God Bless America & July’s birthstone

Ruby

LAYERED LOOKS

FOR SUMMER

One-of-a-Kind

Custom Jewelry

Made on site in the heart of Fayetteville, AR

Featured Collection

Bridal Jewelry

Using all natural, hand-selected diamonds from the source.

One-of-a-Kind

Custom Jewelry

Made on site in the heart of NWA

FEATURED COLLECTION

BRIDAL JEWELRY

Using all natural, hand-selected diamonds from the source.

GENERATIONS

in the making, for

GENERATIONS

to come.

Celebrating Life’s Special Moments since 1957.

Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

VIEW COLLECTION


Custom Designs

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

LEARN MORE


Awards & Honors

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

VISIT PAGE


Elevated Experience

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

LEARN MORE


Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

CUSTOM DESIGNS

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

AWARDS & HONORS

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

ELEVATED EXPERIENCE

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

Explore More Fine Jewelry

Photo of several engagement rings.

Engagement Rings

Bracelets

Photo of a woman wearing several necklaces with a yellow shirt.

Necklaces

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Earrings

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Bands

Shop @underwoodsfinejewelers

We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.

Midday pick-me-up! 🍦💎

Midday pick-me-up! 🍦💎 ...

We like our CTs where we can see them... 💥

This custom pendant is made in 14k gold and features a 19.22 carat cushion shaped dark orange citrine plus 3 diamonds.

We like our CTs where we can see them... 💥

This custom pendant is made in 14k gold and features a 19.22 carat cushion shaped dark orange citrine plus 3 diamonds.
...

When you go to the world’s largest jewelry trade show this is what your camera roll looks like 💫

When you go to the world’s largest jewelry trade show this is what your camera roll looks like 💫 ...

Wondering why you should clean your jewelry? 🫧Head to our stories for the scoop.

Wondering why you should clean your jewelry? 🫧Head to our stories for the scoop. ...

BTS in the world of custom where choices are endless. 🌏

BTS in the world of custom where choices are endless. 🌏 ...

Pearls, diamonds, and moonstone, oh my... 🤍💫

Pearls, diamonds, and moonstone, oh my... 🤍💫 ...

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Come Visit Us

611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us

611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM

Testimonials

What’s New

From Our Blog

The Lasting Legacy of Fine Jewelry

The Lasting Legacy of Fine Jewelry

Key Takeaway - Investing in fine jewelry allows you to not only enjoy the beauty of precious gemstones but share an indestructible piece of your legacy with many of your descendants. Your name on a park bench or a brick wall is one thing but an heirloom piece speaks...

Underwoods Award Winning Jewelry

Underwoods Award Winning Jewelry

Pearl Design International Pearl Design AwardThese unique and special cufflinks won the prestigious International Pearl Design Competition held in Tokyo, Japan, from a field of over 1,000 entries, representing 46 countries worldwide. Made in platinum with 24 karat...

Top Engagement Ring Trends 2022

Top Engagement Ring Trends 2022

#5 3-StoneNumber five on our list goes to 3-stone rings! We started seeing the uptick for this style trend in 2021 and it has gained momentum coming into 2022. This is the perfect style to make your own. Add any shape and colored gemstone your heart desires.   #4...

Contact Info

611 West Dickson St.
479.521.2000
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

Follow Us

Join the Family

Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!



Contact Info

611 West Dickson St.
479.521.2000
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

Follow Us

Join the Family

Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!



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