Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
I’ll have what she’s having🍹
Including our brand new bezel set emerald collection!
#UnderwoodsColor
I’ll have what she’s having🍹
Including our brand new bezel set emerald collection!
#UnderwoodsColor
Just horsing around with this crew📸🐎
Tickets for Art of Wine, July 24th on sale @waltonartscenter
Just horsing around with this crew📸🐎
Tickets for Art of Wine, July 24th on sale @waltonartscenter
The grad ring of all grad rings🐗
18k men’s custom razorback ring featuring custom cut briolette diamonds for tusks & pear shaped rubies for eyes.
#GiftUnderwoods #UnderwoodsCustom
The grad ring of all grad rings🐗
18k men’s custom razorback ring featuring custom cut briolette diamonds for tusks & pear shaped rubies for eyes.
#GiftUnderwoods #UnderwoodsCustom
Back in stock🛍️Our bestelling ruby & pearl 24k gold bracelets have finally been restocked!!
#Underwoods24kCollection
Back in stock🛍️Our bestelling ruby & pearl 24k gold bracelets have finally been restocked!!
#Underwoods24kCollection
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Classic Engagement Ring Trends – Here to Stay
Plus the benefits of each choice! East to West Compared to the traditional vertical orientation, the art of horizontally setting a stone is a modern take on a seemingly classic look. 1. Offers more protection & security as less of the diamond extends out from the...
The History & Benefits of Amethyst
Facts about the power of February's regal birthstone: Amethyst “Gemstones contain life force. This life force is the divine energy that sustains, nourishes, and enlivens all living things.” Contents Ancient History of Amethystos - Historic references in the...
The Lasting Legacy of Fine Jewelry
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
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