Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
August was made for Peridot 🍏
Known as the gemstone of summer, peridot glows with a distinctive green that feels both vibrant and timeless. Unlike many gemstones, it’s color comes from the stone itself- not from trace elements- giving every peridot its naturally luminous character.
Born in August? Consider this your sign to wear your birthstone. ✨
#GiveUnderwoods #Augustbirthstone #peridot #birthstone #luxuryjewelry
August was made for Peridot 🍏
Known as the gemstone of summer, peridot glows with a distinctive green that feels both vibrant and timeless. Unlike many gemstones, it’s color comes from the stone itself- not from trace elements- giving every peridot its naturally luminous character.
Born in August? Consider this your sign to wear your birthstone. ✨
#GiveUnderwoods #Augustbirthstone #peridot #birthstone #luxuryjewelry
✨A little color, a lot of meaning.✨
Our NEW birthstone bands are here! Which month will you be wearing?
611 W. Dickson Street, Fayetteville
10am-6pm
479-521-2000
✨A little color, a lot of meaning.✨
Our NEW birthstone bands are here! Which month will you be wearing?
611 W. Dickson Street, Fayetteville
10am-6pm
479-521-2000
Wishlist Wednesday! Come see us today to start creating your very own jewelry wishlist! What will be the first piece you add?
611 W. Dickson Street in Fayetteville
Open 10am-6pm
#GiveUnderwoods #wishlistwednesday
Wishlist Wednesday! Come see us today to start creating your very own jewelry wishlist! What will be the first piece you add?
611 W. Dickson Street in Fayetteville
Open 10am-6pm
#GiveUnderwoods #wishlistwednesday
Collecting pieces with character-organic and one of a kind. Come see our custom hand forged collection today!
Consider this your sign to start getting ready for fall!
#giveunderwoods #shoplocal #madeinarkansas #customjewelry
611 W. Dickson Street in Fayetteville
479.521.2000
Collecting pieces with character-organic and one of a kind. Come see our custom hand forged collection today!
Consider this your sign to start getting ready for fall!
#giveunderwoods #shoplocal #madeinarkansas #customjewelry
611 W. Dickson Street in Fayetteville
479.521.2000
Gear up for Razorback season! Come see what new custom pieces we have in store for you! 🐗🏈📣
#GoHogsGo #arkansas #madeinarkansas #customjewelry #GiveUnderwoods
611 W. Dickson Street In Fayetteville
479.521.2000
Open 10am-5pm Saturdays
Gear up for Razorback season! Come see what new custom pieces we have in store for you! 🐗🏈📣
#GoHogsGo #arkansas #madeinarkansas #customjewelry #GiveUnderwoods
611 W. Dickson Street In Fayetteville
479.521.2000
Open 10am-5pm Saturdays
✨ Partial Bezel ✨ Full Bezel ✨ Button Back
Which one would you choose? Comment Below! 💎
611 W. Dickson Street in Fayetteville
Call Now for Inquiries and Appointments.
Open 10am-6pm
✨ Partial Bezel ✨ Full Bezel ✨ Button Back
Which one would you choose? Comment Below! 💎
611 W. Dickson Street in Fayetteville
Call Now for Inquiries and Appointments.
Open 10am-6pm
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Rubies in July
Underwoods Fine Jewelers Rubylearn all about the gorgeous july birthstone, ruby!Symobolism Ruby is treasured as a gift for July birthdays and celebration of a 40th anniversary. But don’t be limited by tradition, anyone can enjoy wearing this rich beautiful gemstone!...
Hottest Bridal Trends of 2020
By Underwoods Fine JewelersThree stone rings are all the rage in 2020 thanks to mega celebs like Princess Beatrice and Meghan Markle. The upward trend we're seeing is having a three stone ring made in oval diamonds. It's elegant and elongating and will look incredible...
Go All Out With Custom
underwood custom Get creative and design the perfect piece of jeweleryLet your imagination and creativity come to life.Did you knowUnderwood’s has a Custom Design Department! If you’re tired of browsing through jewelry shop after jewelry shop looking for that perfect...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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