Iconic & Inspired

Our name speaks to a tradition of expertise and passion for innovative design.

The Art of True Love

Beautifully Designed. Superbly Crafted. Unmistakably Underwoods.

A History of Excellence

The premier jeweler of Northwest Arkansas since 1957.

Sapphire

 

 

 

 

Our featured gemstone for September

Razorback jewelry

 

 

 

Show your Arkansas spirit!

Trending Now

 

 

 

 

STACKABLE RINGS

Custom Jewelry

 

 

 

 

Hand-crafted and custom designed.

The Art of true love

Our diamonds are precision cut for maximum beauty and brilliance. This exceptional cutting allows our diamonds to express their natural sparkle and scintillation. Comprised of the top 2% of diamonds worldwide, the Underwood Diamond is as rare and beautiful as your love.

Our Custom Shop

Distinguished by our state, national, and international award-winning designs, Underwoods is unique in our intimate approach to creating one-of-a-kind jewelry, using only the best precious metals, colored stones, and the top 2% of diamonds worldwide.

Our name speaks to a tradition of expertise and passion for innovative design.

Learn More About Underwoods

Want to see how Underwoods has become one of the top jewelers in the country? We’d love to show you.

From Our Blog

Sharing our passion for jewelry, gemstones, and precious metals

Hello August

Hello August Here at Underwoods, we love the month of August! Not only is it Summertime, but it’s also the month to bask in the glory of the gemstones Peridot and Spinel! Peridot has been an official birthstone for August since 1912 but Spinel was just recently added...

10 Helpful Tips on Engagement Ring Shopping

1) Figure out which shape you like best It’s important to go inside an actual jewelry store to try on rings. What may look great on a model’s hand that you’ve seen on Pinterest, may not always look the same on your hand in person! Trying on different shapes will be...

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