Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE

Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
For 67 years & counting!!
This center stone is a 2 CT colorless oval #underwooddiamond #underwoodscustom
Follow along for more✨

For 67 years & counting!!
This center stone is a 2 CT colorless oval #underwooddiamond #underwoodscustom
Follow along for more✨
Be sure to sparkle everywhere you go✨
Tried & True | in diamond staples💎 all customizable to your ideal size, shape, budget, etc.
#giftunderwoods

Be sure to sparkle everywhere you go✨
Tried & True | in diamond staples💎 all customizable to your ideal size, shape, budget, etc.
#giftunderwoods
Before & after setting this perfectly cut pear shape🍐💎
6.10 CT / 0 CUT / 0 COLOR / 6 CLARITY Natural Diamond
+ 2 tapered baguettes = .66 cttw set in 18k yellow gold
#underwoodscustom #underwoodsdiamond

Before & after setting this perfectly cut pear shape🍐💎
6.10 CT / 0 CUT / 0 COLOR / 6 CLARITY Natural Diamond
+ 2 tapered baguettes = .66 cttw set in 18k yellow gold
#underwoodscustom #underwoodsdiamond
Antique diamond rings for spring 🌸🌷
We’re predicting a major comeback for antique styles like these. Whether you want to purchase new or bring in an antique ring you’ve inherited for an Heirloom Revival, we’re happy to help!
Book an appointment at the link in our bio✨
#underwoodsheirloomrevival #underwoodsantique

Antique diamond rings for spring 🌸🌷
We’re predicting a major comeback for antique styles like these. Whether you want to purchase new or bring in an antique ring you’ve inherited for an Heirloom Revival, we’re happy to help!
Book an appointment at the link in our bio✨
#underwoodsheirloomrevival #underwoodsantique
Then imagine your future kids/ grandkids bringing them in to get resized in 100 years- passing on your very own Legacy of Love💍🤍
Nothing warms our heart more than seeing our custom work pass through generations - some getting a breath of fresh air with our Heirloom Revivals, some standing the test of time.
#underwoodscustom #underwoodsheirloomrevival

Then imagine your future kids/ grandkids bringing them in to get resized in 100 years- passing on your very own Legacy of Love💍🤍
Nothing warms our heart more than seeing our custom work pass through generations - some getting a breath of fresh air with our Heirloom Revivals, some standing the test of time.
#underwoodscustom #underwoodsheirloomrevival

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Fall Fashion 2024
Step into the season with our exclusive collection of fall-inspired jewelry, designed to keep you stylish and warm. As the leaves begin to change and the air turns crisp, it’s time to refresh your jewelry collection with the latest trends. This season, the spotlight...
Hello August
Hello August Here at Underwoods, we love the month of August! Not only is it Summertime, but it’s also the month to bask in the glory of the gemstones Peridot and Spinel! Peridot has been an official birthstone for August since 1912 but Spinel was just recently added...
Holiday Gift Guide 2023
Underwood Holiday Gift Guide 2023 Stocking Stuffers (gifts under $200) This year, treat your loved one with a simple stocking stuffer gift. We recommend our newest sterling silver fashion, pearls and magnetic beaded bracelets. Under the...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!