Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Knee deep in 36 cts of new diamonds✨
#UnderwoodDiamond #UnderwoodsCustom
Keywords: natural, diamonds, gemstone, jeweler, gemologist, gemology
Knee deep in 36 cts of new diamonds✨
#UnderwoodDiamond #UnderwoodsCustom
Keywords: natural, diamonds, gemstone, jeweler, gemologist, gemology
On #WorldDiamondDay we’re reminded why we stand behind & see the value in natural diamonds💎✨
#OnlyNaturalDiamonds #DiamondsDoGood
On #WorldDiamondDay we’re reminded why we stand behind & see the value in natural diamonds💎✨
#OnlyNaturalDiamonds #DiamondsDoGood
Flip it east-west & add your kid’s birthstones for an everyday right hand ring✨
#UnderwoodsRevival
#UnderwoodsCustom
Flip it east-west & add your kid’s birthstones for an everyday right hand ring✨
#UnderwoodsRevival
#UnderwoodsCustom
They last forever & retain their value 💎✨
Happy Diamond Month to all those who celebrate, especially the one’s who get to claim as their birth stone!
Ask about our #LifetimeGuaranteeofInvestment to learn more about the long term value of an #UnderwoodDiamond
They last forever & retain their value 💎✨
Happy Diamond Month to all those who celebrate, especially the one’s who get to claim as their birth stone!
Ask about our #LifetimeGuaranteeofInvestment to learn more about the long term value of an #UnderwoodDiamond
No broken hearts here❣️
This custom gypsy rose garnet ring will indeed make her heart sing. #UnderwoodsCustom
No broken hearts here❣️
This custom gypsy rose garnet ring will indeed make her heart sing. #UnderwoodsCustom
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Award Winning Jewelry
What happens when you combine a dedication to craftsmanship with painstaking attention to detail? You get some of the finest jewelry in the nation. Don't take our word for it - here are just a few of the examples of our work being recognized on a a national level....
60 Reasons to Shop at Underwood’s
As we near our 60th anniversary, we're celebrating the qualities that make our work stand out. There are many reasons why our customers in Arkansas and nationwide have trusted us to create their custom jewelry for 60 years. Here are just a few: We have a storied...
Father’s Day Shopping Guide
Father's Day is coming up on Sunday, June 18, and we have some great gift ideas for your father or husband! Razorback Cufflinks Show your U of A spirit with these unique 14-karat gold Razorbacks cuff links, handcrafted by the artisans at Underwoods and set with...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
Follow Us
Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!














