CRAZY ABOUT CUSTOM COLOR

MAY BIRTHSTONE

RINGS FOR SPRING

DESIGN YOUR DREAM

CRAZY ABOUT

CUSTOM COLOR

MAY BIRTHSTONE

RINGS FOR SPRING
RINGS FOR SPRING

DESIGNS FOR LIFE

Celebrating Life’s Special Moments since 1957

a legacy of Love.

 

Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

VIEW COLLECTION


Custom Designs

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

LEARN MORE


Awards & Honors

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

VISIT PAGE


Elevated Experience

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

LEARN MORE


Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

CUSTOM DESIGNS

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

AWARDS & HONORS

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

ELEVATED EXPERIENCE

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

Explore More Fine Jewelry

Photo of several engagement rings.

Engagement Rings

Bracelets

Photo of a woman wearing several necklaces with a yellow shirt.

Necklaces

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Earrings

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Bands

Shop @underwoodsfinejewelers

We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.

Let this be your sign we know exactly what she wants!

Our diamond specialists are here to help you curate the perfect ring—even if you have no idea where to start.

DM us and let’s make you look like a hero💎✨

Walk-ins welcome or book an appointment at the link in bio.

Let this be your sign we know exactly what she wants!

Our diamond specialists are here to help you curate the perfect ring—even if you have no idea where to start.

DM us and let’s make you look like a hero💎✨

Walk-ins welcome or book an appointment at the link in bio.
...

34 0
The art of stacking🖼️✨

Emeralds for distinction. Diamonds for timeless brilliance.
Because true luxury is the freedom to create exactly what you please—layered, personal, and unapologetically you.

#EmeraldsbyUnderwoods #UnderwoodsCustom #UnderwoodsDiamonds #EmeraldJewelry

The art of stacking🖼️✨

Emeralds for distinction. Diamonds for timeless brilliance.
Because true luxury is the freedom to create exactly what you please—layered, personal, and unapologetically you.

#EmeraldsbyUnderwoods #UnderwoodsCustom #UnderwoodsDiamonds #EmeraldJewelry
...

38 4
This Mother’s Day, skip the traditional bouquet💐

Give her something that blooms forever: everlasting color in the form of fine jewelry!

Whether she’s the one who raised you, supported you, or shaped you—honor her with heirloom-quality pieces made to be treasured for generations.

Tell us: are you team florals, forever fine jewelry… or both?

#UnderwoodsFancyColor #HeirloomJewelry #ForeverFlowers #GenerationalStyle #GiftUnderwoods

This Mother’s Day, skip the traditional bouquet💐

Give her something that blooms forever: everlasting color in the form of fine jewelry!

Whether she’s the one who raised you, supported you, or shaped you—honor her with heirloom-quality pieces made to be treasured for generations.

Tell us: are you team florals, forever fine jewelry… or both?

#UnderwoodsFancyColor #HeirloomJewelry #ForeverFlowers #GenerationalStyle #GiftUnderwoods
...

39 1
Exceptionally rare rubies, ready to be set & hand crafted right here in the heart of Fayetteville❤️

Located on Dickson Street for 67 years, just steps away from the University of Arkansas campus, we’re perfectly positioned to help you commemorate your graduate’s achievements!

Visit our stories to catch just a glimpse of what we offer and visit our showroom to view an endless selection of fine jewelry for everyone. 

#GiftUnderwoods #GraduationGift #UniversityOfArkansas

Exceptionally rare rubies, ready to be set & hand crafted right here in the heart of Fayetteville❤️

Located on Dickson Street for 67 years, just steps away from the University of Arkansas campus, we’re perfectly positioned to help you commemorate your graduate’s achievements!

Visit our stories to catch just a glimpse of what we offer and visit our showroom to view an endless selection of fine jewelry for everyone.

#GiftUnderwoods #GraduationGift #UniversityOfArkansas
...

28 1

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Come Visit Us

611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us

611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM

Testimonials

What’s New

From Our Blog

Hello August

Hello August

Hello August Here at Underwoods, we love the month of August! Not only is it Summertime, but it’s also the month to bask in the glory of the gemstones Peridot and Spinel! Peridot has been an official birthstone for August since 1912 but Spinel was just recently added...

Holiday Gift Guide 2023

Holiday Gift Guide 2023

Underwood Holiday Gift Guide 2023 Stocking Stuffers (gifts under $200)   This year, treat your loved one with a simple stocking stuffer gift. We recommend our newest sterling silver fashion, pearls and magnetic beaded bracelets. Under the...

Top 5 Engagement Ring Trends-2023

Top 5 Engagement Ring Trends-2023

Brought to you byUnderwoods Fine JewelersHere are our TOP 5 most requested and purchased engagement rings this year. #5 3-Stone Three stone rings have had a surge in popularity this year. Why? It’s simple, you have complete creative freedom when it comes to choosing...

Contact Info

611 West Dickson St.
479.521.2000
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

Follow Us

Join the Family

Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!



Contact Info

611 West Dickson St.
479.521.2000
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

Follow Us

Join the Family

Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!