Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Artistry at its best 💎✨
611 W. Dickson Street, Fayetteville
Open 10am-6pm
479-521-2000
#giveunderwoods #shopcal #diamondsareagirlsbestfriend
Artistry at its best 💎✨
611 W. Dickson Street, Fayetteville
Open 10am-6pm
479-521-2000
#giveunderwoods #shopcal #diamondsareagirlsbestfriend
Dreaming of Fall 🍁
This luxe ring is made in 18k yellow gold and features 1.29 carats total weight in fancy colored diamonds.
611 W. Dickson Street in Fayetteville
Open 10am-6pm
For pricing and inquiries, Call 479-521-2000
Style # DLFR1543
#GiveUnderwoods #shoplocal #diamonds #diamondring
Dreaming of Fall 🍁
This luxe ring is made in 18k yellow gold and features 1.29 carats total weight in fancy colored diamonds.
611 W. Dickson Street in Fayetteville
Open 10am-6pm
For pricing and inquiries, Call 479-521-2000
Style # DLFR1543
#GiveUnderwoods #shoplocal #diamonds #diamondring
Rainbow Sapphires 💕
Why choose one color when you can have them all? Rainbow sapphires are a beautiful celebration of natures palette, showcasing captivating shades from soft pinks and yellows to vibrant greens and blues. Each stone is beautifully unique, making every piece feel like your own little slice of the rainbow.
🌈💎
611 W. Dickson Street, Fayetteville
10am-6pm
#GiveUnderwoods #September #rainbowsapphire
Rainbow Sapphires 💕
Why choose one color when you can have them all? Rainbow sapphires are a beautiful celebration of natures palette, showcasing captivating shades from soft pinks and yellows to vibrant greens and blues. Each stone is beautifully unique, making every piece feel like your own little slice of the rainbow.
🌈💎
611 W. Dickson Street, Fayetteville
10am-6pm
#GiveUnderwoods #September #rainbowsapphire
September begins with a reveal as timeless as the gemstone itself. 🦋
Known as the birthstone of September, sapphires have been treasured for centuries as symbols of wisdom, loyalty, and love. This custom design captures all of that beauty in one unforgettable ring.
A new month. A stunning sapphire. A piece made just for her. ✨
#GiveUnderwoods #september #sapphire #ringreveal #luxuryjewelry
September begins with a reveal as timeless as the gemstone itself. 🦋
Known as the birthstone of September, sapphires have been treasured for centuries as symbols of wisdom, loyalty, and love. This custom design captures all of that beauty in one unforgettable ring.
A new month. A stunning sapphire. A piece made just for her. ✨
#GiveUnderwoods #september #sapphire #ringreveal #luxuryjewelry
Chevron, but make it sparkle. ✨
A graceful sweep of diamonds creates a sleek chevron silhouette that catches the light from every angle. Elegant enough to wear every day, yet striking enough to make a statement. This diamond necklace is the perfect balance of modern sophistication and timeless sparkle. 💎
611 W. Dickson Street, Fayetteville
For pricing, Call 479-521-2000
Open 10am-6pm
#GiveUnderwoods #luxuryjewelry #luxuryfashion #chevron #diamondjewelry
Chevron, but make it sparkle. ✨
A graceful sweep of diamonds creates a sleek chevron silhouette that catches the light from every angle. Elegant enough to wear every day, yet striking enough to make a statement. This diamond necklace is the perfect balance of modern sophistication and timeless sparkle. 💎
611 W. Dickson Street, Fayetteville
For pricing, Call 479-521-2000
Open 10am-6pm
#GiveUnderwoods #luxuryjewelry #luxuryfashion #chevron #diamondjewelry
✨The unmatched sparkle of a Round Brilliant Cut✨
There’s a reason the round brilliant has remained the most iconic diamond cut. With 58 precisely crafted facets designed to maximize light return, every movement creates a captivating display of fire and scintillation.
When you want a diamond that truly lights up the room, nothing compares to the classic beauty of a round brilliant.
611 W. Dickson Street in Fayetteville
479-521-2000
#GiveUnderwoods #onlynaturaldiamonds #rounddiamond #customjewelry
✨The unmatched sparkle of a Round Brilliant Cut✨
There’s a reason the round brilliant has remained the most iconic diamond cut. With 58 precisely crafted facets designed to maximize light return, every movement creates a captivating display of fire and scintillation.
When you want a diamond that truly lights up the room, nothing compares to the classic beauty of a round brilliant.
611 W. Dickson Street in Fayetteville
479-521-2000
#GiveUnderwoods #onlynaturaldiamonds #rounddiamond #customjewelry
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Holiday Gift Guide 2024
Happy Holidays!Gift Guide 2024This festive season, luxury is set to dazzle brighter than ever. Whether it's for a loved one or a personal treat, the jewelry trends for Christmas 2024 are sure to make the holidays shimmer with excitement. Ethereal Pearl Classic yet...
Fall Fashion 2024
Step into the season with our exclusive collection of fall-inspired jewelry, designed to keep you stylish and warm. As the leaves begin to change and the air turns crisp, it’s time to refresh your jewelry collection with the latest trends. This season, the spotlight...
Hello August
Hello August Here at Underwoods, we love the month of August! Not only is it Summertime, but it’s also the month to bask in the glory of the gemstones Peridot and Spinel! Peridot has been an official birthstone for August since 1912 but Spinel was just recently added...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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