CRAZY ABOUT CUSTOM COLOR

JULY BIRTHSTONE

RINGS FOR SPRING

DESIGN YOUR DREAM

CRAZY ABOUT

CUSTOM COLOR

JULY BIRTHSTONE

RINGS FOR SPRING
RINGS FOR SPRING

DESIGNS FOR LIFE

Celebrating Life’s Special Moments since 1957

a legacy of Love.

 

Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

VIEW COLLECTION


Custom Designs

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

LEARN MORE


Awards & Honors

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

VISIT PAGE


Elevated Experience

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

LEARN MORE


Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

CUSTOM DESIGNS

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

AWARDS & HONORS

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

ELEVATED EXPERIENCE

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

Explore More Fine Jewelry

Photo of several engagement rings.

Engagement Rings

Bracelets

Photo of a woman wearing several necklaces with a yellow shirt.

Necklaces

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Earrings

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Bands

Shop @underwoodsfinejewelers

We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.

Can’t decide between the two?

New! 50/50 flex bracelets available for special order - send us a DM or call the store to purchase. 

#flexbracelet #diamondsandsapphires #corundum #underwoodscolor

Can’t decide between the two?

New! 50/50 flex bracelets available for special order - send us a DM or call the store to purchase.

#flexbracelet #diamondsandsapphires #corundum #underwoodscolor
...

13 0
Us: 🧨🤍💎

#fourthofjulyjewelry #rubyandsapphire #underwoodscolor

Us: 🧨🤍💎

#fourthofjulyjewelry #rubyandsapphire #underwoodscolor
...

20 1
yeah, great taste✨

#onlythenecessities #datenight #jewelryofinstagram

yeah, great taste✨

#onlythenecessities #datenight #jewelryofinstagram
...

54 0

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Come Visit Us

611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us

611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM

Testimonials

What’s New

From Our Blog

Holiday Gift Guide

Holiday Gift Guide

underwoods  The best way to say “Happy Holidays” to those you love is to surprise them with a unique piece of jewelry from Underwood’s Fine Jewelers! We carry a beautiful assortment of styles at a wide-range of prices, making it easy to find something for everyone on...

2021 Fall Fashion Trends

2021 Fall Fashion Trends

  Underwoods Fine Jewelers  #1 Paperclip Chains and layeringThe hottest trend out there right now is paperclip chains! You can wear these fun chains by themselves but everybody whos anybody wears this style layered with other fun necklaces.#2 Diamond...

White Gold VS Platinum

White Gold VS Platinum

COLORThe natural color of gold is yellow. Yellow gold is alloyed with different "white colored" metals and then finished with rhodium for a bright white finish. Platinum is a pure, dense, natural white metal.You cannot tell a visual difference on new white gold and...

Contact Info

611 West Dickson St.
479.521.2000
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

Follow Us

Join the Family

Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!



Contact Info

611 West Dickson St.
479.521.2000
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

Follow Us

Join the Family

Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!