Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Just the right amount of drama✨
The warmth of antique cut diamonds feels familiar.
Meanwhile the old world cutting reminds us that these precious stones are handled with care and hand cut by artisans dedicated to their craft.
All while reassuring us of how precious and rare each diamond is.
Imprinted with at least 250 million years of history.
One-of-a-kind and cut to perfection in their own unique way.
#UnderwoodDiamond
#UnderwoodsCustom
Just the right amount of drama✨
The warmth of antique cut diamonds feels familiar.
Meanwhile the old world cutting reminds us that these precious stones are handled with care and hand cut by artisans dedicated to their craft.
All while reassuring us of how precious and rare each diamond is.
Imprinted with at least 250 million years of history.
One-of-a-kind and cut to perfection in their own unique way.
#UnderwoodDiamond
#UnderwoodsCustom
Knee deep in 36 cts of new diamonds✨
#UnderwoodDiamond #UnderwoodsCustom
Keywords: natural, diamonds, gemstone, jeweler, gemologist, gemology
Knee deep in 36 cts of new diamonds✨
#UnderwoodDiamond #UnderwoodsCustom
Keywords: natural, diamonds, gemstone, jeweler, gemologist, gemology
On #WorldDiamondDay we’re reminded why we stand behind & see the value in natural diamonds💎✨
#OnlyNaturalDiamonds #DiamondsDoGood
On #WorldDiamondDay we’re reminded why we stand behind & see the value in natural diamonds💎✨
#OnlyNaturalDiamonds #DiamondsDoGood
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Rings are for Much More Than Marriage
Yes, it is true, every girl has fantasized about the day the man of her dreams gets down on one knee and opens a box with sparkle inside. This ring is very important, but it is probably not going to be the only ring in your life. Whether you are a father, mother, or...
Christmas Shopping: Gifts for Her
Every year, when Christmas shopping begins, boyfriends and husbands everywhere begin their unguided search for the perfect gift. So, for all you lost men, here are perfect gift ideas that she will LOVE. A necklace with her birthstone or a diamond. This...
Bride & Groom Gift Exchange
While not required, a gift exchange between the bride and the groom is a common tradition. The bride and groom exchange gifts the night before the wedding, the day of, or when they are heading off to their honeymoon. The gifts can be big or small, wedding related or...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!














