Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Fall favorites, with a little golden glow🍂
There’s something special about the warmth of yellow gold- especially paired with delicate pendants. We’re loving these Fall inspired pieces! 🍁
611 W. Dickson Street
Open 10am-6pm
For Inquiries, Call 479-521-2000
#giveunderwoods #luxuryjewelry #fallvibes
Fall favorites, with a little golden glow🍂
There’s something special about the warmth of yellow gold- especially paired with delicate pendants. We’re loving these Fall inspired pieces! 🍁
611 W. Dickson Street
Open 10am-6pm
For Inquiries, Call 479-521-2000
#giveunderwoods #luxuryjewelry #fallvibes
It’s the first day of fall! 🍂🍁
Time to layer up-your jewelry included! Mix metals, textures, and lengths for that effortless fall layering look that transitions beautifully from day to night. Warm golds, cool silvers, and delicate chains come together for a look that feels perfectly autumn chic. 🤎
611 W. Dickson Street
479-521-2000
Open 10am-6pm
#giveunderwoods #luxuryjewelry #fallvibes
It’s the first day of fall! 🍂🍁
Time to layer up-your jewelry included! Mix metals, textures, and lengths for that effortless fall layering look that transitions beautifully from day to night. Warm golds, cool silvers, and delicate chains come together for a look that feels perfectly autumn chic. 🤎
611 W. Dickson Street
479-521-2000
Open 10am-6pm
#giveunderwoods #luxuryjewelry #fallvibes
Who said your engagement ring has to be a diamond? 💎✨
Sapphires are the perfect gem for daily wear, making them an incredible choice for an engagement ring. Beyond their beauty, sapphires have long been associated with loyalty, sincerity, wisdom, and lasting love- beautiful symbolism for a lifetime of commitment. 💙
611 W. Dickson Street
479-521-2000
Open 10am-6pm
#giveunderwoods #getengaged #engagement #sapphire
Who said your engagement ring has to be a diamond? 💎✨
Sapphires are the perfect gem for daily wear, making them an incredible choice for an engagement ring. Beyond their beauty, sapphires have long been associated with loyalty, sincerity, wisdom, and lasting love- beautiful symbolism for a lifetime of commitment. 💙
611 W. Dickson Street
479-521-2000
Open 10am-6pm
#giveunderwoods #getengaged #engagement #sapphire
Custom jewelry made for the moments that last forever. ✨
A custom three-stone aquamarine and diamond ring, designed to tell a love story all its own. From the serene beauty of aquamarine to the timeless sparkle of diamonds, every detail was thoughtfully chosen to create something truly one of a kind.
When wearing aquamarine, it’s said to bring happiness to your marriage by symbolizing enduring love and devotion.
611 W. Dickson Street, Fayetteville
479.521.2000
Open 10am-6pm
#giveunderwoods #customjewelry #aquamarinering #devotion
Custom jewelry made for the moments that last forever. ✨
A custom three-stone aquamarine and diamond ring, designed to tell a love story all its own. From the serene beauty of aquamarine to the timeless sparkle of diamonds, every detail was thoughtfully chosen to create something truly one of a kind.
When wearing aquamarine, it’s said to bring happiness to your marriage by symbolizing enduring love and devotion.
611 W. Dickson Street, Fayetteville
479.521.2000
Open 10am-6pm
#giveunderwoods #customjewelry #aquamarinering #devotion
Why wear what everyone else is wearing when you can have a one-of-kind piece from Underwoods? ✨
This stunning custom pendant combines timeless elegance with unique design that’s made to stand out. Because the best jewelry isn’t just worn- it tells a story.
Shop one-of-a-kind designs here at Underwoods and find a piece that’s uniquely yours.
611 W. Dickson Street
Fayetteville AR
479-521-2000
Why wear what everyone else is wearing when you can have a one-of-kind piece from Underwoods? ✨
This stunning custom pendant combines timeless elegance with unique design that’s made to stand out. Because the best jewelry isn’t just worn- it tells a story.
Shop one-of-a-kind designs here at Underwoods and find a piece that’s uniquely yours.
611 W. Dickson Street
Fayetteville AR
479-521-2000
There’s something undeniably elegant about an oval engagement ring. Its elongated shape creates a beautiful, graceful look on the hand while giving the center Stone plenty of presence.
From single, to three stone, to canary diamonds, ovals are incredibly versatile and they pair beautifully with just about any style.
Call to schedule your bridal appointment today!
479-521-2000
Open 10am-6pm
#giveunderwoods #shoplocal #engagement
There’s something undeniably elegant about an oval engagement ring. Its elongated shape creates a beautiful, graceful look on the hand while giving the center Stone plenty of presence.
From single, to three stone, to canary diamonds, ovals are incredibly versatile and they pair beautifully with just about any style.
Call to schedule your bridal appointment today!
479-521-2000
Open 10am-6pm
#giveunderwoods #shoplocal #engagement
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Dad’s Gift Guide
DAD’S GIFT GUIDE Skip the socks and grill sets this Father's Day—give him something that lasts and can be passed on for generations. Jewelry is not just for women; here at Underwoods, we have various men’s items that would make perfect gifts this June 21st. What...
History of a Diamond
Did you know that a diamond is the oldest object you will ever hold? For those lucky enough to be born in April, your birthstone is one of the most miraculous gemstones. The diamond is known for its brilliance, sparkle, fire, and some argue most importantly its...
Treasure Hunting in Tucson
AGTA Tuscon Gem ShowTreasure HuntingWhat is a gem or "trade" show?You may be wondering what is a gem show and what is the benefit of buying from a jeweler that shops via these gem shows. These "trade" shows bring together everyone in the trade and offers the widest...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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