Bridal

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CRAZY ABOUT CUSTOM COLOR

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January BIRTHSTONE

Garnet

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DESIGN YOUR DREAM

Book today

Bridal

Explore

CRAZY ABOUT

CUSTOM COLOR

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JANUARY BIRTHSTONE

Shop Garnet

DESIGN YOUR DREAM

BOOK TODAY

Celebrating Life’s Special Moments since 1957

a legacy of Love.

Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

VIEW COLLECTION

Custom Designs

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

LEARN MORE

Awards & Honors

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

VISIT PAGE

Elevated Experience

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

LEARN MORE

Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

View Collection

CUSTOM DESIGNS

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

Learn More

AWARDS & HONORS

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

VISIT PAGE

ELEVATED EXPERIENCE

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

Learn More

Explore More Fine Jewelry

Engagement Rings

Bracelets

Necklaces

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Earrings

Bands

Shop @underwoodsfinejewelers

We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.

Another year of treasure hunting in Tucson⚡️

We’re bringing home some incredible gems including fancy diamonds, emeralds, rainbow moonstone & more! Let us know what catches your eye and we will notify you as soon as they are in-store & available.👀

#UnderwoodsLooseColor
#UnderwoodsFancyColor
#UnderwoodDiamond

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Another year of treasure hunting in Tucson⚡️

We’re bringing home some incredible gems including fancy diamonds, emeralds, rainbow moonstone & more! Let us know what catches your eye and we will notify you as soon as they are in-store & available.👀

#UnderwoodsLooseColor
#UnderwoodsFancyColor
#UnderwoodDiamond ...

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Look no further👀

One perk of being in business for almost 70 years is that we have cultivated deep relationships with gemstone cutters from all around the world. These connections allow us to hand pick stones directly from the source* and bring home only the best quality at the most ideal value for our customers, keeping you top of mind every step of the way!

*Rest assured that every single stone sold at Underwoods is not only ethically sourced, but goes to benefits the local communities they are mined from.

#UnderwoodsBTS
#DiamondsDoGood
#UnderwoodsColor
#UnderwoodDiamond

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Look no further👀

One perk of being in business for almost 70 years is that we have cultivated deep relationships with gemstone cutters from all around the world. These connections allow us to hand pick stones directly from the source* and bring home only the best quality at the most ideal value for our customers, keeping you top of mind every step of the way!

*Rest assured that every single stone sold at Underwoods is not only ethically sourced, but goes to benefits the local communities they are mined from.

#UnderwoodsBTS
#DiamondsDoGood
#UnderwoodsColor
#UnderwoodDiamond ...

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Giving you a glimpse behind the scenes, one day at a time.

Stay tuned to see what it looks like to source the wonderful natural gemstones that make up the #UnderwoodsColor & #UnderwoodDiamond collections 💎🌈

#TucsonGemShow
#UnderwoodsBTS

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Giving you a glimpse behind the scenes, one day at a time.

Stay tuned to see what it looks like to source the wonderful natural gemstones that make up the #UnderwoodsColor & #UnderwoodDiamond collections 💎🌈

#TucsonGemShow
#UnderwoodsBTS ...

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Keeping warm the only way we know how🧨✨

#DiamondFashion

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Keeping warm the only way we know how🧨✨

#DiamondFashion ...

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Heaven came down to earth🌎🪽in the form of these matching Paraíba tourmaline & pink diamond earrings.

#Paraíba #ParaibaTourmaline
#UnderwoodsColor
#UnderwoodsFancyColor
#UnderwoodCustom

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Heaven came down to earth🌎🪽in the form of these matching Paraíba tourmaline & pink diamond earrings.

#Paraíba #ParaibaTourmaline
#UnderwoodsColor
#UnderwoodsFancyColor
#UnderwoodCustom ...

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We will stay closed Monday, January 26th.❄️

#WinterStorm2026

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We will stay closed Monday, January 26th.❄️

#WinterStorm2026 ...

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Load More Follow on Instagram

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Meet The Underwoods

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Meet The Underwoods

Come Visit Us

611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Contact

Come Visit Us

611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM

Contact

Testimonials

Eric E.

In celebration of our 25th wedding anniversary I decided to upgrade my wife’s engagement and wedding rings. I had heard good things about Underwood’s and they lived up to their reputation. They worked with us to find the right design and my wife couldn’t be more pleased with the beautiful high quality result. I highly recommend Underwood’s.

Leslie S.

I have been shopping at Underwoods Jewelers for many years. The staff is always very helpful and nice every time I stop in. they even remember my name. Their design team are wonderful to work with and truly listen to what you want as a client. They have the best quality, selection, and unique jewelry in NWA.

Angela H.

I love Underwood’s! The staff is always friendly, personable, and knowledgeable about their products. The certified gemologist are the best around. No other jewelry store can compare! They took care of my husband and I with selecting our wedding bands and engagement ring

Ashleigh B.

The personal service and quality of Underwood’s really can’t be beat. My fiance purchased my engagement ring here, and we got both wedding bands here as well. We thought very briefly about going somewhere less expensive for the wedding bands, but there was a dramatic difference in service, quality. and trust at all of the other places we looked. You really are paving for quality at Underwood’s, and it’s worth every penny. The staff are knowledgeable and approachable, and were genuinely excited for us as we made lifelong decisions on our rings!

Caroline V.

My fiancée purchased my engagement ring from here and it has been such a wonderful experience!! I went back in to have them clean and size it when I was in town and they were nothing but helpful and lovely!! Highly recommend Underwoods!! Jewelry and experience is unmatched

James Y.

Underwoods defines excellence in fine jewelry. I love doing business at Underwoods. They know my name and provide the best quality jewelry I have ever seen. Additionally they provide personal service second to none. So thankful for the team at Underwoods Fine Jewelers.

Kimberly P.

The kind, professional staff at Underwoods helped me select a new setting for my 25 year old diamond.

I don’t live locally but they worked with me over phone, text, and email to assist me in redesigning my ring. After seeing my daughter’s engagement/wedding ring and band from Underwoods, I knew I wanted their expertise in helping me. Fantastic experience!

Lyndon R.

THE BEST! Underwoods is the absolute best place to shop for Fine Jewelry! The quality is exquisite and their service is unmatched. The staff is always expertly helpful when I need assistance with the perfect gift for my wife. Underwoods Jewelers is a terrific business and its a pleasure to shop with them.

Rena B.

I highly recommend coming here for all your jewelry needs! They have an amazing repair shop and an extremely knowledgeable staff!

What’s New

From Our Blog

Top Engagement Ring Trends 2022

Sep 20, 2022

#5 3-StoneNumber five on our list goes to 3-stone rings! We started seeing the uptick for this style trend in 2021 and it has gained momentum coming into 2022. This is the perfect style to make your own. Add any shape and colored gemstone your heart desires. #4...

Go Back to School with Custom Razorbacks!

Jul 17, 2022

Underwoods Fine Jewelers Go Hogs! It's That time of year again, fayetteville! It’s that time of year when streets are flooded with people, busy again with all the students returning for school. Thankfully, with the return of the students also comes a wave of...

How To Secretly Get Your Partners Finger Size

Jun 2, 2022

Do you know your partners finger size?So, you’ve finally decided that it’s time to pop the question. You’ve picked out the perfect engagement ring from Underwood’s and you have the perfect proposal planned out. There's one thing standing in your way: You don’t know...

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