Our Blog
Wedding Bands 101
Congratulations on your upcoming nuptials from all of us here at Underwood’s Fine Jewelers! We want to make sure you get a ring that you’ll want to wear for the rest of your life. Here’s what you need to know when searching for the perfect wedding band. There are...
Opal and Tourmaline Offer Dazzlingly Unique Birthstones for October
Opal Opals are the most individual gemstones. Every opal is as unique as a fingerprint, with a one-of-a-kind combination of colors. Long ago, opal was called the “Queen of Gems” because the colors of all other gems can be found inside it. An ideal opal...
What’s Hot for Summer ’16: Rose Gold
In the world of jewelry, white and yellow gold are timeless. But in the last four years, rose gold has become very popular -- from Hollywood to the heartland. Actress Blake Lively, best known for her part of Serena in “Gossip Girl,” rocks a 12-carat oval diamond...
“An Artistic Eye” (Celebrate Arkansas June, 2016)
We're excited to share this article appearing in June's issue of Celebrate Arkansas featuring Craig and his talent as a photographer. View the digital edition here. An Artistic Eye The majestic landscape...
Run for the Roses at Horton Farms
On Saturday, May 7, Underwood's proudly participated in the live auction at Run for the Roses at Horton Farms. A charitable event that features a silent auction, live auction and giveaways, Run for the Roses at Horton Farms is a horse race based on the Kentucky derby,...
AGS Conclave – Washington DC
This past week, Craig Underwood, Certified Gemologist Appraiser, traveled to the American Gem Society’s annual Conclave. He attended several gemological classes, learning the latest techniques and procedures in the gem world today. Craig Underwood is pictured here...
Make Mom’s Day special with a gift from Underwood’s!
With Mother’s Day just around the corner visit Underwood’s Fine Jewelers to help you find the perfect gift that will show any woman in your life how much they mean to you. Mother’s Day is a day to celebrate one of the most important women in our lives and although...
Brooches: From simplicity to statement.
What is a brooch? A brooch or lapel pin is an ornamental jewelry pin that is designed to attach to garments. Brooches have been around for centuries. They have evolved in shape, size and color, but a major change has been in the way it’s worn. For years, brooches have...
Bill Underwood’s Beauty Grade Machine
In 2007, Bill Underwood's Beauty Grade Machine®, received its U.S. patent (7,193,694B2) for the laser technology. The machine is the only technology of its kind to exist in the world and is incredibly accurate. The machine measures the light return from a diamond and...
Gifts That Glisten
For you last minute Valentine's shoppers, head on over to our promotional items to select some of our favorites. Our matching Onyx and Diamond pendant and earrings are sure to steal her away. For some color, check out our Pearls...
Will you be my Valentine?
The most romantic holiday of the year is here...and so are we! Underwood's Fine Jewelers can help you find that special piece of jewelry for your special someone. It can sometimes be a challenge selecting that perfect gift for your significant other on this special...
Rings are for Much More Than Marriage
Yes, it is true, every girl has fantasized about the day the man of her dreams gets down on one knee and opens a box with sparkle inside. This ring is very important, but it is probably not going to be the only ring in your life. Whether you are a father, mother, or...
Christmas Shopping: Gifts for Her
Every year, when Christmas shopping begins, boyfriends and husbands everywhere begin their unguided search for the perfect gift. So, for all you lost men, here are perfect gift ideas that she will LOVE. A necklace with her birthstone or a diamond. This...
Bride & Groom Gift Exchange
While not required, a gift exchange between the bride and the groom is a common tradition. The bride and groom exchange gifts the night before the wedding, the day of, or when they are heading off to their honeymoon. The gifts can be big or small, wedding related or...
For the Groom
The bride's dress steals the show at weddings, but there is a lot that can go into planning what the groom and the groomsmen wear. While there might not be as many suit and tie options as there are wedding dress styles, these are the things you should know about...
Real Pearls vs. Fake Pearls
Pearls are so amazing because they are produced by a living creature - an oyster. Most of the pearls we see today are cultured which means that they are produced by oysters on an oyster farm. How can you tell if it's fake? That task...
October Birthstone: Opal
The name opal comes from the Greek Opallos, which means "to see a change of color." Opals range in color from milky white to black with vibrant specs of yellow, orange, green, red, and blue. The opal is composed of particles closely packed in circular arrangements...
2015 Engagement Ring Trends
Fashion trends change from year to year and engagement ring styles are no different. This year we're seeing a push towards color, mixed metals, and more ornate bands. Here are a few of our favorite 2015 trends. 1. Yellow gold and rose gold accents: Many women are...
Get Your Dream Ring
If you've been shopping around for engagement rings at Underwood's, then certainly something has caught your eye. Our staff are experts in helping you find your dream ring. Choose from silver, gold, platinum, rose gold, or white gold in a variety of different band...
Diamond Cut
The cut of a diamond is the most important factor in determining its price because it affects all the other aspects (the 4 C's) of the diamond. Cut is also the most difficult aspect to grade. Diamonds are small and the clear edges are hard to see and measure so even...
Brilliancy
Many people think that diamonds with larger diameters look bigger. It seems like this would make since because the diamond has a larger surface area. However, this is not the case. Brilliancy, or brightness, is what makes one diamond look larger than another. The laws...