Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE

Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Garnets are a girls best friend! Name another stone that can give you three colors in one❤️🩷💜
#UnderwoodsColor

Garnets are a girls best friend! Name another stone that can give you three colors in one❤️🩷💜
#UnderwoodsColor
Tis’ the season for trillions🎃
Shop our endless collection of loose colored gemstones in-store
#underwoodscolor

Tis’ the season for trillions🎃
Shop our endless collection of loose colored gemstones in-store
#underwoodscolor
Who said cigar bands couldn’t be cool?
Discover our all new collection of wedding bands in-store now✨

Who said cigar bands couldn’t be cool?
Discover our all new collection of wedding bands in-store now✨
A right hand ring for your anniversary⚡️💛
This custom bezel-set unheated yellow sapphire ring was designed with love in mind. The center stone was chosen to represent the month they were married, September, which also happens to be his birthstone. Surrounding it, a bezel-set halo of diamonds symbolizes her birth month, April. For an extra touch of whimsy, we finished the piece with a soft satin finish all the way around.
#UnderwoodsColor #UnderwoodCustom

A right hand ring for your anniversary⚡️💛
This custom bezel-set unheated yellow sapphire ring was designed with love in mind. The center stone was chosen to represent the month they were married, September, which also happens to be his birthstone. Surrounding it, a bezel-set halo of diamonds symbolizes her birth month, April. For an extra touch of whimsy, we finished the piece with a soft satin finish all the way around.
#UnderwoodsColor #UnderwoodCustom

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Fall Fashion 2024
Step into the season with our exclusive collection of fall-inspired jewelry, designed to keep you stylish and warm. As the leaves begin to change and the air turns crisp, it’s time to refresh your jewelry collection with the latest trends. This season, the spotlight...
Hello August
Hello August Here at Underwoods, we love the month of August! Not only is it Summertime, but it’s also the month to bask in the glory of the gemstones Peridot and Spinel! Peridot has been an official birthstone for August since 1912 but Spinel was just recently added...
Holiday Gift Guide 2023
Underwood Holiday Gift Guide 2023 Stocking Stuffers (gifts under $200) This year, treat your loved one with a simple stocking stuffer gift. We recommend our newest sterling silver fashion, pearls and magnetic beaded bracelets. Under the...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
Follow Us
Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!