Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Another year of treasure hunting in Tucson⚡️
We’re bringing home some incredible gems including fancy diamonds, emeralds, rainbow moonstone & more! Let us know what catches your eye and we will notify you as soon as they are in-store & available.👀
#UnderwoodsLooseColor
#UnderwoodsFancyColor
#UnderwoodDiamond
Another year of treasure hunting in Tucson⚡️
We’re bringing home some incredible gems including fancy diamonds, emeralds, rainbow moonstone & more! Let us know what catches your eye and we will notify you as soon as they are in-store & available.👀
#UnderwoodsLooseColor
#UnderwoodsFancyColor
#UnderwoodDiamond
Look no further👀
One perk of being in business for almost 70 years is that we have cultivated deep relationships with gemstone cutters from all around the world. These connections allow us to hand pick stones directly from the source* and bring home only the best quality at the most ideal value for our customers, keeping you top of mind every step of the way!
*Rest assured that every single stone sold at Underwoods is not only ethically sourced, but goes to benefits the local communities they are mined from.
#UnderwoodsBTS
#DiamondsDoGood
#UnderwoodsColor
#UnderwoodDiamond
Look no further👀
One perk of being in business for almost 70 years is that we have cultivated deep relationships with gemstone cutters from all around the world. These connections allow us to hand pick stones directly from the source* and bring home only the best quality at the most ideal value for our customers, keeping you top of mind every step of the way!
*Rest assured that every single stone sold at Underwoods is not only ethically sourced, but goes to benefits the local communities they are mined from.
#UnderwoodsBTS
#DiamondsDoGood
#UnderwoodsColor
#UnderwoodDiamond
Giving you a glimpse behind the scenes, one day at a time.
Stay tuned to see what it looks like to source the wonderful natural gemstones that make up the #UnderwoodsColor & #UnderwoodDiamond collections 💎🌈
#TucsonGemShow
#UnderwoodsBTS
Giving you a glimpse behind the scenes, one day at a time.
Stay tuned to see what it looks like to source the wonderful natural gemstones that make up the #UnderwoodsColor & #UnderwoodDiamond collections 💎🌈
#TucsonGemShow
#UnderwoodsBTS
Heaven came down to earth🌎🪽in the form of these matching Paraíba tourmaline & pink diamond earrings.
#Paraíba #ParaibaTourmaline
#UnderwoodsColor
#UnderwoodsFancyColor
#UnderwoodCustom
Heaven came down to earth🌎🪽in the form of these matching Paraíba tourmaline & pink diamond earrings.
#Paraíba #ParaibaTourmaline
#UnderwoodsColor
#UnderwoodsFancyColor
#UnderwoodCustom
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Dad’s Gift Guide
DAD’S GIFT GUIDE Skip the socks and grill sets this Father's Day—give him something that lasts and can be passed on for generations. Jewelry is not just for women; here at Underwoods, we have various men’s items that would make perfect gifts this June 15th. What...
Mother’s Day Gift Guide
Mom's Day Gift GuideKnown for giving life & love to their families, moms rarely ask for much in return. Mother's Day is right around the corner on May 11; it is the perfect time to show our appreciation. What better way to continue her "Legacy of Love" than with a...
History of a Diamond
Did you know that a diamond is the oldest object you will ever hold? For those lucky enough to be born in April, your birthstone is one of the most miraculous gemstones. The diamond is known for its brilliance, sparkle, fire, and some argue most importantly its...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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