COLOR
wHITE GOLD
The natural color of gold is yellow. Yellow gold is alloyed with different “white colored” metals and then finished with rhodium for a bright white finish.
Platinum
Platinum is a pure, dense, natural white metal.
Visual comparison
You cannot tell a visual difference on new white gold and platinum jewelry. They will look the same. However, you will notice overtime that the rhodium wears off of white gold, leaving you with a yellowish-white color. Platinum will always look white.
durability
There is only a slight difference in durability between white gold and platinum. White gold is more durable than yellow gold, but not as durable as platinum. Platinum is extremely durable and more malleable, meaning it will be more likely to bend than break.
longevity
Think of your prongs like treads on a tire. Over time your tires will go bald. When your prongs are bald, you need to have them retipped (adding gold to secure your diamonds). With white gold, you want to get them retipped about every 6-10 years, platinum will be 10-15 years. Platinum trumps white gold in wear and tear.
PRICE
PLATINUM will always retail at a higher price than WHITE GOLD.
Latest From Our Blog
What’s Trending in Bridal
SAY YES IN STYLEVintage Vibes to Modern Magic: Our brides can’t resist these current ring stylesWhether traditional or modern, simple or elaborate, engagement rings carry deep meaning and emotional significance far beyond the sparkle. Engagement rings symbolize an...
Pix vs Crypto: Which Payments Work Better for Brazilian Casino Players
Brazil has one of the most dynamic digital payment ecosystems in the world. On one side stands Pix, the instant payment system that reshaped how Brazilians move money day to day. On the other side is cryptocurrency, a borderless alternative that has quietly carved out...
Happy Holidays From Underwoods
Underwoods Fine JewelersHoliday gift guideCelebrate the magic of the season by wrapping up a piece that brings light, joy, and a touch of festive shimmer.UNDERWOODS FINE JEWELERSMAKE THEIR SEASON SHINE BRIGHTERAs the year comes to a close and the spirit of giving...
Custom Design Process
Once you have booked a custom design appointment, we will match you with the appropriate sales associate, depending on the nature of your request. Our team includes Certified Gemologist Appraisers, Graduate Gemologists, CAD & Jewelry Designers, Diamond...
Come VISIT US!
monday-friday
10AM – 6PM
SATURDAY
10AM – 5PM
SUNDAY
CLOSED
Contact
Phone
(479) 521-2000
info@underwoods.com
Address
611 W. Dickson Street
Fayetteville, AR 72701