Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Explore More Fine Jewelry
Engagement Rings
Bracelets
Necklaces
Earrings
Bands
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
A gift for the dads who already have a grill🥩🍔
Because nothing says “coolest dad ever” like flipping burgers in a bracelet that sizzles just as much as the steaks.
Available in three different price points: sterling silver, gemstone beaded, and gold/ platinum. + for the link bracelets ladies can borrow & easily adjust to their wrist size!!
#GiftUnderwoods #UnisexJewelry #FathersDayGift #DadStyle
A gift for the dads who already have a grill🥩🍔
Because nothing says “coolest dad ever” like flipping burgers in a bracelet that sizzles just as much as the steaks.
Available in three different price points: sterling silver, gemstone beaded, and gold/ platinum. + for the link bracelets ladies can borrow & easily adjust to their wrist size!!
#GiftUnderwoods #UnisexJewelry #FathersDayGift #DadStyle
Your everyday studs just got an upgrade🍸✨
Set in a sleek 3-prong martini setting so they sit upright, our diamond studs don’t droop like the others.
Plus, every diamond purchased at Underwoods comes with a lifetime guarantee of investment, because your style (and your sparkle) should grow with you.
Once you wear them, you’ll never go back to basic baskets. #StudGoals #UnderwoodDiamond #UnderwoodGuarantee
Your everyday studs just got an upgrade🍸✨
Set in a sleek 3-prong martini setting so they sit upright, our diamond studs don’t droop like the others.
Plus, every diamond purchased at Underwoods comes with a lifetime guarantee of investment, because your style (and your sparkle) should grow with you.
Once you wear them, you’ll never go back to basic baskets. #StudGoals #UnderwoodDiamond #UnderwoodGuarantee
From wax mold 👉🏼 to finished piece, this custom three-stone ring is anything but ordinary ⚡️
Inspired by a pinky promise and designed with the couple’s birthstones, this engagement ring tells a deeper story- one of trust, connection, and a promise they will forever keep.
#UnderwoodCustom #UnderwoodDiamond
From wax mold 👉🏼 to finished piece, this custom three-stone ring is anything but ordinary ⚡️
Inspired by a pinky promise and designed with the couple’s birthstones, this engagement ring tells a deeper story- one of trust, connection, and a promise they will forever keep.
#UnderwoodCustom #UnderwoodDiamond
Timeless shapes in slightly unique settings ⬇️☁️💍
1. East-to West set Oval Diamond ring with halo
2. 3-Stone Oval Diamond ring with pear side stones
3. Bezel set Round Diamond ring
4. Round with square cushion shaped diamond halo ring
#UnderwoodCustom #UnderwoodDiamond
Timeless shapes in slightly unique settings ⬇️☁️💍
1. East-to West set Oval Diamond ring with halo
2. 3-Stone Oval Diamond ring with pear side stones
3. Bezel set Round Diamond ring
4. Round with square cushion shaped diamond halo ring
#UnderwoodCustom #UnderwoodDiamond
A pearl isn’t born perfect.
It’s shaped slowly, layer by layer, through pressure, time, and persistence.
Just like the dancers of NWA Ballet Theatre.
They’ve poured their stories, struggles, and joys into every step of this performance. J Street Creations is more than a show, it’s their truth, told through movement.
If you’ve ever been moved by art, if you believe in showing up for the people who work quietly and passionately behind the scenes— this is your moment to say: I see you.
Come be a part of something real.
May 31 | 7:30 PM @ The Medium, Springdale | $17.30 *Tickets in bio @underwoodsfinejewelers + @nwaballettheatre
*Each ticket purchased is a chance to win a 14k yellow gold pearl pendant from Underwoods. Winner will be announced at the show.
#SupportLocalArts #JStreetCreations #UnderwoodsXNWABallet #GiftUnderwoodsGiveaway
A pearl isn’t born perfect.
It’s shaped slowly, layer by layer, through pressure, time, and persistence.
Just like the dancers of NWA Ballet Theatre.
They’ve poured their stories, struggles, and joys into every step of this performance. J Street Creations is more than a show, it’s their truth, told through movement.
If you’ve ever been moved by art, if you believe in showing up for the people who work quietly and passionately behind the scenes— this is your moment to say: I see you.
Come be a part of something real.
May 31 | 7:30 PM @ The Medium, Springdale | $17.30 *Tickets in bio @underwoodsfinejewelers + @nwaballettheatre
*Each ticket purchased is a chance to win a 14k yellow gold pearl pendant from Underwoods. Winner will be announced at the show.
#SupportLocalArts #JStreetCreations #UnderwoodsXNWABallet #GiftUnderwoodsGiveaway
Always a classic, now a comeback💚
The timeless allure of emeralds— one of the rarest gemstones on earth, has an incredibly vivid green color that is completely natural.
Mined primarily in Colombia, Zambia, and Brazil, emeralds owe their rich color to trace elements of chromium and vanadium. Their internal “jardin,” or garden-like inclusions, make each stone one-of-a-kind. The historic stone is firmly back in the spotlight as the vibrant green color continues to grace red carpets around the world.
#EmeraldFacts #OnTheRise #FineJewelers #UnderwoodsNaturalColor #NWArkansas
Always a classic, now a comeback💚
The timeless allure of emeralds— one of the rarest gemstones on earth, has an incredibly vivid green color that is completely natural.
Mined primarily in Colombia, Zambia, and Brazil, emeralds owe their rich color to trace elements of chromium and vanadium. Their internal “jardin,” or garden-like inclusions, make each stone one-of-a-kind. The historic stone is firmly back in the spotlight as the vibrant green color continues to grace red carpets around the world.
#EmeraldFacts #OnTheRise #FineJewelers #UnderwoodsNaturalColor #NWArkansas
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Treasure Hunting in Tucson
AGTA Tuscon Gem ShowTreasure HuntingWhat is a gem or "trade" show?You may be wondering what is a gem show and what is the benefit of buying from a jeweler that shops via these gem shows. These "trade" shows bring together everyone in the trade and offers the widest...
Holiday Gift Guide 2024
Happy Holidays!Gift Guide 2024This festive season, luxury is set to dazzle brighter than ever. Whether it's for a loved one or a personal treat, the jewelry trends for Christmas 2024 are sure to make the holidays shimmer with excitement. Ethereal Pearl Classic yet...
Fall Fashion 2024
Step into the season with our exclusive collection of fall-inspired jewelry, designed to keep you stylish and warm. As the leaves begin to change and the air turns crisp, it’s time to refresh your jewelry collection with the latest trends. This season, the spotlight...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!