UCD0726Many people think that diamonds with larger diameters look bigger. It seems like this would make since because the diamond has a larger surface area. However, this is not the case. Brilliancy, or brightness, is what makes one diamond look larger than another. The laws of physics tell us that as the brightness of an object increases, so does its apparent size.

The precision of a cut is what determines how bright a diamond shines. So, theoretically you could hold two diamonds next to each other and the smaller one could actually appear larger if it is cut more precisely. Cut is also a larger factor in the price of the diamond that color, clarity, or even carat weight.

Underwood’s diamonds are known for their brilliance and shine. Out of all of the diamonds we are offered each year, we only accept the best 5% to carry the Underwood’s name.