AUTHENTIC, ENDURING & ORIGINAL

Breathtakingly beautiful and locally handcrafted just for you. Each diamond and gemstone at Underwoods is carefully chosen for ultimate sparkle that lasts a lifetime. Experience the difference Underwoods’ quality and value can make.

Authentic, Enduring & Original

Breathtakingly beautiful and locally handcrafted just for you. Each diamond and gemstone at Underwoods is carefully chosen for ultimate sparkle that lasts a lifetime. Experience the difference Underwoods quality and value can make.

Explore Our Designs

Find the one you’ve been looking for.

The one to celebrate today and all your tomorrows.

Choose from Underwoods’ stunning selection that sparkles above the rest. From vintage-inspired, shimmering halos, and elegant solitaires, to custom one-of-a-kind designs, Underwoods’ settings, and hand-selected stones tell your unique love story like no other.

Find the one you’ve been looking for.

The one to celebrate today and all your tomorrows.

Choose from Underwoods’ stunning selection that sparkles above the rest. From vintage-inspired, shimmering halos, and elegant solitaires, to custom one-of-a-kind designs, Underwoods’ settings, and hand-selected stones tell your unique love story like no other.

For today and all your tomorrows

Underwoods’ settings and hand-selected stones tell your unique love story like no other.

Shop Engagement

Classic

Traditional design elements for timeless style.

Halo

Accent diamonds encircle the center stone for a dazzling look.

Modern

Contemporary and unique with clean lines.

vintage Inspired

Inspired by the romance of the past. Heirlooms in the making. 

Shop WEDDING & ANNIVERSARY

Diamond

Beautiful symbols of your lasting love.

Eternity

Sparkling from every angle.

Stackable

Stack two or more for a versatile look.

Bold

Sparkle that can be seen from across the room!

Custom Jewelry

Created in collaboration with our in-house designers and crafted on-site by our goldsmiths using old-world techniques and modern technology, your vision is brought to life.

Artfully inspired, expertly crafted, and uniquely yours. Explore your ideas with us today.

Custom Jewelry

Created in collaboration with our in-house designers and crafted on-site by our goldsmiths using old-world techniques and modern technology, your vision is brought to life.

Artfully inspired, expertly crafted, and uniquely yours. Explore your ideas with us today.

Our Featured Gemstones of the month
Citrine and Topaz

Citrine and Topaz are the featured gemstones for November!

Our Featured Gemstones of the month
Citrine and Topaz

Citrine and Topaz are the featured gemstones for November!

Discover The Difference of the

Underwoods Gem Lab

Each gem at Underwoods is hand-selected directly from the source and brought back to Fayetteville to be verified in Underwoods Gem Lab by no less than three of our board-certified Gemologists. Every detail is examined and recorded for ultimate beauty and sparkle. Any diamond or colored gemstone that doesn’t live up to the Underwoods standard is sent back.

No matter the piece, no matter the price, our unwavering principles of quality and value are elemental to the Underwoods name, giving you the confidence and joy of knowing you’re buying the best.

Carefully chosen for beauty that lasts a lifetime, experience the difference the Gem Lab at Underwoods can make.

Discover The Difference of the

Underwoods Gem Lab

Each gem at Underwoods is hand-selected directly from the source and brought back to Fayetteville to be verified in Underwoods Gem Lab by no less than three of our board-certified Gemologists. Every detail is examined and recorded for ultimate beauty and sparkle. Any diamond or colored gemstone that doesn’t live up to the Underwoods standard is sent back.

No matter the piece, no matter the price, our unwavering principles of quality and value are elemental to the Underwoods name, giving you the confidence and joy of knowing you’re buying the best.

Carefully chosen for beauty that lasts a lifetime, experience the difference the Gem Lab at Underwoods can make.

Shop Online Exclusives

Unique and meaningful gifts exclusively from Underwoods. Whatever the
the occasion, a gift from Underwoods is always the perfect fit.
What’s New

From Our Blog

Rubies in July

Rubies in July

Underwoods Fine Jewelers Rubylearn all about the gorgeous july birthstone, ruby!Symobolism Ruby is treasured as a gift for July birthdays and celebration of a 40th anniversary. But don’t be limited by tradition, anyone can enjoy wearing this rich beautiful gemstone!...

How To Secretly Get Your Partners Finger Size

How To Secretly Get Your Partners Finger Size

Do you know your partners finger size?So, you’ve finally decided that it’s time to pop the question. You’ve picked out the perfect engagement ring from Underwood’s and you have the perfect proposal planned out. There's one thing standing in your way: You don’t know...

Hottest Bridal Trends of 2020

Hottest Bridal Trends of 2020

By Underwoods Fine JewelersThree stone rings are all the rage in 2020 thanks to mega celebs like Princess Beatrice and Meghan Markle. The upward trend we're seeing is having a three stone ring made in oval diamonds. It's elegant and elongating and will look incredible...

How To Secretly Get Your Partners Finger Size

How To Secretly Get Your Partners Finger Size

Do you know your partners finger size?So, you’ve finally decided that it’s time to pop the question. You’ve picked out the perfect engagement ring from Underwood’s and you have the perfect proposal planned out. There's one thing standing in your way: You don’t know...

Hottest Bridal Trends of 2020

Hottest Bridal Trends of 2020

By Underwoods Fine JewelersThree stone rings are all the rage in 2020 thanks to mega celebs like Princess Beatrice and Meghan Markle. The upward trend we're seeing is having a three stone ring made in oval diamonds. It's elegant and elongating and will look incredible...

Go All Out With Custom

Go All Out With Custom

underwood custom Get creative and design the perfect piece of jeweleryLet your imagination and creativity come to life.Did you knowUnderwood’s has a Custom Design Department!  If you’re tired of browsing through jewelry shop after jewelry shop looking for that perfect...

2020 Jewelry Trends You Must See!

2020 Jewelry Trends You Must See!

Underwoods Top 5 Hottest Fashion Jewelry Trends for 2020 #1 Colorful Jewelry Bold colorful jewelry is all the rage this year in 2020. Wear multiple colors to show off any bland outfit to really make a statement. How We Wear It #2 Pearls They're back and more popular...

X