Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Explore More Fine Jewelry
Engagement Rings
Bracelets
Necklaces
Earrings
Bands
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
🧡The perfect way to kickstart Fall
Did you know fewer than 1 in 1,000 natural yellow-to-orange diamonds studied displayed a pure orange hue? A truly rare diamond with fiery, unforgettable beauty! 💎
611 W. Dickson Street, Fayetteville
479-521-2000
Open 10am-6pm
#giveunderwoods #onlynaturaldiamonds #orangediamonds #customjewelry
🧡The perfect way to kickstart Fall
Did you know fewer than 1 in 1,000 natural yellow-to-orange diamonds studied displayed a pure orange hue? A truly rare diamond with fiery, unforgettable beauty! 💎
611 W. Dickson Street, Fayetteville
479-521-2000
Open 10am-6pm
#giveunderwoods #onlynaturaldiamonds #orangediamonds #customjewelry
Happy October! We can officially start talking Opals!
✨Three opals. Three completely different personalities.✨
Think all opals look alike? Think again!
🤎Boulder Opal- nature‘s original one of a kind. These beauties form with their natural iron stone post rock still attached, creating a gorgeous contrast between earthy Stone and flashes of color. No two stones are exactly alike!
🖤Black Opal-the rare beauty of the Opal world. these opals are considered the most valuable opal variety when exceptional quality, color and pattern come together. Dark, dramatic, and completely mesmerizing.
🤍White Opal- classic, dreamy and luminous. With a light body tone and flashes of rainbow colored, dancing across the surface, white opal has that soft, ethereal glow we all love.
Which one would you choose?
Boulder 🤎, Black 🖤, or White 🤍?
#giveunderwoods #Octoberbirthstone #opal
Happy October! We can officially start talking Opals!
✨Three opals. Three completely different personalities.✨
Think all opals look alike? Think again!
🤎Boulder Opal- nature‘s original one of a kind. These beauties form with their natural iron stone post rock still attached, creating a gorgeous contrast between earthy Stone and flashes of color. No two stones are exactly alike!
🖤Black Opal-the rare beauty of the Opal world. these opals are considered the most valuable opal variety when exceptional quality, color and pattern come together. Dark, dramatic, and completely mesmerizing.
🤍White Opal- classic, dreamy and luminous. With a light body tone and flashes of rainbow colored, dancing across the surface, white opal has that soft, ethereal glow we all love.
Which one would you choose?
Boulder 🤎, Black 🖤, or White 🤍?
#giveunderwoods #Octoberbirthstone #opal
Vintage at its most luxurious ✨
611 W. Dickson Street, Fayetteville
479.521.2000
Open 10am-6pm
#giveunderwoods #shoplocal #vintagerings
Vintage at its most luxurious ✨
611 W. Dickson Street, Fayetteville
479.521.2000
Open 10am-6pm
#giveunderwoods #shoplocal #vintagerings
Pink, pretty and perfectly unexpected. 💍💕
Pink sapphires bring a romantic pop of color to the classic engagement ring- and they’re more than just beautiful. Sapphires are a durable choice for everyday wear, making this gemstone a gorgeous alternative to the traditional diamond.
611 W. Dickson Street
Open 10am-6pm
479.521.2000
#giveunderwoods #pinksapphire #sapphireengagementring #onlynaturalgemstones
Pink, pretty and perfectly unexpected. 💍💕
Pink sapphires bring a romantic pop of color to the classic engagement ring- and they’re more than just beautiful. Sapphires are a durable choice for everyday wear, making this gemstone a gorgeous alternative to the traditional diamond.
611 W. Dickson Street
Open 10am-6pm
479.521.2000
#giveunderwoods #pinksapphire #sapphireengagementring #onlynaturalgemstones
New Stacks! ✨
There’s something special about diamond wedding and anniversary bands- and even more special knowing that each piece is timeless, natural, and made to be treasured for generations.
611 W. Dickson Street, Fayetteville
479-521-2000
Open 10am-6pm
#giveunderwoods #diamond #ovaldiamond #onlynaturaldiamonds
New Stacks! ✨
There’s something special about diamond wedding and anniversary bands- and even more special knowing that each piece is timeless, natural, and made to be treasured for generations.
611 W. Dickson Street, Fayetteville
479-521-2000
Open 10am-6pm
#giveunderwoods #diamond #ovaldiamond #onlynaturaldiamonds
Please join us in congratulating Troy Underwood on being named the recipient of the American Gem Society Young Titleholder of the Year Award! 💎🏆
This award recognizes an emerging jewelry-industry professional for exceptional leadership, service, and contributions to the AGS Young Titleholders community, as well as their efforts to help advance and strengthen the next generation of the American Gem Society.
We couldn’t be more proud to see Troy Underwood receive this well-deserved recognition. His dedication to our industry, his leadership, and his commitment to excellence are truly something worth celebrating.
Congratulations on this incredible achievement! We are so proud to have you leading our team! 🥂
#americangemsociety #AGS #jewelryindustry #giveunderwoods
Please join us in congratulating Troy Underwood on being named the recipient of the American Gem Society Young Titleholder of the Year Award! 💎🏆
This award recognizes an emerging jewelry-industry professional for exceptional leadership, service, and contributions to the AGS Young Titleholders community, as well as their efforts to help advance and strengthen the next generation of the American Gem Society.
We couldn’t be more proud to see Troy Underwood receive this well-deserved recognition. His dedication to our industry, his leadership, and his commitment to excellence are truly something worth celebrating.
Congratulations on this incredible achievement! We are so proud to have you leading our team! 🥂
#americangemsociety #AGS #jewelryindustry #giveunderwoods
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Dad’s Gift Guide
DAD’S GIFT GUIDE Skip the socks and grill sets this Father's Day—give him something that lasts and can be passed on for generations. Jewelry is not just for women; here at Underwoods, we have various men’s items that would make perfect gifts this June 21st. What...
History of a Diamond
Did you know that a diamond is the oldest object you will ever hold? For those lucky enough to be born in April, your birthstone is one of the most miraculous gemstones. The diamond is known for its brilliance, sparkle, fire, and some argue most importantly its...
Treasure Hunting in Tucson
AGTA Tuscon Gem ShowTreasure HuntingWhat is a gem or "trade" show?You may be wondering what is a gem show and what is the benefit of buying from a jeweler that shops via these gem shows. These "trade" shows bring together everyone in the trade and offers the widest...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!