Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE

Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
The longer the chain the more ways to wear !!!!
FT. Traditional paper clip chain + “Gemmied” multi gem necklace
#multifunctional #functionaljewelry

The longer the chain the more ways to wear !!!!
FT. Traditional paper clip chain + “Gemmied” multi gem necklace
#multifunctional #functionaljewelry
24k chain worn 3+ ways, iconic✨
The newest addition to our 24k Collection | 36” of carved sapphires, rubies, and emeralds = 178.40 CTs set in 24k yellow gold.
This necklace is particularly special because of the way each stone is “gemmied”, meaning they can be seen from every direction, even when the chain naturally rotates!
#underwoodcolor #functionalfinejewelry

24k chain worn 3+ ways, iconic✨
The newest addition to our 24k Collection | 36” of carved sapphires, rubies, and emeralds = 178.40 CTs set in 24k yellow gold.
This necklace is particularly special because of the way each stone is “gemmied”, meaning they can be seen from every direction, even when the chain naturally rotates!
#underwoodcolor #functionalfinejewelry
What shapes/ sizes/ styles do you want to see more of?
#Underwooddiamond #lifetimeguaranteeofinvestment

What shapes/ sizes/ styles do you want to see more of?
#Underwooddiamond #lifetimeguaranteeofinvestment
August 🤝🏽 wearing all of your jewelry. Bonus points for peridot!! #Augustbirthstone #Underwoodscolor

August 🤝🏽 wearing all of your jewelry. Bonus points for peridot!! #Augustbirthstone #Underwoodscolor

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Fall Fashion 2024
Step into the season with our exclusive collection of fall-inspired jewelry, designed to keep you stylish and warm. As the leaves begin to change and the air turns crisp, it’s time to refresh your jewelry collection with the latest trends. This season, the spotlight...
Hello August
Hello August Here at Underwoods, we love the month of August! Not only is it Summertime, but it’s also the month to bask in the glory of the gemstones Peridot and Spinel! Peridot has been an official birthstone for August since 1912 but Spinel was just recently added...
Holiday Gift Guide 2023
Underwood Holiday Gift Guide 2023 Stocking Stuffers (gifts under $200) This year, treat your loved one with a simple stocking stuffer gift. We recommend our newest sterling silver fashion, pearls and magnetic beaded bracelets. Under the...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!