Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Gear up for Razorback season! Come see what new custom pieces we have in store for you! 🐗🏈📣
#GoHogsGo #arkansas #madeinarkansas #customjewelry #GiveUnderwoods
611 W. Dickson Street In Fayetteville
479.521.2000
Open 10am-5pm Saturdays
Gear up for Razorback season! Come see what new custom pieces we have in store for you! 🐗🏈📣
#GoHogsGo #arkansas #madeinarkansas #customjewelry #GiveUnderwoods
611 W. Dickson Street In Fayetteville
479.521.2000
Open 10am-5pm Saturdays
✨ Partial Bezel ✨ Full Bezel ✨ Button Back
Which one would you choose? Comment Below! 💎
611 W. Dickson Street in Fayetteville
Call Now for Inquiries and Appointments.
Open 10am-6pm
✨ Partial Bezel ✨ Full Bezel ✨ Button Back
Which one would you choose? Comment Below! 💎
611 W. Dickson Street in Fayetteville
Call Now for Inquiries and Appointments.
Open 10am-6pm
✨ A little gold, a lot of sparkle. ✨
Diamond bracelets are the kind of luxury that never goes out of style - beautiful worn alone, even better stacked. 💎✨
611 W. Dickson Street, Fayetteville
For Inquiries and Pricing, Call 479.521.2000
#diamonds #diamondbracelets #GiveUnderwoods
✨ A little gold, a lot of sparkle. ✨
Diamond bracelets are the kind of luxury that never goes out of style - beautiful worn alone, even better stacked. 💎✨
611 W. Dickson Street, Fayetteville
For Inquiries and Pricing, Call 479.521.2000
#diamonds #diamondbracelets #GiveUnderwoods
✨August✨ The month for Peridot and Spinel!
Fun Facts! Peridot is one of the oldest gemstones known to have been used in jewelry, dating back thousands of years. For centuries, Spinel was mistaken for rubies in the Crown Jewels. The Black Prince’s Ruby and the Timur Ruby are actually red Spinels!
Come see our incredible collection today!
611 W. Dickson Street, Fayetteville
479.521.2000
Open 10am-6pm
#august #birthstone #peridot #spinel #naturalgemstone
✨August✨ The month for Peridot and Spinel!
Fun Facts! Peridot is one of the oldest gemstones known to have been used in jewelry, dating back thousands of years. For centuries, Spinel was mistaken for rubies in the Crown Jewels. The Black Prince’s Ruby and the Timur Ruby are actually red Spinels!
Come see our incredible collection today!
611 W. Dickson Street, Fayetteville
479.521.2000
Open 10am-6pm
#august #birthstone #peridot #spinel #naturalgemstone
This one-of-a-kind, 1920’s Art Deco bracelet is all about the details—from its architectural diamond pattern to the marquise-shaped centerpiece framed in emeralds. Nearly a century later, this era of jewelry design still feels unbelievably glamorous.
Come see this one in person—you have to experience the sparkle for yourself. 💎
Open 10am-6pm
This one-of-a-kind, 1920’s Art Deco bracelet is all about the details—from its architectural diamond pattern to the marquise-shaped centerpiece framed in emeralds. Nearly a century later, this era of jewelry design still feels unbelievably glamorous.
Come see this one in person—you have to experience the sparkle for yourself. 💎
Open 10am-6pm
BACK TO SCHOOL GIVEAWAY 🎓✨
College girls, this one’s for you! We’re giving away this gorgeous red stadium size wristlet wallet, complete with a sterling silver, red and white enamel Razorback necklace, perfect for game days, campus days and everything in between. Value: $215!
TO ENTER:
💎 Follow Us
💎 Like this Post
💎 Tag 2 College Besties Below
💎 Share to your story and tag us for a bonus entry!
Winner will be announced this Saturday, August 15th. Good luck, ladies! ✨
*No purchase necessary. Not affiliated with Instagram or Facebook.*
#phimu #kappakappagamma #chiomega #tridelta #universityofarkansas
611 W. Dickson Street in Fayetteville
479.521.2000
BACK TO SCHOOL GIVEAWAY 🎓✨
College girls, this one’s for you! We’re giving away this gorgeous red stadium size wristlet wallet, complete with a sterling silver, red and white enamel Razorback necklace, perfect for game days, campus days and everything in between. Value: $215!
TO ENTER:
💎 Follow Us
💎 Like this Post
💎 Tag 2 College Besties Below
💎 Share to your story and tag us for a bonus entry!
Winner will be announced this Saturday, August 15th. Good luck, ladies! ✨
*No purchase necessary. Not affiliated with Instagram or Facebook.*
#phimu #kappakappagamma #chiomega #tridelta #universityofarkansas
611 W. Dickson Street in Fayetteville
479.521.2000
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Dad’s Gift Guide
DAD’S GIFT GUIDE Skip the socks and grill sets this Father's Day—give him something that lasts and can be passed on for generations. Jewelry is not just for women; here at Underwoods, we have various men’s items that would make perfect gifts this June 21st. What...
History of a Diamond
Did you know that a diamond is the oldest object you will ever hold? For those lucky enough to be born in April, your birthstone is one of the most miraculous gemstones. The diamond is known for its brilliance, sparkle, fire, and some argue most importantly its...
Treasure Hunting in Tucson
AGTA Tuscon Gem ShowTreasure HuntingWhat is a gem or "trade" show?You may be wondering what is a gem show and what is the benefit of buying from a jeweler that shops via these gem shows. These "trade" shows bring together everyone in the trade and offers the widest...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!














