Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Just the right amount of drama✨
The warmth of antique cut diamonds feels familiar.
Meanwhile the old world cutting reminds us that these precious stones are handled with care and hand cut by artisans dedicated to their craft.
All while reassuring us of how precious and rare each diamond is.
Imprinted with at least 250 million years of history.
One-of-a-kind and cut to perfection in their own unique way.
#UnderwoodDiamond
#UnderwoodsCustom
Just the right amount of drama✨
The warmth of antique cut diamonds feels familiar.
Meanwhile the old world cutting reminds us that these precious stones are handled with care and hand cut by artisans dedicated to their craft.
All while reassuring us of how precious and rare each diamond is.
Imprinted with at least 250 million years of history.
One-of-a-kind and cut to perfection in their own unique way.
#UnderwoodDiamond
#UnderwoodsCustom
Knee deep in 36 cts of new diamonds✨
#UnderwoodDiamond #UnderwoodsCustom
Keywords: natural, diamonds, gemstone, jeweler, gemologist, gemology
Knee deep in 36 cts of new diamonds✨
#UnderwoodDiamond #UnderwoodsCustom
Keywords: natural, diamonds, gemstone, jeweler, gemologist, gemology
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Brilliancy
Many people think that diamonds with larger diameters look bigger. It seems like this would make since because the diamond has a larger surface area. However, this is not the case. Brilliancy, or brightness, is what makes one diamond look larger than another. The laws...
Who Can Sell Diamonds?
Jewelers do not have to be licensed by the FTC in order to sell diamonds, or have any license at all for that matter. Anyone can sell diamonds if they want to. So, why wouldn’t you just buy a diamond from one of those people? Many of these sellers don’t know any more...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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