Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Explore More Fine Jewelry
Engagement Rings
Bracelets
Necklaces
Earrings
Bands
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
✨Diamonds VS Gemstones✨
Which fashion rings are you wearing? 💎🌈
Comment Below Diamonds OR Gemstones!
611 W. Dickson Street, Fayetteville
Open 10am-6pm
479-521-2000
✨Diamonds VS Gemstones✨
Which fashion rings are you wearing? 💎🌈
Comment Below Diamonds OR Gemstones!
611 W. Dickson Street, Fayetteville
Open 10am-6pm
479-521-2000
🧡The perfect way to kickstart Fall
Did you know fewer than 1 in 1,000 natural yellow-to-orange diamonds studied displayed a pure orange hue? A truly rare diamond with fiery, unforgettable beauty! 💎
611 W. Dickson Street, Fayetteville
479-521-2000
Open 10am-6pm
#giveunderwoods #onlynaturaldiamonds #orangediamonds #customjewelry
🧡The perfect way to kickstart Fall
Did you know fewer than 1 in 1,000 natural yellow-to-orange diamonds studied displayed a pure orange hue? A truly rare diamond with fiery, unforgettable beauty! 💎
611 W. Dickson Street, Fayetteville
479-521-2000
Open 10am-6pm
#giveunderwoods #onlynaturaldiamonds #orangediamonds #customjewelry
Happy October! We can officially start talking Opals!
✨Three opals. Three completely different personalities.✨
Think all opals look alike? Think again!
🤎Boulder Opal- nature‘s original one of a kind. These beauties form with their natural iron stone post rock still attached, creating a gorgeous contrast between earthy Stone and flashes of color. No two stones are exactly alike!
🖤Black Opal-the rare beauty of the Opal world. these opals are considered the most valuable opal variety when exceptional quality, color and pattern come together. Dark, dramatic, and completely mesmerizing.
🤍White Opal- classic, dreamy and luminous. With a light body tone and flashes of rainbow colored, dancing across the surface, white opal has that soft, ethereal glow we all love.
Which one would you choose?
Boulder 🤎, Black 🖤, or White 🤍?
#giveunderwoods #Octoberbirthstone #opal
Happy October! We can officially start talking Opals!
✨Three opals. Three completely different personalities.✨
Think all opals look alike? Think again!
🤎Boulder Opal- nature‘s original one of a kind. These beauties form with their natural iron stone post rock still attached, creating a gorgeous contrast between earthy Stone and flashes of color. No two stones are exactly alike!
🖤Black Opal-the rare beauty of the Opal world. these opals are considered the most valuable opal variety when exceptional quality, color and pattern come together. Dark, dramatic, and completely mesmerizing.
🤍White Opal- classic, dreamy and luminous. With a light body tone and flashes of rainbow colored, dancing across the surface, white opal has that soft, ethereal glow we all love.
Which one would you choose?
Boulder 🤎, Black 🖤, or White 🤍?
#giveunderwoods #Octoberbirthstone #opal
Vintage at its most luxurious ✨
611 W. Dickson Street, Fayetteville
479.521.2000
Open 10am-6pm
#giveunderwoods #shoplocal #vintagerings
Vintage at its most luxurious ✨
611 W. Dickson Street, Fayetteville
479.521.2000
Open 10am-6pm
#giveunderwoods #shoplocal #vintagerings
Pink, pretty and perfectly unexpected. 💍💕
Pink sapphires bring a romantic pop of color to the classic engagement ring- and they’re more than just beautiful. Sapphires are a durable choice for everyday wear, making this gemstone a gorgeous alternative to the traditional diamond.
611 W. Dickson Street
Open 10am-6pm
479.521.2000
#giveunderwoods #pinksapphire #sapphireengagementring #onlynaturalgemstones
Pink, pretty and perfectly unexpected. 💍💕
Pink sapphires bring a romantic pop of color to the classic engagement ring- and they’re more than just beautiful. Sapphires are a durable choice for everyday wear, making this gemstone a gorgeous alternative to the traditional diamond.
611 W. Dickson Street
Open 10am-6pm
479.521.2000
#giveunderwoods #pinksapphire #sapphireengagementring #onlynaturalgemstones
New Stacks! ✨
There’s something special about diamond wedding and anniversary bands- and even more special knowing that each piece is timeless, natural, and made to be treasured for generations.
611 W. Dickson Street, Fayetteville
479-521-2000
Open 10am-6pm
#giveunderwoods #diamond #ovaldiamond #onlynaturaldiamonds
New Stacks! ✨
There’s something special about diamond wedding and anniversary bands- and even more special knowing that each piece is timeless, natural, and made to be treasured for generations.
611 W. Dickson Street, Fayetteville
479-521-2000
Open 10am-6pm
#giveunderwoods #diamond #ovaldiamond #onlynaturaldiamonds
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
White Gold VS Platinum
COLORThe natural color of gold is yellow. Yellow gold is alloyed with different "white colored" metals and then finished with rhodium for a bright white finish. Platinum is a pure, dense, natural white metal.You cannot tell a visual difference on new white gold and...
Diamond Cert’s and What You Need to Know
WHat is a diamond cert?A diamond certificate is a report from an independent laboratory that inspects elements of diamonds such as cut, color, clarity and carat weight. The diamond buyer or seller never issues the report to consumers. See the diamond in person...
Top 5 Mother’s Day Gifts
sterling silverHere at Underwoods, we have incredible pieces that Mom will adore! Our "love knot" collection represents an entwined bond that lasts a lifetime along with our infinity necklace symbolizing a Mothers love that lasts for eternity. pearlsOne symbolism for...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!