DESIGN THE GIFT THEY'LL NEVER FORGET
What to Expect
Once you have booked a custom design appointment, we will match you with the appropriate sales associate, depending on the nature of your request. Our team includes Certified Gemologist Appraisers, Graduate Gemologists, CAD & Jewelry Designers, Diamond Specialists, Pearl Stringers, and Master Jewelers. You are also welcome to request an associate by name in the notes section of your booking.
The associate will gather all necessary information about what you are interested in creating, including who the piece is intended for, your ideal timeline, budget, and other relevant details.
Together, you will then go over different options, looking at various pieces throughout our showroom to gain inspiration. Our team will notate your preferences so you don’t have to worry about remembering specifics.
You will likely receive a text shortly after your appointment summarizing what was discussed, along with any images of merchandise you liked. That way, you can have references to look back on in case your preferences change overnight, or if you are deciding between two styles, stones, or other options.
CUSTOM DESIGN TIMELINE
Custom Design Appointment is preferred, but walk-ins are welcome:
– Design variations (1 week after appt.)
– Quote & Wax Mold (1 week after choosing design)
– Final production (4-6 weeks after approval)
Every Underwood Custom also comes with:
– Certified appraisal (to be mailed)
– Jewelers Mutual Insurance quote (to be emailed)
Loose Gemstone Collection
For 67 years, we have hand-picked a diverse selection of loose gemstones and diamonds from around the world, allowing you to browse through a vast array on your initial visit. We have a variety of different shapes, sizes, & colors. If we don’t have exactly what you are looking for, we can typically have a selection tailored to your preferences brought in within the week.
Atelier by Underwoods
We are happy to accommodate a more personal setting. Design appointments can be held in the comfort of our very own Atelier, a secure office above the showroom floor. Feel free to inquire Atelier@Underwoods.com
How It Works
1. Design Consultation
As mentioned above, your initial appointment is all about learning your preferences & goals for the piece you are looking to design.
2. Personalized Guidance
The associate will then guide you through the entire process, offering their expertise and opinion when needed. They will communicate with our in-house designers to bring your vision to life.
3. Try & Revise
Before committing to a 50% deposit, we offer the option to have a to-scale 3D wax mold printed, allowing you to see your design up close and personal. From here, we can make minor adjustments, ensuring everything is just the way you like it.
ONE-OF-A-KIND
Southern Chic✨
Think heirloom pearls, brilliant diamonds, warm gold, and jewelry that feels as effortless as a Southern afternoon. Timeless pieces with just the right amount of sparkle – and a whole lot of charm.
611 W. Dickson St., Fayetteville
Open 10 AM to 5 PM on Saturday
479–521–2000
#giveunderwoods #luxuryjewelry #southerngirl
Southern Chic✨
Think heirloom pearls, brilliant diamonds, warm gold, and jewelry that feels as effortless as a Southern afternoon. Timeless pieces with just the right amount of sparkle – and a whole lot of charm.
611 W. Dickson St., Fayetteville
Open 10 AM to 5 PM on Saturday
479–521–2000
#giveunderwoods #luxuryjewelry #southerngirl
Artistry at its best 💎✨
611 W. Dickson Street, Fayetteville
Open 10am-6pm
479-521-2000
#giveunderwoods #shopcal #diamondsareagirlsbestfriend
Artistry at its best 💎✨
611 W. Dickson Street, Fayetteville
Open 10am-6pm
479-521-2000
#giveunderwoods #shopcal #diamondsareagirlsbestfriend
Dreaming of Fall 🍁
This luxe ring is made in 18k yellow gold and features 1.29 carats total weight in fancy colored diamonds.
611 W. Dickson Street in Fayetteville
Open 10am-6pm
For pricing and inquiries, Call 479-521-2000
Style # DLFR1543
#GiveUnderwoods #shoplocal #diamonds #diamondring
Dreaming of Fall 🍁
This luxe ring is made in 18k yellow gold and features 1.29 carats total weight in fancy colored diamonds.
611 W. Dickson Street in Fayetteville
Open 10am-6pm
For pricing and inquiries, Call 479-521-2000
Style # DLFR1543
#GiveUnderwoods #shoplocal #diamonds #diamondring
Rainbow Sapphires 💕
Why choose one color when you can have them all? Rainbow sapphires are a beautiful celebration of natures palette, showcasing captivating shades from soft pinks and yellows to vibrant greens and blues. Each stone is beautifully unique, making every piece feel like your own little slice of the rainbow.
🌈💎
611 W. Dickson Street, Fayetteville
10am-6pm
#GiveUnderwoods #September #rainbowsapphire
Rainbow Sapphires 💕
Why choose one color when you can have them all? Rainbow sapphires are a beautiful celebration of natures palette, showcasing captivating shades from soft pinks and yellows to vibrant greens and blues. Each stone is beautifully unique, making every piece feel like your own little slice of the rainbow.
🌈💎
611 W. Dickson Street, Fayetteville
10am-6pm
#GiveUnderwoods #September #rainbowsapphire
September begins with a reveal as timeless as the gemstone itself. 🦋
Known as the birthstone of September, sapphires have been treasured for centuries as symbols of wisdom, loyalty, and love. This custom design captures all of that beauty in one unforgettable ring.
A new month. A stunning sapphire. A piece made just for her. ✨
#GiveUnderwoods #september #sapphire #ringreveal #luxuryjewelry
September begins with a reveal as timeless as the gemstone itself. 🦋
Known as the birthstone of September, sapphires have been treasured for centuries as symbols of wisdom, loyalty, and love. This custom design captures all of that beauty in one unforgettable ring.
A new month. A stunning sapphire. A piece made just for her. ✨
#GiveUnderwoods #september #sapphire #ringreveal #luxuryjewelry
Chevron, but make it sparkle. ✨
A graceful sweep of diamonds creates a sleek chevron silhouette that catches the light from every angle. Elegant enough to wear every day, yet striking enough to make a statement. This diamond necklace is the perfect balance of modern sophistication and timeless sparkle. 💎
611 W. Dickson Street, Fayetteville
For pricing, Call 479-521-2000
Open 10am-6pm
#GiveUnderwoods #luxuryjewelry #luxuryfashion #chevron #diamondjewelry
Chevron, but make it sparkle. ✨
A graceful sweep of diamonds creates a sleek chevron silhouette that catches the light from every angle. Elegant enough to wear every day, yet striking enough to make a statement. This diamond necklace is the perfect balance of modern sophistication and timeless sparkle. 💎
611 W. Dickson Street, Fayetteville
For pricing, Call 479-521-2000
Open 10am-6pm
#GiveUnderwoods #luxuryjewelry #luxuryfashion #chevron #diamondjewelry