Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
No tricks, only treats🍸
Meet the cocktail rings that channel every shade of the supernatural: vibrant greens, deep magentas, ghostly blues… all in one stone. Did you know the stone is Tourmaline, one of October’s birthstones, and comes in so many colors that its name means “stone of mixed colours”. 
#UnderwoodsColor
#Tourmaline
#CocktailRing
#OctoberBirthstone
No tricks, only treats🍸
Meet the cocktail rings that channel every shade of the supernatural: vibrant greens, deep magentas, ghostly blues… all in one stone. Did you know the stone is Tourmaline, one of October’s birthstones, and comes in so many colors that its name means “stone of mixed colours”. 
#UnderwoodsColor
#Tourmaline
#CocktailRing
#OctoberBirthstone
Classic with a twist🤞🏽
New #UnderwoodCustom #UnderwoodDiamond #customfinejewelry #inhousejewelers
Classic with a twist🤞🏽
New #UnderwoodCustom #UnderwoodDiamond #customfinejewelry #inhousejewelers
Live Auction sneak peak 👀🌹
This incredible 5.07 CT Gypsy Rose Garnet + $3,000 Underwoods gift card is headed to The Uptown Hoedown benefiting @savinggracenwa Nov 6th. Tickets still available!
Support their mission of going above and beyond tim empowering young girls to break the cycle of generational poverty & become independent.❤️
#SavingGraceNWA #UnderwoodsOutreach
Live Auction sneak peak 👀🌹
This incredible 5.07 CT Gypsy Rose Garnet + $3,000 Underwoods gift card is headed to The Uptown Hoedown benefiting @savinggracenwa Nov 6th. Tickets still available!
Support their mission of going above and beyond tim empowering young girls to break the cycle of generational poverty & become independent.❤️
#SavingGraceNWA #UnderwoodsOutreach
One of the coolest customs we’ve done🌈🌑
Faceted rainbow moonstone is newer material to the market and we couldn’t wait to get our hands on some. This ring has sold, but we have more pieces set and loose in-store now!
#UnderwoodsColor #RainbowMoonstone #UnderwoodsCustom
One of the coolest customs we’ve done🌈🌑
Faceted rainbow moonstone is newer material to the market and we couldn’t wait to get our hands on some. This ring has sold, but we have more pieces set and loose in-store now!
#UnderwoodsColor #RainbowMoonstone #UnderwoodsCustom
Under the Microscope🔬🌊
We found an incredible carbon crystal inclusion that resembles a fish among the facets, making it a one-of-a-kind wonder in the natural diamond world.
#Gemology #UnderwoodDiamond #UndertheMicroscope
Under the Microscope🔬🌊
We found an incredible carbon crystal inclusion that resembles a fish among the facets, making it a one-of-a-kind wonder in the natural diamond world.
#Gemology #UnderwoodDiamond #UndertheMicroscope
With diamond shaped side stones to match✨
Not to memtion the details on the shank is simply magnificent. The engraving & milgrain work is completely done by hand!
#UnderwoodCustom #UnderwoodsEngagement
With diamond shaped side stones to match✨
Not to memtion the details on the shank is simply magnificent. The engraving & milgrain work is completely done by hand!
#UnderwoodCustom #UnderwoodsEngagement
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Holiday Gift Guide 2024
Happy Holidays!Gift Guide 2024This festive season, luxury is set to dazzle brighter than ever. Whether it's for a loved one or a personal treat, the jewelry trends for Christmas 2024 are sure to make the holidays shimmer with excitement. Ethereal Pearl Classic yet...
Fall Fashion 2024
Step into the season with our exclusive collection of fall-inspired jewelry, designed to keep you stylish and warm. As the leaves begin to change and the air turns crisp, it’s time to refresh your jewelry collection with the latest trends. This season, the spotlight...
Hello August
Hello August Here at Underwoods, we love the month of August! Not only is it Summertime, but it’s also the month to bask in the glory of the gemstones Peridot and Spinel! Peridot has been an official birthstone for August since 1912 but Spinel was just recently added...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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