Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
No broken hearts here❣️
This custom gypsy rose garnet ring will indeed make her heart sing. #UnderwoodsCustom
No broken hearts here❣️
This custom gypsy rose garnet ring will indeed make her heart sing. #UnderwoodsCustom
His & Hers💎✨
Offering complimentary engraving on all wedding bands for that extra sentimental touch, making each piece truly one-of-a-kind.
#UnderwoodsCustom
#UnderwoodsWedding
His & Hers💎✨
Offering complimentary engraving on all wedding bands for that extra sentimental touch, making each piece truly one-of-a-kind.
#UnderwoodsCustom
#UnderwoodsWedding
Perfect for your double life as a movie star👀✨
We paired a mint green tourmaline + a stunning trillion cut aquamarine to create this custom star studded pendant.
#UnderwoodsCustom
#UnderwoodsColor
#HannahMontana20thAnniversary
Perfect for your double life as a movie star👀✨
We paired a mint green tourmaline + a stunning trillion cut aquamarine to create this custom star studded pendant.
#UnderwoodsCustom
#UnderwoodsColor
#HannahMontana20thAnniversary
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Establish Your Jewelry Wardrobe
Find your style!Which necklace fits your personal fashion style?Everyone has a different sense of fashion, whether it’s jewelry, clothes or even shoes. Diamond necklaces are no exception when it comes to personal style and what you should be wearing with your outfit....
2019 Jewelry Trends You Won’t Want to Miss
The new year never ceases to amaze when it comes to forward trendy fashion jewelry. 2019 is bringing us bold, creative and classic trends with a few unexpected looks. Keep up with new and exciting fashions that you will see at fashion week, on the red carpet and on...
Underwoods Gift Guide
What better way to say “Happy Holidays” to those you love the most than with a unique piece of jewelry from Underwood’s Jewelers! We carry a beautiful assortment of styles at a wide-range of prices, making it easy to find something for everyone on your list. Not sure...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
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