Atelier by UNDERWOODS

Let us help you design your own bespoke custom in our newly renovated private showroom

One-of-a-kind

Custom Jewelry made on site in the heart of NWA

Topaz & Citrine

November Birthstones

BRIGHT & BOLD

Styles for everyday

Just Announced

Atelier by Underwoods

Let us help you design your own bespoke custom in our newly renovated private showroom

Topaz & Citrine

November Birthstones

 

BOLD & BRIGHT

styles for everyday

One-of-a-kind

Custom jewelry made on-site in the heart of NWA

GENERATIONS

in the making, for

GENERATIONS

to come.

Celebrating Life’s Special Moments since 1957.

Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

VIEW COLLECTION


Custom Designs

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

LEARN MORE


Awards & Honors

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

VISIT PAGE


Elevated Experience

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

LEARN MORE


Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

CUSTOM DESIGNS

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

AWARDS & HONORS

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

ELEVATED EXPERIENCE

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

Explore More Fine Jewelry

Photo of several engagement rings.

Engagement Rings

Bracelets

Photo of a woman wearing several necklaces with a yellow shirt.

Necklaces

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Earrings

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Bands

Shop @underwoodsfinejewelers

We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.

Forever, and always. 💌

We loved creating this custom engagement ring for @brookebradfordd & @jeffreymarley29 —one for the history books and a true team favorite!

Forever, and always. 💌

We loved creating this custom engagement ring for @brookebradfordd & @jeffreymarley29 —one for the history books and a true team favorite!
...

Send me to solitary if this is what it looks like... 💎

Send me to solitary if this is what it looks like... 💎 ...

No shame in treating yourself November! 🧡🍂

Come see us, we’re open until 6PM today!

No shame in treating yourself November! 🧡🍂

Come see us, we’re open until 6PM today!
...

Spooky Season, but make it chic. ✨🕷

Spooky Season, but make it chic. ✨🕷 ...

‘Tis the season... for football, of course. 🐗❤️🏈

‘Tis the season... for football, of course. 🐗❤️🏈 ...

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Come Visit Us

611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us

611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM

Testimonials

What’s New

From Our Blog

Top 5 Engagement Ring Trends-2023

Top 5 Engagement Ring Trends-2023

Brought to you byUnderwoods Fine JewelersHere are our TOP 5 most requested and purchased engagement rings this year. #5 3-Stone Three stone rings have had a surge in popularity this year. Why? It’s simple, you have complete creative freedom when it comes to choosing...

Alexandrite, Moonstone, & Pearls Oh My!

Alexandrite, Moonstone, & Pearls Oh My!

JUNE BIRTHSTONESView our Birthstone Guide HEREAlexandriteThe Gemstone for the 55th Anniversary Somewhat of a modern day mood ring, Alexandrite is famous for changing colors in different types of light. Most popularly from green in natural light to reddish-purple in...

Take Me Down to Emerald City

Take Me Down to Emerald City

Emerald GreenMay's Birthstone & The Gemstone for the 20th & 35th AnniversaryHistory & Symbolism Derived from the Sanskrit word "marakata" meaning "the green of growing things." Philosophers have believed that the Emerald represents fertility and rebirth...

Contact Info

611 West Dickson St.
479.521.2000
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

Follow Us

Join the Family

Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!



Contact Info

611 West Dickson St.
479.521.2000
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

Follow Us

Join the Family

Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!



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