Bill Underwood’s Beauty Grade Machine

In 2007, Bill Underwood’s Beauty Grade Machine®, received its U.S. patent (7,193,694B2) for the laser technology. The machine is the only technology of its kind to exist in the world and is incredibly accurate. The machine measures the light return from a...

Bride & Groom Gift Exchange

While not required, a gift exchange between the bride and the groom is a common tradition. The bride and groom exchange gifts the night before the wedding, the day of, or when they are heading off to their honeymoon.  The gifts can be big or small, wedding related or...

2015 Engagement Ring Trends

Fashion trends change from year to year and engagement ring styles are no different.  This year we’re seeing a push towards color, mixed metals, and more ornate bands. Here are a few of our favorite 2015 trends. 1.  Yellow gold and rose gold accents: Many women...

Diamond Cut

The cut of a diamond is the most important factor in determining its price because it affects all the other aspects (the 4 C’s) of the diamond. Cut is also the most difficult aspect to grade. Diamonds are small and the clear edges are hard to see and measure so...

Brilliancy

Many people think that diamonds with larger diameters look bigger. It seems like this would make since because the diamond has a larger surface area. However, this is not the case. Brilliancy, or brightness, is what makes one diamond look larger than another. The laws...
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