DESIGN YOUR DREAM

MARCH BIRTHSTONE

CRAZY ABOUT CUSTOM COLOR

Bridal

Bridal

CRAZY ABOUT

CUSTOM COLOR

MARCH BIRTHSTONE

DESIGN YOUR DREAM

Celebrating Life’s Special Moments since 1957

a legacy of Love.

 

Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

VIEW COLLECTION


Custom Designs

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

LEARN MORE


Awards & Honors

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

VISIT PAGE


Elevated Experience

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

LEARN MORE


Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

CUSTOM DESIGNS

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

AWARDS & HONORS

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

ELEVATED EXPERIENCE

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

Explore More Fine Jewelry

Photo of several engagement rings.

Engagement Rings

Bracelets

Photo of a woman wearing several necklaces with a yellow shirt.

Necklaces

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Earrings

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Bands

Shop @underwoodsfinejewelers

We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.

Illusion, classic, or bezel set?✨

Illusion, classic, or bezel set?✨ ...

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Options available at every price point✨

#GiftUnderwoods

Options available at every price point✨

#GiftUnderwoods
...

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Just the right amount of drama✨

The warmth of antique cut diamonds feels familiar. 

Meanwhile the old world cutting reminds us that these precious stones are handled with care and hand cut by artisans dedicated to their craft.

All while reassuring us of how precious and rare each diamond is. 

Imprinted with at least 250 million years of history. 

One-of-a-kind and cut to perfection in their own unique way. 

#UnderwoodDiamond
#UnderwoodsCustom

Just the right amount of drama✨

The warmth of antique cut diamonds feels familiar.

Meanwhile the old world cutting reminds us that these precious stones are handled with care and hand cut by artisans dedicated to their craft.

All while reassuring us of how precious and rare each diamond is.

Imprinted with at least 250 million years of history.

One-of-a-kind and cut to perfection in their own unique way.

#UnderwoodDiamond
#UnderwoodsCustom
...

28 4
Hopelessly devoted is right❣️

#UnderwoodDiamond #UnderwoodsCustom

Hopelessly devoted is right❣️

#UnderwoodDiamond #UnderwoodsCustom
...

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Choose your fighter👊🏽✨

Choose your fighter👊🏽✨ ...

11 1
Knee deep in 36 cts of new diamonds✨

#UnderwoodDiamond #UnderwoodsCustom
Keywords: natural, diamonds, gemstone, jeweler, gemologist, gemology

Knee deep in 36 cts of new diamonds✨

#UnderwoodDiamond #UnderwoodsCustom
Keywords: natural, diamonds, gemstone, jeweler, gemologist, gemology
...

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Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Come Visit Us

611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us

611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM

Testimonials

What’s New

From Our Blog

Brilliancy

Brilliancy

Many people think that diamonds with larger diameters look bigger. It seems like this would make since because the diamond has a larger surface area. However, this is not the case. Brilliancy, or brightness, is what makes one diamond look larger than another. The laws...

Who Can Sell Diamonds?

Who Can Sell Diamonds?

Jewelers do not have to be licensed by the FTC in order to sell diamonds, or have any license at all for that matter. Anyone can sell diamonds if they want to. So, why wouldn’t you just buy a diamond from one of those people? Many of these sellers don’t know any more...

Contact Info

611 West Dickson St.
479.521.2000
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

Follow Us

Join the Family

Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!

Contact Info

611 West Dickson St.
479.521.2000
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

Follow Us

Join the Family

Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!

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