Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Just the right amount of drama✨
The warmth of antique cut diamonds feels familiar.
Meanwhile the old world cutting reminds us that these precious stones are handled with care and hand cut by artisans dedicated to their craft.
All while reassuring us of how precious and rare each diamond is.
Imprinted with at least 250 million years of history.
One-of-a-kind and cut to perfection in their own unique way.
#UnderwoodDiamond
#UnderwoodsCustom
Just the right amount of drama✨
The warmth of antique cut diamonds feels familiar.
Meanwhile the old world cutting reminds us that these precious stones are handled with care and hand cut by artisans dedicated to their craft.
All while reassuring us of how precious and rare each diamond is.
Imprinted with at least 250 million years of history.
One-of-a-kind and cut to perfection in their own unique way.
#UnderwoodDiamond
#UnderwoodsCustom
Knee deep in 36 cts of new diamonds✨
#UnderwoodDiamond #UnderwoodsCustom
Keywords: natural, diamonds, gemstone, jeweler, gemologist, gemology
Knee deep in 36 cts of new diamonds✨
#UnderwoodDiamond #UnderwoodsCustom
Keywords: natural, diamonds, gemstone, jeweler, gemologist, gemology
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
2015 Engagement Ring Trends
Fashion trends change from year to year and engagement ring styles are no different. This year we're seeing a push towards color, mixed metals, and more ornate bands. Here are a few of our favorite 2015 trends. 1. Yellow gold and rose gold accents: Many women are...
Get Your Dream Ring
If you've been shopping around for engagement rings at Underwood's, then certainly something has caught your eye. Our staff are experts in helping you find your dream ring. Choose from silver, gold, platinum, rose gold, or white gold in a variety of different band...
Diamond Cut
The cut of a diamond is the most important factor in determining its price because it affects all the other aspects (the 4 C's) of the diamond. Cut is also the most difficult aspect to grade. Diamonds are small and the clear edges are hard to see and measure so even...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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