Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
This one-of-a-kind, 1920’s Art Deco bracelet is all about the details—from its architectural diamond pattern to the marquise-shaped centerpiece framed in emeralds. Nearly a century later, this era of jewelry design still feels unbelievably glamorous.
Come see this one in person—you have to experience the sparkle for yourself. 💎
Open 10am-6pm
This one-of-a-kind, 1920’s Art Deco bracelet is all about the details—from its architectural diamond pattern to the marquise-shaped centerpiece framed in emeralds. Nearly a century later, this era of jewelry design still feels unbelievably glamorous.
Come see this one in person—you have to experience the sparkle for yourself. 💎
Open 10am-6pm
BACK TO SCHOOL GIVEAWAY 🎓✨
College girls, this one’s for you! We’re giving away this gorgeous red stadium size wristlet wallet, complete with a sterling silver, red and white enamel Razorback necklace, perfect for game days, campus days and everything in between. Value: $215!
TO ENTER:
💎 Follow Us
💎 Like this Post
💎 Tag 2 College Besties Below
💎 Share to your story and tag us for a bonus entry!
Winner will be announced this Saturday, August 15th. Good luck, ladies! ✨
*No purchase necessary. Not affiliated with Instagram or Facebook.*
#phimu #kappakappagamma #chiomega #tridelta #universityofarkansas
611 W. Dickson Street in Fayetteville
479.521.2000
BACK TO SCHOOL GIVEAWAY 🎓✨
College girls, this one’s for you! We’re giving away this gorgeous red stadium size wristlet wallet, complete with a sterling silver, red and white enamel Razorback necklace, perfect for game days, campus days and everything in between. Value: $215!
TO ENTER:
💎 Follow Us
💎 Like this Post
💎 Tag 2 College Besties Below
💎 Share to your story and tag us for a bonus entry!
Winner will be announced this Saturday, August 15th. Good luck, ladies! ✨
*No purchase necessary. Not affiliated with Instagram or Facebook.*
#phimu #kappakappagamma #chiomega #tridelta #universityofarkansas
611 W. Dickson Street in Fayetteville
479.521.2000
The Marquise diamond has been turning heads since 18th-century France, inspired by the elegant smile of the Marquise de Pompadour. ✨
With its elongated silhouette and timeless elegance, it’s proof that some diamond shapes never go out of style. 💎
#MarquiseDiamond #EngagementRing #TimelessJewelry #FineJewelry #giveunderwoods
The Marquise diamond has been turning heads since 18th-century France, inspired by the elegant smile of the Marquise de Pompadour. ✨
With its elongated silhouette and timeless elegance, it’s proof that some diamond shapes never go out of style. 💎
#MarquiseDiamond #EngagementRing #TimelessJewelry #FineJewelry #giveunderwoods
“Ovals are boring”, said no one ever! Add sophistication and fun to your bridal set. Come see our incredible diamond band collection today. Open 10am-5pm.
“Ovals are boring”, said no one ever! Add sophistication and fun to your bridal set. Come see our incredible diamond band collection today. Open 10am-5pm.
A study in contrast. ✨ Fancy yellow diamonds meet brilliant white diamonds in fashion-forward designs made to stand out. Because sometimes, one diamond color simply isn’t enough. 💛🤍
A study in contrast. ✨ Fancy yellow diamonds meet brilliant white diamonds in fashion-forward designs made to stand out. Because sometimes, one diamond color simply isn’t enough. 💛🤍
Every gemstone has its own personality—bold, vibrant, mysterious, and unforgettable. Which one is calling your name? 💙💚💛💜
Every gemstone has its own personality—bold, vibrant, mysterious, and unforgettable. Which one is calling your name? 💙💚💛💜
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Happy Holidays From Underwoods
Underwoods Fine JewelersHoliday gift guideCelebrate the magic of the season by wrapping up a piece that brings light, joy, and a touch of festive shimmer.UNDERWOODS FINE JEWELERSMAKE THEIR SEASON SHINE BRIGHTERAs the year comes to a close and the spirit of giving...
Custom Design Process
Once you have booked a custom design appointment, we will match you with the appropriate sales associate, depending on the nature of your request. Our team includes Certified Gemologist Appraisers, Graduate Gemologists, CAD & Jewelry Designers, Diamond...
What’s Trending in Bridal
SAY YES IN STYLEVintage Vibes to Modern Magic: Our brides can’t resist these current ring stylesWhether traditional or modern, simple or elaborate, engagement rings carry deep meaning and emotional significance far beyond the sparkle. Engagement rings symbolize an...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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