Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
BACK TO SCHOOL GIVEAWAY 🎓✨
College girls, this one’s for you! We’re giving away this gorgeous red stadium size wristlet wallet, complete with a sterling silver, red and white enamel Razorback necklace, perfect for game days, campus days and everything in between. Value: $215!
TO ENTER:
💎 Follow Us
💎 Like this Post
💎 Tag 2 College Besties Below
💎 Share to your story and tag us for a bonus entry!
Winner will be announced this Saturday, August 15th. Good luck, ladies! ✨
*No purchase necessary. Not affiliated with Instagram or Facebook.*
#phimu #kappakappagamma #chiomega #tridelta #universityofarkansas
611 W. Dickson Street in Fayetteville
479.521.2000
BACK TO SCHOOL GIVEAWAY 🎓✨
College girls, this one’s for you! We’re giving away this gorgeous red stadium size wristlet wallet, complete with a sterling silver, red and white enamel Razorback necklace, perfect for game days, campus days and everything in between. Value: $215!
TO ENTER:
💎 Follow Us
💎 Like this Post
💎 Tag 2 College Besties Below
💎 Share to your story and tag us for a bonus entry!
Winner will be announced this Saturday, August 15th. Good luck, ladies! ✨
*No purchase necessary. Not affiliated with Instagram or Facebook.*
#phimu #kappakappagamma #chiomega #tridelta #universityofarkansas
611 W. Dickson Street in Fayetteville
479.521.2000
The Marquise diamond has been turning heads since 18th-century France, inspired by the elegant smile of the Marquise de Pompadour. ✨
With its elongated silhouette and timeless elegance, it’s proof that some diamond shapes never go out of style. 💎
#MarquiseDiamond #EngagementRing #TimelessJewelry #FineJewelry #giveunderwoods
The Marquise diamond has been turning heads since 18th-century France, inspired by the elegant smile of the Marquise de Pompadour. ✨
With its elongated silhouette and timeless elegance, it’s proof that some diamond shapes never go out of style. 💎
#MarquiseDiamond #EngagementRing #TimelessJewelry #FineJewelry #giveunderwoods
“Ovals are boring”, said no one ever! Add sophistication and fun to your bridal set. Come see our incredible diamond band collection today. Open 10am-5pm.
“Ovals are boring”, said no one ever! Add sophistication and fun to your bridal set. Come see our incredible diamond band collection today. Open 10am-5pm.
A study in contrast. ✨ Fancy yellow diamonds meet brilliant white diamonds in fashion-forward designs made to stand out. Because sometimes, one diamond color simply isn’t enough. 💛🤍
A study in contrast. ✨ Fancy yellow diamonds meet brilliant white diamonds in fashion-forward designs made to stand out. Because sometimes, one diamond color simply isn’t enough. 💛🤍
Every gemstone has its own personality—bold, vibrant, mysterious, and unforgettable. Which one is calling your name? 💙💚💛💜
Every gemstone has its own personality—bold, vibrant, mysterious, and unforgettable. Which one is calling your name? 💙💚💛💜
Inspired by one of history’s most iconic design movements, these Art Deco-inspired diamond and sapphire bracelets showcase impeccable craftsmanship, striking geometry, and timeless beauty. Exceptional jewelry is never bound by trends—it simply becomes part of your story. ✨💙
Inspired by one of history’s most iconic design movements, these Art Deco-inspired diamond and sapphire bracelets showcase impeccable craftsmanship, striking geometry, and timeless beauty. Exceptional jewelry is never bound by trends—it simply becomes part of your story. ✨💙
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Classic Engagement Ring Trends – Here to Stay
Plus the benefits of each choice! East to West Compared to the traditional vertical orientation, the art of horizontally setting a stone is a modern take on a seemingly classic look. 1. Offers more protection & security as less of the diamond extends out from the...
The History & Benefits of Amethyst
Facts about the power of February's regal birthstone: Amethyst “Gemstones contain life force. This life force is the divine energy that sustains, nourishes, and enlivens all living things.” Contents Ancient History of Amethystos - Historic references in the...
The Lasting Legacy of Fine Jewelry
Inquire
Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!
Inquire
Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
Follow Us
Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!














