Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
NEW! 🍃
This incredible ring is made in 18 karat yellow gold and features of 1.52 carat emerald cut emerald in the center with .83 carats total weight in diamonds.
For Inquired and Pricing, Call 479-521-2000
Ring Style LDRE0053
611 W. Dickson Street in Fayetteville
Open 10am-6pm
#giveunderwoods #naturalgemstones #emerald #emeraldjewelry
NEW! 🍃
This incredible ring is made in 18 karat yellow gold and features of 1.52 carat emerald cut emerald in the center with .83 carats total weight in diamonds.
For Inquired and Pricing, Call 479-521-2000
Ring Style LDRE0053
611 W. Dickson Street in Fayetteville
Open 10am-6pm
#giveunderwoods #naturalgemstones #emerald #emeraldjewelry
Southern Chic✨
Think heirloom pearls, brilliant diamonds, warm gold, and jewelry that feels as effortless as a Southern afternoon. Timeless pieces with just the right amount of sparkle – and a whole lot of charm.
611 W. Dickson St., Fayetteville
Open 10 AM to 5 PM on Saturday
479–521–2000
#giveunderwoods #luxuryjewelry #southerngirl
Southern Chic✨
Think heirloom pearls, brilliant diamonds, warm gold, and jewelry that feels as effortless as a Southern afternoon. Timeless pieces with just the right amount of sparkle – and a whole lot of charm.
611 W. Dickson St., Fayetteville
Open 10 AM to 5 PM on Saturday
479–521–2000
#giveunderwoods #luxuryjewelry #southerngirl
Artistry at its best 💎✨
611 W. Dickson Street, Fayetteville
Open 10am-6pm
479-521-2000
#giveunderwoods #shopcal #diamondsareagirlsbestfriend
Artistry at its best 💎✨
611 W. Dickson Street, Fayetteville
Open 10am-6pm
479-521-2000
#giveunderwoods #shopcal #diamondsareagirlsbestfriend
Dreaming of Fall 🍁
This luxe ring is made in 18k yellow gold and features 1.29 carats total weight in fancy colored diamonds.
611 W. Dickson Street in Fayetteville
Open 10am-6pm
For pricing and inquiries, Call 479-521-2000
Style # DLFR1543
#GiveUnderwoods #shoplocal #diamonds #diamondring
Dreaming of Fall 🍁
This luxe ring is made in 18k yellow gold and features 1.29 carats total weight in fancy colored diamonds.
611 W. Dickson Street in Fayetteville
Open 10am-6pm
For pricing and inquiries, Call 479-521-2000
Style # DLFR1543
#GiveUnderwoods #shoplocal #diamonds #diamondring
Rainbow Sapphires 💕
Why choose one color when you can have them all? Rainbow sapphires are a beautiful celebration of natures palette, showcasing captivating shades from soft pinks and yellows to vibrant greens and blues. Each stone is beautifully unique, making every piece feel like your own little slice of the rainbow.
🌈💎
611 W. Dickson Street, Fayetteville
10am-6pm
#GiveUnderwoods #September #rainbowsapphire
Rainbow Sapphires 💕
Why choose one color when you can have them all? Rainbow sapphires are a beautiful celebration of natures palette, showcasing captivating shades from soft pinks and yellows to vibrant greens and blues. Each stone is beautifully unique, making every piece feel like your own little slice of the rainbow.
🌈💎
611 W. Dickson Street, Fayetteville
10am-6pm
#GiveUnderwoods #September #rainbowsapphire
September begins with a reveal as timeless as the gemstone itself. 🦋
Known as the birthstone of September, sapphires have been treasured for centuries as symbols of wisdom, loyalty, and love. This custom design captures all of that beauty in one unforgettable ring.
A new month. A stunning sapphire. A piece made just for her. ✨
#GiveUnderwoods #september #sapphire #ringreveal #luxuryjewelry
September begins with a reveal as timeless as the gemstone itself. 🦋
Known as the birthstone of September, sapphires have been treasured for centuries as symbols of wisdom, loyalty, and love. This custom design captures all of that beauty in one unforgettable ring.
A new month. A stunning sapphire. A piece made just for her. ✨
#GiveUnderwoods #september #sapphire #ringreveal #luxuryjewelry
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
White Gold VS Platinum
COLORThe natural color of gold is yellow. Yellow gold is alloyed with different "white colored" metals and then finished with rhodium for a bright white finish. Platinum is a pure, dense, natural white metal.You cannot tell a visual difference on new white gold and...
Diamond Cert’s and What You Need to Know
WHat is a diamond cert?A diamond certificate is a report from an independent laboratory that inspects elements of diamonds such as cut, color, clarity and carat weight. The diamond buyer or seller never issues the report to consumers. See the diamond in person...
Top 5 Mother’s Day Gifts
sterling silverHere at Underwoods, we have incredible pieces that Mom will adore! Our "love knot" collection represents an entwined bond that lasts a lifetime along with our infinity necklace symbolizing a Mothers love that lasts for eternity. pearlsOne symbolism for...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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