Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Collecting pieces with character-organic and one of a kind. Come see our custom hand forged collection today!
Consider this your sign to start getting ready for fall!
#giveunderwoods #shoplocal #madeinarkansas #customjewelry
611 W. Dickson Street in Fayetteville
479.521.2000
Collecting pieces with character-organic and one of a kind. Come see our custom hand forged collection today!
Consider this your sign to start getting ready for fall!
#giveunderwoods #shoplocal #madeinarkansas #customjewelry
611 W. Dickson Street in Fayetteville
479.521.2000
Gear up for Razorback season! Come see what new custom pieces we have in store for you! 🐗🏈📣
#GoHogsGo #arkansas #madeinarkansas #customjewelry #GiveUnderwoods
611 W. Dickson Street In Fayetteville
479.521.2000
Open 10am-5pm Saturdays
Gear up for Razorback season! Come see what new custom pieces we have in store for you! 🐗🏈📣
#GoHogsGo #arkansas #madeinarkansas #customjewelry #GiveUnderwoods
611 W. Dickson Street In Fayetteville
479.521.2000
Open 10am-5pm Saturdays
✨ Partial Bezel ✨ Full Bezel ✨ Button Back
Which one would you choose? Comment Below! 💎
611 W. Dickson Street in Fayetteville
Call Now for Inquiries and Appointments.
Open 10am-6pm
✨ Partial Bezel ✨ Full Bezel ✨ Button Back
Which one would you choose? Comment Below! 💎
611 W. Dickson Street in Fayetteville
Call Now for Inquiries and Appointments.
Open 10am-6pm
✨ A little gold, a lot of sparkle. ✨
Diamond bracelets are the kind of luxury that never goes out of style - beautiful worn alone, even better stacked. 💎✨
611 W. Dickson Street, Fayetteville
For Inquiries and Pricing, Call 479.521.2000
#diamonds #diamondbracelets #GiveUnderwoods
✨ A little gold, a lot of sparkle. ✨
Diamond bracelets are the kind of luxury that never goes out of style - beautiful worn alone, even better stacked. 💎✨
611 W. Dickson Street, Fayetteville
For Inquiries and Pricing, Call 479.521.2000
#diamonds #diamondbracelets #GiveUnderwoods
✨August✨ The month for Peridot and Spinel!
Fun Facts! Peridot is one of the oldest gemstones known to have been used in jewelry, dating back thousands of years. For centuries, Spinel was mistaken for rubies in the Crown Jewels. The Black Prince’s Ruby and the Timur Ruby are actually red Spinels!
Come see our incredible collection today!
611 W. Dickson Street, Fayetteville
479.521.2000
Open 10am-6pm
#august #birthstone #peridot #spinel #naturalgemstone
✨August✨ The month for Peridot and Spinel!
Fun Facts! Peridot is one of the oldest gemstones known to have been used in jewelry, dating back thousands of years. For centuries, Spinel was mistaken for rubies in the Crown Jewels. The Black Prince’s Ruby and the Timur Ruby are actually red Spinels!
Come see our incredible collection today!
611 W. Dickson Street, Fayetteville
479.521.2000
Open 10am-6pm
#august #birthstone #peridot #spinel #naturalgemstone
This one-of-a-kind, 1920’s Art Deco bracelet is all about the details—from its architectural diamond pattern to the marquise-shaped centerpiece framed in emeralds. Nearly a century later, this era of jewelry design still feels unbelievably glamorous.
Come see this one in person—you have to experience the sparkle for yourself. 💎
Open 10am-6pm
This one-of-a-kind, 1920’s Art Deco bracelet is all about the details—from its architectural diamond pattern to the marquise-shaped centerpiece framed in emeralds. Nearly a century later, this era of jewelry design still feels unbelievably glamorous.
Come see this one in person—you have to experience the sparkle for yourself. 💎
Open 10am-6pm
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Take Me Down to Emerald City
Emerald GreenMay's Birthstone & The Gemstone for the 20th & 35th AnniversaryHistory & Symbolism Derived from the Sanskrit word "marakata" meaning "the green of growing things." Philosophers have believed that the Emerald represents fertility and rebirth...
Benefits of Buying Natural Diamonds
BENEFITS OF BUYING NATURAL DIAMONDSLet's explore Mother Nature's greatest gift, the natural diamond! Our goal is to give you an accurate picture of how beneficial purchasing a natural diamond is to you and the Earth. Known as the most popular stone used in engagement...
All About Aquamarine
March’s Birthstone & The Gemstone for the 19th AnniversaryHistory Commonly given as wedding day gifts, brides have worn Aquamarines as their "something blue" for ages. The stone was often admired by Hebrews and Egyptians, who believed it was a symbol of eternal...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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