Bridal

CRAZY ABOUT CUSTOM COLOR

January BIRTHSTONE

Garnet

DESIGN YOUR DREAM

Bridal

CRAZY ABOUT

CUSTOM COLOR

JANUARY BIRTHSTONE

DESIGN YOUR DREAM

Celebrating Life’s Special Moments since 1957

a legacy of Love.

 

Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

VIEW COLLECTION


Custom Designs

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

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Awards & Honors

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

VISIT PAGE


Elevated Experience

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

LEARN MORE


Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

CUSTOM DESIGNS

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

AWARDS & HONORS

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

ELEVATED EXPERIENCE

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

Explore More Fine Jewelry

Photo of several engagement rings.

Engagement Rings

Bracelets

Photo of a woman wearing several necklaces with a yellow shirt.

Necklaces

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Earrings

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Bands

Shop @underwoodsfinejewelers

We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.

It sure does help to see some sparkle 🪩✨

#UnderwoodDiamonds

It sure does help to see some sparkle 🪩✨

#UnderwoodDiamonds
...

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Deep, oceanic blues with a life of their own💙🐍

An indicolite tourmaline pear shape wrapped in diamonds like a serpent in motion, this ring is all about quiet power, intuition, and transformation.

#UnderwoodsColor

Deep, oceanic blues with a life of their own💙🐍

An indicolite tourmaline pear shape wrapped in diamonds like a serpent in motion, this ring is all about quiet power, intuition, and transformation.

#UnderwoodsColor
...

11 4
.. never too soon to dream 💍💭

Send this to someone you want to go try on #UnderwoodDiamonds with! Walk-ins welcome✨

.. never too soon to dream 💍💭

Send this to someone you want to go try on #UnderwoodDiamonds with! Walk-ins welcome✨
...

9 0
The Radiant Diamond💎

Best of both worlds// with this cut you get the elongated shape everyone loves from an emerald or cushion cut, and the incomparable amount of sparkle, radiance, fire you find in a traditional round brilliant.🧨✨

#RadiantDiamond
#2026Bride
#UnderwoodDiamond

The Radiant Diamond💎

Best of both worlds// with this cut you get the elongated shape everyone loves from an emerald or cushion cut, and the incomparable amount of sparkle, radiance, fire you find in a traditional round brilliant.🧨✨

#RadiantDiamond
#2026Bride
#UnderwoodDiamond
...

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2026’s newest wellness trend 🌱

Send to a friend that must schedule some retail therapy into their life this year! 

#UnderwoodDiamond
#RetailTherapy
#DiamondsDoGood

2026’s newest wellness trend 🌱

Send to a friend that must schedule some retail therapy into their life this year!

#UnderwoodDiamond
#RetailTherapy
#DiamondsDoGood
...

22 0

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Come Visit Us

611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us

611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM

Testimonials

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Contact Info

611 West Dickson St.
479.521.2000
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

Follow Us

Join the Family

Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!



Contact Info

611 West Dickson St.
479.521.2000
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

Follow Us

Join the Family

Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!