Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Happy wife, happy life in action✨
Share with your better half so they know how to wifey you right!
#GiftUnderwoods
Happy wife, happy life in action✨
Share with your better half so they know how to wifey you right!
#GiftUnderwoods
DIAMOND GIVEAWAY* FOR THE GALS💕✨
How to enter:
✨Like & save this post
✨Follow @underwoodsfinejewelers
✨Tag a friend (each tag counts as an extra entry)
✨Share this post to stories & *tag* us for 5 bonus entries
Be sure to turn on post notifications so you don’t miss the next #giftunderwoodsgiveaway 💕
Giveaway closes February 15, and the winner will be announced on February 16. Good luck & happy tagging!
*Open to U.S. residents only, 18+. No purchase necessary to enter. This giveaway is not sponsored, endorsed, or administered by, or associated with Instagram.
DIAMOND GIVEAWAY* FOR THE GALS💕✨
How to enter:
✨Like & save this post
✨Follow @underwoodsfinejewelers
✨Tag a friend (each tag counts as an extra entry)
✨Share this post to stories & *tag* us for 5 bonus entries
Be sure to turn on post notifications so you don’t miss the next #giftunderwoodsgiveaway 💕
Giveaway closes February 15, and the winner will be announced on February 16. Good luck & happy tagging!
*Open to U.S. residents only, 18+. No purchase necessary to enter. This giveaway is not sponsored, endorsed, or administered by, or associated with Instagram.
Gifts that last more than a lifetime🌈
Check out our unconventional Valentine’s Day Gift Guide, all about giving the gift of color - linked in our stories.
#GiftUnderwoods
Gifts that last more than a lifetime🌈
Check out our unconventional Valentine’s Day Gift Guide, all about giving the gift of color - linked in our stories.
#GiftUnderwoods
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
White Gold VS Platinum
COLORThe natural color of gold is yellow. Yellow gold is alloyed with different "white colored" metals and then finished with rhodium for a bright white finish. Platinum is a pure, dense, natural white metal.You cannot tell a visual difference on new white gold and...
Diamond Cert’s and What You Need to Know
WHat is a diamond cert?A diamond certificate is a report from an independent laboratory that inspects elements of diamonds such as cut, color, clarity and carat weight. The diamond buyer or seller never issues the report to consumers. See the diamond in person...
Top 5 Mother’s Day Gifts
sterling silverHere at Underwoods, we have incredible pieces that Mom will adore! Our "love knot" collection represents an entwined bond that lasts a lifetime along with our infinity necklace symbolizing a Mothers love that lasts for eternity. pearlsOne symbolism for...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!














