Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
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Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE

Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Here’s to the long awaited groundbreaking of Underwood Park🚜✨
Nestled in West Fayetteville, the 38 acres of land donated by the Underwoods is set to include a new playground, pickleball and basketball courts, walking paths, pavilions, and more.
#underwoodpark #fayettevillear #northwestarkansas

Here’s to the long awaited groundbreaking of Underwood Park🚜✨
Nestled in West Fayetteville, the 38 acres of land donated by the Underwoods is set to include a new playground, pickleball and basketball courts, walking paths, pavilions, and more.
#underwoodpark #fayettevillear #northwestarkansas
Sure to be an everlasting love💙😇
6.16 ct cushion sapphire, 6 cushion diamonds 2.52 cttw, set in platinum.
#legacyoflove #underwoodscolor #jewelryofinstagram

Sure to be an everlasting love💙😇
6.16 ct cushion sapphire, 6 cushion diamonds 2.52 cttw, set in platinum.
#legacyoflove #underwoodscolor #jewelryofinstagram
Big distractions over here✨ 6 ct natural diamond ring
available, DM us for more details
#UnderwoodsDiamond #OnlyNaturalDiamonds #pearshapediamond

Big distractions over here✨ 6 ct natural diamond ring
available, DM us for more details
#UnderwoodsDiamond #OnlyNaturalDiamonds #pearshapediamond
Year ‘round hexagonal hoops just hit the floor🌈✨
Rainbow sapphires bezel set in yellow gold / 2.95 cttw
#underwoodscolor #rainbowsapphire

Year ‘round hexagonal hoops just hit the floor🌈✨
Rainbow sapphires bezel set in yellow gold / 2.95 cttw
#underwoodscolor #rainbowsapphire

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Top 5 Engagement Ring Trends-2023
Brought to you byUnderwoods Fine JewelersHere are our TOP 5 most requested and purchased engagement rings this year. #5 3-Stone Three stone rings have had a surge in popularity this year. Why? It’s simple, you have complete creative freedom when it comes to choosing...
Alexandrite, Moonstone, & Pearls Oh My!
JUNE BIRTHSTONESView our Birthstone Guide HEREAlexandriteThe Gemstone for the 55th Anniversary Somewhat of a modern day mood ring, Alexandrite is famous for changing colors in different types of light. Most popularly from green in natural light to reddish-purple in...
Take Me Down to Emerald City
Emerald GreenMay's Birthstone & The Gemstone for the 20th & 35th AnniversaryHistory & Symbolism Derived from the Sanskrit word "marakata" meaning "the green of growing things." Philosophers have believed that the Emerald represents fertility and rebirth...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!