Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Life is good💐
Send this to someone that needs a reminder to buy flowers or simply stop & smell the roses!
Life is good💐
Send this to someone that needs a reminder to buy flowers or simply stop & smell the roses!
Let’s talk Rainbow Moonstone with Troy🌈
What should we design with this incredible 12ct?
#UnderwoodsLooseColor
Let’s talk Rainbow Moonstone with Troy🌈
What should we design with this incredible 12ct?
#UnderwoodsLooseColor
Same diamond, new design✨
One of the best things about our #UnderwoodsHeirloomRevival process is the opportunity to recut your diamond for minimal carat weight loss, enhanced sparkle & value for a completely updated look!
Book an appointment or DM us to learn more💎
Same diamond, new design✨
One of the best things about our #UnderwoodsHeirloomRevival process is the opportunity to recut your diamond for minimal carat weight loss, enhanced sparkle & value for a completely updated look!
Book an appointment or DM us to learn more💎
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Take Me Down to Emerald City
Emerald GreenMay's Birthstone & The Gemstone for the 20th & 35th AnniversaryHistory & Symbolism Derived from the Sanskrit word "marakata" meaning "the green of growing things." Philosophers have believed that the Emerald represents fertility and rebirth...
Benefits of Buying Natural Diamonds
BENEFITS OF BUYING NATURAL DIAMONDSLet's explore Mother Nature's greatest gift, the natural diamond! Our goal is to give you an accurate picture of how beneficial purchasing a natural diamond is to you and the Earth. Known as the most popular stone used in engagement...
All About Aquamarine
March’s Birthstone & The Gemstone for the 19th AnniversaryHistory Commonly given as wedding day gifts, brides have worn Aquamarines as their "something blue" for ages. The stone was often admired by Hebrews and Egyptians, who believed it was a symbol of eternal...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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