Underwoods Fine Jewelers 

Go Hogs! 

It’s That time of year again, fayetteville!

It’s that time of year when streets are flooded with people, busy again with all the students returning for school. Thankfully, with the return of the students also comes a wave of Razorback pride! Football season has begun, and Razorbacks are being seen all over the place – on shirts, pants, hats, and even painted on faces.


we love our hogs

The staff at Underwood’s is made up of Razorback fans too. Being located right next to the University of Arkansas means that we are in the heart of Razorback country. We have been on Dickson Street since 1957 and have been cheering “Woo Pig Sooie” and calling the hogs for just as long. Because of this, we wanted to give our customers another great way to show their pride with our line of custom Razorback jewelry.

make it custom

Our custom Razorback jewelry collection features pieces like earrings, pendants, rings, cufflinks, pins and tie-tacs. We can’t think of a better way to show school spirit than with a beautiful Razorback piece. It’s perfect for game days, pep rallies, alumni events, and gifts for any Razorback lover.  


Our wide variety of styles means that there’s something for every fan in range of different prices. Whether it’s football, basketball, or baseball season you’ll be able to call those hogs in style all year round. 

Personal Fashion

Personalize your Razorback piece with rubies, diamonds or any other stone of your choosing! Pick between 14k yellow, white or even rose gold. We have several different sizes of Hogs to choose from along with single or double sided styles. No need to worry if you don’t have the exact style in stock, these Underwood pieces are also made to order! 

Check out some of our classic styles

Cameo Razorback Rings

Puffed Hog

Run-Thru Hog

Ultimate Diamond Hog

Arkansas Dangle Hog 

Double-Sided Ruby 

Diamond Hog


Latest Blogs

Holiday Gift Guide
Holiday Gift Guide

underwoods  The best way to say “Happy Holidays” to those you love is to surprise them with a unique piece of jewelry from Underwood’s Fine Jewelers! We carry a beautiful assortment of styles at a wide-range of prices, making it easy to find something for everyone on...

2021 Fall Fashion Trends
2021 Fall Fashion Trends

  Underwoods Fine Jewelers  #1 Paperclip Chains and layeringThe hottest trend out there right now is paperclip chains! You can wear these fun chains by themselves but everybody whos anybody wears this style layered with other fun necklaces.#2 Diamond...

White Gold VS Platinum
White Gold VS Platinum

COLORThe natural color of gold is yellow. Yellow gold is alloyed with different "white colored" metals and then finished with rhodium for a bright white finish. Platinum is a pure, dense, natural white metal.You cannot tell a visual difference on new white gold and...

Customer Reviews

Great local business who has been in Fayetteville for years. Wonderful selection and service. Highly recommended

-Thomas H. 

We got my engagement ring and a mother’s day ring at Underwoods. Both times we were able to view loose stones and build a custom piece which is so fun. The quality really can’t be beat! The staff are all so knowledgeable and kind.

-Anna F.

Extremely helpful and prepared every time I walked in. They knew my name on the second visit which is so rare for any store.

-Brandon M.

Came all the way from Chicago and was well worth the trip. Made my 50th anniversary even more special with a beautiful bracelet from Underwoods

-Kim V.

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