DESIGN YOUR DREAM

MARCH BIRTHSTONE

CRAZY ABOUT CUSTOM COLOR

Bridal

Bridal

CRAZY ABOUT

CUSTOM COLOR

MARCH BIRTHSTONE

DESIGN YOUR DREAM

Celebrating Life’s Special Moments since 1957

a legacy of Love.

 

Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

VIEW COLLECTION


Custom Designs

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

LEARN MORE


Awards & Honors

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

VISIT PAGE


Elevated Experience

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

LEARN MORE


Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

CUSTOM DESIGNS

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

AWARDS & HONORS

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

ELEVATED EXPERIENCE

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

Explore More Fine Jewelry

Photo of several engagement rings.

Engagement Rings

Bracelets

Photo of a woman wearing several necklaces with a yellow shirt.

Necklaces

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Earrings

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Bands

Shop @underwoodsfinejewelers

We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.

No broken hearts here❣️

This custom gypsy rose garnet ring will indeed make her heart sing. #UnderwoodsCustom

No broken hearts here❣️

This custom gypsy rose garnet ring will indeed make her heart sing. #UnderwoodsCustom
...

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Simple & sophisticated💍 

#UnderwoodDiamond
#UnderwoodsCustom

Simple & sophisticated💍

#UnderwoodDiamond
#UnderwoodsCustom
...

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close enough! ✨

close enough! ✨ ...

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His & Hers💎✨

Offering complimentary engraving on all wedding bands for that extra sentimental touch, making each piece truly one-of-a-kind.

#UnderwoodsCustom
#UnderwoodsWedding

His & Hers💎✨

Offering complimentary engraving on all wedding bands for that extra sentimental touch, making each piece truly one-of-a-kind.

#UnderwoodsCustom
#UnderwoodsWedding
...

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Perfect for your double life as a movie star👀✨

We paired a mint green tourmaline + a stunning trillion cut aquamarine to create this custom star studded pendant. 

#UnderwoodsCustom
#UnderwoodsColor
#HannahMontana20thAnniversary

Perfect for your double life as a movie star👀✨

We paired a mint green tourmaline + a stunning trillion cut aquamarine to create this custom star studded pendant.

#UnderwoodsCustom
#UnderwoodsColor
#HannahMontana20thAnniversary
...

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unboxing new diamonds 📦

#UnderwoodDiamond

unboxing new diamonds 📦

#UnderwoodDiamond
...

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Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Come Visit Us

611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us

611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM

Testimonials

What’s New

From Our Blog

It’s All About Citrine

It’s All About Citrine

 As the temperature continues to drop, citrine can add some much-needed warmth into your life. It is often called the “gift from the sun” because of its golden glow. Citrine is the birthstone for November and is the preferred gift to give your loved one on your...

Fall Trends Worth Falling For

Fall Trends Worth Falling For

It is important to consider seasonal trends for fine jewelry. As your collection grows, so will the variety of pieces you obtain with each passing year. Over time, your jewelry collection will reflect your previous styles and blend with new trends. Your collection can...

Tour of Tourmaline

Tour of Tourmaline

                                        The tourmaline gemstone is commonly known as the “Gemstone of the Rainbow” because of its wide variety of colors; such as pink, orchid, blue, green, red, yellow, black, brown and watermelon tourmaline. The formations of these...

Contact Info

611 West Dickson St.
479.521.2000
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

Follow Us

Join the Family

Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!

Contact Info

611 West Dickson St.
479.521.2000
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

Follow Us

Join the Family

Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!

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