Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE

Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Texture is trending, let’s talk about why📢📢
- Satin finish is one of the simplest, but most effective finishes in the book. The delicate brush stroke dulls the reflection of high polish metal allowing the stones to speak for themselves. + you can add this finish to already high-polished pieces, as well as remove/ turn satin back to high-polish, depending on the piece itself.
- Hand-forged takes more skill and artistry to create. While the metal is still hot from being freshly cast, a jeweler goes in with his tools to create, mold and shape the gold into a more natural, wood or water-like look. We also refer to it as as “flowed gold”.
Now the benefit or reason why you should consider utilizing one in your next jewelry purchase…. not only do they enhance the sparkle and shine of your stones, they do an incredible job at masking the scratches & dings our metal jewelry acquires over time. If you are an active person who loves to wear your jewelry all the time, or just love the look, satin finish or hand-forged may be for you!
#underwoodsflowedgold #satinfinish #handforged

Texture is trending, let’s talk about why📢📢
- Satin finish is one of the simplest, but most effective finishes in the book. The delicate brush stroke dulls the reflection of high polish metal allowing the stones to speak for themselves. + you can add this finish to already high-polished pieces, as well as remove/ turn satin back to high-polish, depending on the piece itself.
- Hand-forged takes more skill and artistry to create. While the metal is still hot from being freshly cast, a jeweler goes in with his tools to create, mold and shape the gold into a more natural, wood or water-like look. We also refer to it as as “flowed gold”.
Now the benefit or reason why you should consider utilizing one in your next jewelry purchase…. not only do they enhance the sparkle and shine of your stones, they do an incredible job at masking the scratches & dings our metal jewelry acquires over time. If you are an active person who loves to wear your jewelry all the time, or just love the look, satin finish or hand-forged may be for you!
#underwoodsflowedgold #satinfinish #handforged
Here’s to the long awaited groundbreaking of Underwood Park🚜✨
Nestled in West Fayetteville, the 38 acres of land donated by the Underwoods is set to include a new playground, pickleball and basketball courts, walking paths, pavilions, and more.
#underwoodpark #fayettevillear #northwestarkansas

Here’s to the long awaited groundbreaking of Underwood Park🚜✨
Nestled in West Fayetteville, the 38 acres of land donated by the Underwoods is set to include a new playground, pickleball and basketball courts, walking paths, pavilions, and more.
#underwoodpark #fayettevillear #northwestarkansas
Sure to be an everlasting love💙😇
6.16 ct cushion sapphire, 6 cushion diamonds 2.52 cttw, set in platinum.
#legacyoflove #underwoodscolor #jewelryofinstagram

Sure to be an everlasting love💙😇
6.16 ct cushion sapphire, 6 cushion diamonds 2.52 cttw, set in platinum.
#legacyoflove #underwoodscolor #jewelryofinstagram
Big distractions over here✨ 6 ct natural diamond ring
available, DM us for more details
#UnderwoodsDiamond #OnlyNaturalDiamonds #pearshapediamond

Big distractions over here✨ 6 ct natural diamond ring
available, DM us for more details
#UnderwoodsDiamond #OnlyNaturalDiamonds #pearshapediamond
Year ‘round hexagonal hoops just hit the floor🌈✨
Rainbow sapphires bezel set in yellow gold / 2.95 cttw
#underwoodscolor #rainbowsapphire

Year ‘round hexagonal hoops just hit the floor🌈✨
Rainbow sapphires bezel set in yellow gold / 2.95 cttw
#underwoodscolor #rainbowsapphire

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
History of a Diamond
Did you know that a diamond is the oldest object you will ever hold? For those lucky enough to be born in April, your birthstone is one of the most miraculous gemstones. The diamond is known for its brilliance, sparkle, fire, and some argue most importantly its...
Treasure Hunting in Tucson
AGTA Tuscon Gem ShowTreasure HuntingWhat is a gem or "trade" show?You may be wondering what is a gem show and what is the benefit of buying from a jeweler that shops via these gem shows. These "trade" shows bring together everyone in the trade and offers the widest...
Holiday Gift Guide 2024
Happy Holidays!Gift Guide 2024This festive season, luxury is set to dazzle brighter than ever. Whether it's for a loved one or a personal treat, the jewelry trends for Christmas 2024 are sure to make the holidays shimmer with excitement. Ethereal Pearl Classic yet...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!