.
What’s New
From Our Blog
Go Back to School with Custom Razorbacks!
Underwoods Fine Jewelers Go Hogs! It's That time of year again, fayetteville! It’s that time of year when streets are flooded with people, busy again with all the students returning for school. Thankfully, with the return of the students also comes a wave of...
How To Secretly Get Your Partners Finger Size
Do you know your partners finger size?So, you’ve finally decided that it’s time to pop the question. You’ve picked out the perfect engagement ring from Underwood’s and you have the perfect proposal planned out. There's one thing standing in your way: You don’t know...
Jewelry Cleaning at Home
Jewelry Cleaning At Home Cleaning your Jewelry is important Underwood’s jewelry is made to last a lifetime, but proper care and cleaning is essential to keep it looking beautiful all the time. Everyday tasks such as cleaning, kitchen work, and even applying lotion or...
How To Secretly Get Your Partners Finger Size
Do you know your partners finger size?So, you’ve finally decided that it’s time to pop the question. You’ve picked out the perfect engagement ring from Underwood’s and you have the perfect proposal planned out. There's one thing standing in your way: You don’t know...
Jewelry Cleaning at Home
Jewelry Cleaning At Home Cleaning your Jewelry is important Underwood’s jewelry is made to last a lifetime, but proper care and cleaning is essential to keep it looking beautiful all the time. Everyday tasks such as cleaning, kitchen work, and even applying lotion or...
Proposal Guide
WHAT YOU NEED TO KNOWThis situation can be different for everyone. If family is important to her, ask her if her family is more traditional when it comes to asking for her hand in marriage. When asking for the blessing, it never hurts to bring a small gift to who...
SPRING into New Jewelry!
Spring time fashionThis Spring, freshen up your jewelry wardrobe with a fun and lighthearted piece from Underwoods! You will see lots of bold beautiful colors that will make a statement. Keep reading to see our fave new MUST HAVE pieces for this...
