Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Southern Chic✨
Think heirloom pearls, brilliant diamonds, warm gold, and jewelry that feels as effortless as a Southern afternoon. Timeless pieces with just the right amount of sparkle – and a whole lot of charm.
611 W. Dickson St., Fayetteville
Open 10 AM to 5 PM on Saturday
479–521–2000
#giveunderwoods #luxuryjewelry #southerngirl
Southern Chic✨
Think heirloom pearls, brilliant diamonds, warm gold, and jewelry that feels as effortless as a Southern afternoon. Timeless pieces with just the right amount of sparkle – and a whole lot of charm.
611 W. Dickson St., Fayetteville
Open 10 AM to 5 PM on Saturday
479–521–2000
#giveunderwoods #luxuryjewelry #southerngirl
Artistry at its best 💎✨
611 W. Dickson Street, Fayetteville
Open 10am-6pm
479-521-2000
#giveunderwoods #shopcal #diamondsareagirlsbestfriend
Artistry at its best 💎✨
611 W. Dickson Street, Fayetteville
Open 10am-6pm
479-521-2000
#giveunderwoods #shopcal #diamondsareagirlsbestfriend
Dreaming of Fall 🍁
This luxe ring is made in 18k yellow gold and features 1.29 carats total weight in fancy colored diamonds.
611 W. Dickson Street in Fayetteville
Open 10am-6pm
For pricing and inquiries, Call 479-521-2000
Style # DLFR1543
#GiveUnderwoods #shoplocal #diamonds #diamondring
Dreaming of Fall 🍁
This luxe ring is made in 18k yellow gold and features 1.29 carats total weight in fancy colored diamonds.
611 W. Dickson Street in Fayetteville
Open 10am-6pm
For pricing and inquiries, Call 479-521-2000
Style # DLFR1543
#GiveUnderwoods #shoplocal #diamonds #diamondring
Rainbow Sapphires 💕
Why choose one color when you can have them all? Rainbow sapphires are a beautiful celebration of natures palette, showcasing captivating shades from soft pinks and yellows to vibrant greens and blues. Each stone is beautifully unique, making every piece feel like your own little slice of the rainbow.
🌈💎
611 W. Dickson Street, Fayetteville
10am-6pm
#GiveUnderwoods #September #rainbowsapphire
Rainbow Sapphires 💕
Why choose one color when you can have them all? Rainbow sapphires are a beautiful celebration of natures palette, showcasing captivating shades from soft pinks and yellows to vibrant greens and blues. Each stone is beautifully unique, making every piece feel like your own little slice of the rainbow.
🌈💎
611 W. Dickson Street, Fayetteville
10am-6pm
#GiveUnderwoods #September #rainbowsapphire
September begins with a reveal as timeless as the gemstone itself. 🦋
Known as the birthstone of September, sapphires have been treasured for centuries as symbols of wisdom, loyalty, and love. This custom design captures all of that beauty in one unforgettable ring.
A new month. A stunning sapphire. A piece made just for her. ✨
#GiveUnderwoods #september #sapphire #ringreveal #luxuryjewelry
September begins with a reveal as timeless as the gemstone itself. 🦋
Known as the birthstone of September, sapphires have been treasured for centuries as symbols of wisdom, loyalty, and love. This custom design captures all of that beauty in one unforgettable ring.
A new month. A stunning sapphire. A piece made just for her. ✨
#GiveUnderwoods #september #sapphire #ringreveal #luxuryjewelry
Chevron, but make it sparkle. ✨
A graceful sweep of diamonds creates a sleek chevron silhouette that catches the light from every angle. Elegant enough to wear every day, yet striking enough to make a statement. This diamond necklace is the perfect balance of modern sophistication and timeless sparkle. 💎
611 W. Dickson Street, Fayetteville
For pricing, Call 479-521-2000
Open 10am-6pm
#GiveUnderwoods #luxuryjewelry #luxuryfashion #chevron #diamondjewelry
Chevron, but make it sparkle. ✨
A graceful sweep of diamonds creates a sleek chevron silhouette that catches the light from every angle. Elegant enough to wear every day, yet striking enough to make a statement. This diamond necklace is the perfect balance of modern sophistication and timeless sparkle. 💎
611 W. Dickson Street, Fayetteville
For pricing, Call 479-521-2000
Open 10am-6pm
#GiveUnderwoods #luxuryjewelry #luxuryfashion #chevron #diamondjewelry
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Dad’s Gift Guide
DAD’S GIFT GUIDE Skip the socks and grill sets this Father's Day—give him something that lasts and can be passed on for generations. Jewelry is not just for women; here at Underwoods, we have various men’s items that would make perfect gifts this June 21st. What...
History of a Diamond
Did you know that a diamond is the oldest object you will ever hold? For those lucky enough to be born in April, your birthstone is one of the most miraculous gemstones. The diamond is known for its brilliance, sparkle, fire, and some argue most importantly its...
Treasure Hunting in Tucson
AGTA Tuscon Gem ShowTreasure HuntingWhat is a gem or "trade" show?You may be wondering what is a gem show and what is the benefit of buying from a jeweler that shops via these gem shows. These "trade" shows bring together everyone in the trade and offers the widest...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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