Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Part 3: The Reveal 💎 Over 36 carats of extraordinarily cut oval, emerald cut, & pear shape diamonds.. this tennis bracelet is pure art!
24 stones at 1.5 carat each set in platinum.
#UnderwoodsCustom #TennisBracelet #CustomJewelry #CustomBracelet
Part 3: The Reveal 💎 Over 36 carats of extraordinarily cut oval, emerald cut, & pear shape diamonds.. this tennis bracelet is pure art!
24 stones at 1.5 carat each set in platinum.
#UnderwoodsCustom #TennisBracelet #CustomJewelry #CustomBracelet
Part 2: Behind The Bench
From CAD Design to Custom Fine Jewelery our designers & master jewelers are here to make your one-of-a-kind dreams come true✨
#UnderwoodsCustom #HandMadeFineJewelry #CustomJewelryDesign
Part 2: Behind The Bench
From CAD Design to Custom Fine Jewelery our designers & master jewelers are here to make your one-of-a-kind dreams come true✨
#UnderwoodsCustom #HandMadeFineJewelry #CustomJewelryDesign
Part 1: Sourcing the Stones 💎
Stay tuned for this stunning #UnderwoodsCustom reveal as we walk you through each step of the process.
#ArkansasMade #ArkansasManufactured #UnderwoodDiamond
Part 1: Sourcing the Stones 💎
Stay tuned for this stunning #UnderwoodsCustom reveal as we walk you through each step of the process.
#ArkansasMade #ArkansasManufactured #UnderwoodDiamond
Revived a client’s engagement ring into this stunningly chic right hand ring 💎💍
#UnderwoodsRevival #UnderwoodsCustom
Revived a client’s engagement ring into this stunningly chic right hand ring 💎💍
#UnderwoodsRevival #UnderwoodsCustom
Our founder was still working at 90 years old if that tells you anything😇
#UnderwoodsFineJewelers
Our founder was still working at 90 years old if that tells you anything😇
#UnderwoodsFineJewelers
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Opals and What You Should Know
More than 90% of the world's precious opals come from Australia, and the rest can be found in other parts of the world such as Mexico, Brazil, Indonesia, Czech Republic, Ethiopia, and the USA. With seasonal rains, silica deposits are carried underground between the...
Game Day Glam
Support the Hogs this season by shopping our one of a kind Razorback jewelry. Featuring all the latest trends in accessories, our assortment of game day necklaces, pendants, bangles, earrings, and bracelets are sure to be a crowd pleaser. This entire collection is...
Season of Sapphires
The month of September marks a beautiful seasonal change from summer to fall. Spectacular colors begin to reveal themselves, such as the burnt orange of pumpkins, the rust red of fallen leaves, the supernatural blues of the clouded sky, and the darker hue of green...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
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