Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
✨DIAMOND GIVEAWAY✨
In the spirit of giving we want to gift one of you this gorgeous 14k yellow gold diamond hammered nail bracelet worth over $2,750 💎
HOW TO ENTER:
1️⃣ Follow @underwoodsfinejewelers
2️⃣ Like & save this post
3️⃣ Tag a friend (each tag counts as an entry!)
4️⃣ BONUS* Share this post to your story and *tag us* for 5 EXTRA ENTRIES
Giveaway closes December 22nd @ 12PM & will be announced within store hours the same day! Good luck!*
*Open to U.S. residents only, 18+. No purchase necessary to enter. This giveaway is not sponsored, endorsed, or administered by, or associated with Instagram.
#UnderwoodsGiveaway
✨DIAMOND GIVEAWAY✨
In the spirit of giving we want to gift one of you this gorgeous 14k yellow gold diamond hammered nail bracelet worth over $2,750 💎
HOW TO ENTER:
1️⃣ Follow @underwoodsfinejewelers
2️⃣ Like & save this post
3️⃣ Tag a friend (each tag counts as an entry!)
4️⃣ BONUS* Share this post to your story and *tag us* for 5 EXTRA ENTRIES
Giveaway closes December 22nd @ 12PM & will be announced within store hours the same day! Good luck!*
*Open to U.S. residents only, 18+. No purchase necessary to enter. This giveaway is not sponsored, endorsed, or administered by, or associated with Instagram.
#UnderwoodsGiveaway
Glory to the newborn King✨
Share your faith while wearing one of our new cross pendants- bold, bright, and brilliant!
Glory to the newborn King✨
Share your faith while wearing one of our new cross pendants- bold, bright, and brilliant!
The rarest of them all..
Discovered at the foot of Mount Kilimanjaro and found only in Tanzania, tanzanite is one of the rarest gemstones in the world. Its signature blue-violet hue shifts from light, sometimes deep sapphire, to soft lavender, making every piece feel alive.
As one of December’s beloved birthstone, tanzanite is said to symbolize wisdom, transformation, and new beginnings. Making it a fitting stone for milestone moments, meaningful gifts, and jewelry meant to be cherished for a lifetime.
#Tanzanite
#UnderwoodsColor
#TanzaniteJewelry
The rarest of them all..
Discovered at the foot of Mount Kilimanjaro and found only in Tanzania, tanzanite is one of the rarest gemstones in the world. Its signature blue-violet hue shifts from light, sometimes deep sapphire, to soft lavender, making every piece feel alive.
As one of December’s beloved birthstone, tanzanite is said to symbolize wisdom, transformation, and new beginnings. Making it a fitting stone for milestone moments, meaningful gifts, and jewelry meant to be cherished for a lifetime.
#Tanzanite
#UnderwoodsColor
#TanzaniteJewelry
7 CTs of MAGIC✨& many reasons to shop
- Large inventory of loose diamonds ready for you to try
- Lifetime guarantee of investment & trade-in policy
- First accredited gem lab in the state of AR
- A team of in-house master jewelers & designers
- Advanced diamond grading standards
- International award-winning designs
- Highly educated & accredited staff of professionals
#UnderwoodDiamond
#NaturalDiamonds
#LocalJeweler
7 CTs of MAGIC✨& many reasons to shop
- Large inventory of loose diamonds ready for you to try
- Lifetime guarantee of investment & trade-in policy
- First accredited gem lab in the state of AR
- A team of in-house master jewelers & designers
- Advanced diamond grading standards
- International award-winning designs
- Highly educated & accredited staff of professionals
#UnderwoodDiamond
#NaturalDiamonds
#LocalJeweler
Eight sides. Endless sparkle✨
Meet our new 2.53 CT octagonal step cut diamond set in a platinum flush-fit bezel ring, ready to find it’s own unique home on your finger!
#UnderwoodDiamomd
#OctagonalCutDiamond
#StepcutStones
Eight sides. Endless sparkle✨
Meet our new 2.53 CT octagonal step cut diamond set in a platinum flush-fit bezel ring, ready to find it’s own unique home on your finger!
#UnderwoodDiamomd
#OctagonalCutDiamond
#StepcutStones
From ancient amulets to your For You Page🩵
Turquoise has been trending for a few thousand years… so no wonder it’s having another moment. This December birthstone stays booked and busy!
#DecemberBirthstone
#UnderwoodsColor
#TurquoiseJewelry
#24kGold
From ancient amulets to your For You Page🩵
Turquoise has been trending for a few thousand years… so no wonder it’s having another moment. This December birthstone stays booked and busy!
#DecemberBirthstone
#UnderwoodsColor
#TurquoiseJewelry
#24kGold
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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