WHat is a diamond cert?

A diamond certificate is a report from an independent laboratory that inspects elements of diamonds such as cut, color, clarity and carat weight. The diamond buyer or seller never issues the report to consumers. 


See the diamond in person before you buy

 Don’t fall victim of having the impression that a certification from an independent laboratory is all you need to know about a diamond before you purchase it. The reports will never be able to convey the actual beauty or desirability of the diamond which falls in line with the way the diamond is cut and how much light return is being dispersed. It’s like reading the stats on a car and buying it without seeing it.   


Be careful with online diamonds

One of the biggest concerns with buying a diamond based on the certification reports alone arises from Internet sellers. The concern comes from some internet sellers using fake or altered diamond certifications and false photos. Even if the certification is from a legitimate website, you should never purchase a diamond without seeing it in person. A diamond is an important purchase and should be carefully selected with the help of a diamond expert.


What you deserve

Underwoods has a 64 year history in Fayetteville, Arkansas and known for diamond beauty and quality. With the first Certified Gem Lab in the state of Arkansas, our diamonds are graded by our expert Certified Gemologist Appraisers with only the top 2% of diamonds excepted into our store. Each diamond is checked and rechecked to only sell you the absolute best with a full certified appraisal. You will leave Underwoods knowing exactly what you are purchasing with a shopping experience like  no other.



Blogs for days

Go Back to School with Custom Razorbacks!

Go Back to School with Custom Razorbacks!

Underwoods Fine Jewelers  Go Hogs!  It's That time of year again, fayetteville! It’s that time of year when streets are flooded with people, busy again with all the students returning for school. Thankfully, with the return of the students also comes a wave of...

White Gold VS Platinum

White Gold VS Platinum

COLORThe natural color of gold is yellow. Yellow gold is alloyed with different "white colored" metals and then finished with rhodium for a bright white finish. Platinum is a pure, dense, natural white metal.You cannot tell a visual difference on new white gold and...

Top 5 Mother’s Day Gifts

Top 5 Mother’s Day Gifts

sterling silverHere at Underwoods, we have incredible pieces that Mom will adore! Our "love knot" collection represents an entwined bond that lasts a lifetime along with our infinity necklace symbolizing a Mothers love that lasts for eternity.  pearlsOne symbolism for...

Underwoods Fine Jewelers

611 W. Dickson Street
Fayetteville, AR 72701


Monday-Friday 10am-6pm
Saturday 10am-5pm
Sunday Closed