Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE

Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
HOT OFF THE PRESS‼️ limited edition Arkansas bandanas* coming to @shop.ateam THIS Saturday 10-6
Vendor pop-up from 11-4
- @underwoodsfinejewelers offering **gift with purchase** of limited quantity sorority & fraternity charms
- @hi__fin providing music & live printed limited edition bid-day tote bags*
( Bandana & tote design by @hi__fin )
*first come first serve, available while supplies last
**gift with purchase of Underwoods merchandise / sorority & fraternity charms cannot be replicated or duplicated

HOT OFF THE PRESS‼️ limited edition Arkansas bandanas* coming to @shop.ateam THIS Saturday 10-6
Vendor pop-up from 11-4
- @underwoodsfinejewelers offering **gift with purchase** of limited quantity sorority & fraternity charms
- @hi__fin providing music & live printed limited edition bid-day tote bags*
( Bandana & tote design by @hi__fin )
*first come first serve, available while supplies last
**gift with purchase of Underwoods merchandise / sorority & fraternity charms cannot be replicated or duplicated
The longer the chain the more ways to wear !!!!
FT. Traditional paper clip chain + “Gemmied” multi gem necklace
#multifunctional #functionaljewelry

The longer the chain the more ways to wear !!!!
FT. Traditional paper clip chain + “Gemmied” multi gem necklace
#multifunctional #functionaljewelry
24k chain worn 3+ ways, iconic✨
The newest addition to our 24k Collection | 36” of carved sapphires, rubies, and emeralds = 178.40 CTs set in 24k yellow gold.
This necklace is particularly special because of the way each stone is “gemmied”, meaning they can be seen from every direction, even when the chain naturally rotates!
#underwoodcolor #functionalfinejewelry

24k chain worn 3+ ways, iconic✨
The newest addition to our 24k Collection | 36” of carved sapphires, rubies, and emeralds = 178.40 CTs set in 24k yellow gold.
This necklace is particularly special because of the way each stone is “gemmied”, meaning they can be seen from every direction, even when the chain naturally rotates!
#underwoodcolor #functionalfinejewelry
What shapes/ sizes/ styles do you want to see more of?
#Underwooddiamond #lifetimeguaranteeofinvestment

What shapes/ sizes/ styles do you want to see more of?
#Underwooddiamond #lifetimeguaranteeofinvestment
August 🤝🏽 wearing all of your jewelry. Bonus points for peridot!! #Augustbirthstone #Underwoodscolor

August 🤝🏽 wearing all of your jewelry. Bonus points for peridot!! #Augustbirthstone #Underwoodscolor

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Classic Engagement Ring Trends – Here to Stay
Plus the benefits of each choice! East to West Compared to the traditional vertical orientation, the art of horizontally setting a stone is a modern take on a seemingly classic look. 1. Offers more protection & security as less of the diamond extends out from the...
The History & Benefits of Amethyst
Facts about the power of February's regal birthstone: Amethyst “Gemstones contain life force. This life force is the divine energy that sustains, nourishes, and enlivens all living things.” Contents Ancient History of Amethystos - Historic references in the...
The Lasting Legacy of Fine Jewelry
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
Follow Us
Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!