Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Explore More Fine Jewelry
Engagement Rings
Bracelets
Necklaces
Earrings
Bands
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Let this be your sign we know exactly what she wants!
Our diamond specialists are here to help you curate the perfect ring—even if you have no idea where to start.
DM us and let’s make you look like a hero💎✨
Walk-ins welcome or book an appointment at the link in bio.
Let this be your sign we know exactly what she wants!
Our diamond specialists are here to help you curate the perfect ring—even if you have no idea where to start.
DM us and let’s make you look like a hero💎✨
Walk-ins welcome or book an appointment at the link in bio.
Crazy about our new corundum bracelets 🌈
Did you know rubies and sapphires come from the same gemstone family? Corundum is a gem that dazzles in more than just red and blue. While true red is called ruby, every other color—from golden yellow to deep green and velvety purple—is considered sapphire.
Both stones are a 9 on the Mohs Hardness Scale making them the second hardest gemstone after diamonds!
Corundum’s natural color spectrum is an 8th wonder of the world. Which shade speaks to you? ❤️🧡💛💚💙🩵💜
#UnderwoodsColor #UnderwoodsCustom #Corundum
Crazy about our new corundum bracelets 🌈
Did you know rubies and sapphires come from the same gemstone family? Corundum is a gem that dazzles in more than just red and blue. While true red is called ruby, every other color—from golden yellow to deep green and velvety purple—is considered sapphire.
Both stones are a 9 on the Mohs Hardness Scale making them the second hardest gemstone after diamonds!
Corundum’s natural color spectrum is an 8th wonder of the world. Which shade speaks to you? ❤️🧡💛💚💙🩵💜
#UnderwoodsColor #UnderwoodsCustom #Corundum
The art of stacking🖼️✨
Emeralds for distinction. Diamonds for timeless brilliance.
Because true luxury is the freedom to create exactly what you please—layered, personal, and unapologetically you.
#EmeraldsbyUnderwoods #UnderwoodsCustom #UnderwoodsDiamonds #EmeraldJewelry
The art of stacking🖼️✨
Emeralds for distinction. Diamonds for timeless brilliance.
Because true luxury is the freedom to create exactly what you please—layered, personal, and unapologetically you.
#EmeraldsbyUnderwoods #UnderwoodsCustom #UnderwoodsDiamonds #EmeraldJewelry
No prongs, no problem.
Our sleek diamond bands in bezel and channel settings are made for movement—perfect for everyday wear and active lifestyles. These two setting styles include a sleek wall of added metal that won’t snag on clothing or gloves and even offers extra protection for your diamonds. Durable, low-maintenance, and effortlessly seamless—it’s no wonder these are a favorite among the medical community.
From left to right:
- Channel set asscher cut band
- Channel set baguettes set east to west
- Bezel set emerald cut band
- Channel set baguettes set north to south
DM us to start designing your own✨
No prongs, no problem.
Our sleek diamond bands in bezel and channel settings are made for movement—perfect for everyday wear and active lifestyles. These two setting styles include a sleek wall of added metal that won’t snag on clothing or gloves and even offers extra protection for your diamonds. Durable, low-maintenance, and effortlessly seamless—it’s no wonder these are a favorite among the medical community.
From left to right:
- Channel set asscher cut band
- Channel set baguettes set east to west
- Bezel set emerald cut band
- Channel set baguettes set north to south
DM us to start designing your own✨
This Mother’s Day, skip the traditional bouquet💐
Give her something that blooms forever: everlasting color in the form of fine jewelry!
Whether she’s the one who raised you, supported you, or shaped you—honor her with heirloom-quality pieces made to be treasured for generations.
Tell us: are you team florals, forever fine jewelry… or both?
#UnderwoodsFancyColor #HeirloomJewelry #ForeverFlowers #GenerationalStyle #GiftUnderwoods
This Mother’s Day, skip the traditional bouquet💐
Give her something that blooms forever: everlasting color in the form of fine jewelry!
Whether she’s the one who raised you, supported you, or shaped you—honor her with heirloom-quality pieces made to be treasured for generations.
Tell us: are you team florals, forever fine jewelry… or both?
#UnderwoodsFancyColor #HeirloomJewelry #ForeverFlowers #GenerationalStyle #GiftUnderwoods
Exceptionally rare rubies, ready to be set & hand crafted right here in the heart of Fayetteville❤️
Located on Dickson Street for 67 years, just steps away from the University of Arkansas campus, we’re perfectly positioned to help you commemorate your graduate’s achievements!
Visit our stories to catch just a glimpse of what we offer and visit our showroom to view an endless selection of fine jewelry for everyone.
#GiftUnderwoods #GraduationGift #UniversityOfArkansas
Exceptionally rare rubies, ready to be set & hand crafted right here in the heart of Fayetteville❤️
Located on Dickson Street for 67 years, just steps away from the University of Arkansas campus, we’re perfectly positioned to help you commemorate your graduate’s achievements!
Visit our stories to catch just a glimpse of what we offer and visit our showroom to view an endless selection of fine jewelry for everyone.
#GiftUnderwoods #GraduationGift #UniversityOfArkansas
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Hello August
Hello August Here at Underwoods, we love the month of August! Not only is it Summertime, but it’s also the month to bask in the glory of the gemstones Peridot and Spinel! Peridot has been an official birthstone for August since 1912 but Spinel was just recently added...
Holiday Gift Guide 2023
Underwood Holiday Gift Guide 2023 Stocking Stuffers (gifts under $200) This year, treat your loved one with a simple stocking stuffer gift. We recommend our newest sterling silver fashion, pearls and magnetic beaded bracelets. Under the...
Top 5 Engagement Ring Trends-2023
Brought to you byUnderwoods Fine JewelersHere are our TOP 5 most requested and purchased engagement rings this year. #5 3-Stone Three stone rings have had a surge in popularity this year. Why? It’s simple, you have complete creative freedom when it comes to choosing...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!