Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Sometimes a girl just needs her pearls. ⚪️
611 W. Dickson Street, Fayetteville
Open 10am-6pm
479.521.2000
#giveunderwoods #shoplocal #pearls
Sometimes a girl just needs her pearls. ⚪️
611 W. Dickson Street, Fayetteville
Open 10am-6pm
479.521.2000
#giveunderwoods #shoplocal #pearls
A little box. A beautiful beginning. 💍✨
There’s nothing quite like the moment she sees her ring for the very first time.
Designed to be treasured, made to tell your story, and ready for a lifetime of memories. 🤍
#giveunderwoods #engagementrings #emeraldcut #anniversaryring #3stonering
A little box. A beautiful beginning. 💍✨
There’s nothing quite like the moment she sees her ring for the very first time.
Designed to be treasured, made to tell your story, and ready for a lifetime of memories. 🤍
#giveunderwoods #engagementrings #emeraldcut #anniversaryring #3stonering
💎 An Homage to Diamonds 💎
Hand-forged by Bill Underwood, this one-of-a-kind creation celebrates the natural beauty and extraordinary journey of a diamond.
At its heart is a raw, uncut diamond, surrounded by unpolished diamonds, peridot and garnets—minerals that tell a fascinating story of the Earth itself. Garnet and olivine (the mineral variety associated with gem-quality peridot) can even be found as natural inclusions within diamonds, tiny clues to the incredible conditions in which they formed deep within the Earth.
From rough and untouched to treasured for generations, this piece is a true homage to the wonder of natural diamonds. 💎✨
Designed and hand-forged by Bill Underwood.
For Pricing, Call 479.521.2000
Open 10am-6pm
#giveunderwoods #oneofakind #uncutdiamonds #customjewelry
💎 An Homage to Diamonds 💎
Hand-forged by Bill Underwood, this one-of-a-kind creation celebrates the natural beauty and extraordinary journey of a diamond.
At its heart is a raw, uncut diamond, surrounded by unpolished diamonds, peridot and garnets—minerals that tell a fascinating story of the Earth itself. Garnet and olivine (the mineral variety associated with gem-quality peridot) can even be found as natural inclusions within diamonds, tiny clues to the incredible conditions in which they formed deep within the Earth.
From rough and untouched to treasured for generations, this piece is a true homage to the wonder of natural diamonds. 💎✨
Designed and hand-forged by Bill Underwood.
For Pricing, Call 479.521.2000
Open 10am-6pm
#giveunderwoods #oneofakind #uncutdiamonds #customjewelry
October’s birthstone, Tourmaline 💕
October babies get one of the most colorful birthstones around! Not only do you get Opal, you get Tourmaline as well! From vibrant pinks and greens to blues, purples, and even multi-colored varieties.
Tourmaline has been the gemstone of the year! Many wear these vibrant gemstones in engagement rings and as fashion rings.
611 W. Dickson Street, Fayetteville
Open 10am-6pm
479.521.2000
#giveunderwoods #shoplocal #tourmaline #october
October’s birthstone, Tourmaline 💕
October babies get one of the most colorful birthstones around! Not only do you get Opal, you get Tourmaline as well! From vibrant pinks and greens to blues, purples, and even multi-colored varieties.
Tourmaline has been the gemstone of the year! Many wear these vibrant gemstones in engagement rings and as fashion rings.
611 W. Dickson Street, Fayetteville
Open 10am-6pm
479.521.2000
#giveunderwoods #shoplocal #tourmaline #october
✨Diamonds VS Gemstones✨
Which fashion rings are you wearing? 💎🌈
Comment Below Diamonds OR Gemstones!
611 W. Dickson Street, Fayetteville
Open 10am-6pm
479-521-2000
✨Diamonds VS Gemstones✨
Which fashion rings are you wearing? 💎🌈
Comment Below Diamonds OR Gemstones!
611 W. Dickson Street, Fayetteville
Open 10am-6pm
479-521-2000
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Holiday Gift Guide 2024
Happy Holidays!Gift Guide 2024This festive season, luxury is set to dazzle brighter than ever. Whether it's for a loved one or a personal treat, the jewelry trends for Christmas 2024 are sure to make the holidays shimmer with excitement. Ethereal Pearl Classic yet...
Fall Fashion 2024
Step into the season with our exclusive collection of fall-inspired jewelry, designed to keep you stylish and warm. As the leaves begin to change and the air turns crisp, it’s time to refresh your jewelry collection with the latest trends. This season, the spotlight...
Hello August
Hello August Here at Underwoods, we love the month of August! Not only is it Summertime, but it’s also the month to bask in the glory of the gemstones Peridot and Spinel! Peridot has been an official birthstone for August since 1912 but Spinel was just recently added...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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