GENERATIONS
in the making, for
GENERATIONS
to come.
Celebrating Life’s Special Moments since 1957.
Engagement & Bridal
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Custom Designs
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Awards & Honors
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Elevated Experience
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Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Explore More Fine Jewelry
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
🌹Nothing compares to a natural ruby🌹
Rich in color, rare by nature, and steeped in centuries of symbolism, rubies have long been treasured as a gemstone of passion, strength and love. These stunning rubies bring that timeless beauty to life.
A true classic. A captivating color. A gemstone made to be treasured. ✨
611 W. Dickson Street, Fayetteville
479-521-2000
Open 10am-6pm
🌹Nothing compares to a natural ruby🌹
Rich in color, rare by nature, and steeped in centuries of symbolism, rubies have long been treasured as a gemstone of passion, strength and love. These stunning rubies bring that timeless beauty to life.
A true classic. A captivating color. A gemstone made to be treasured. ✨
611 W. Dickson Street, Fayetteville
479-521-2000
Open 10am-6pm
✨A little luxury, made unforgettable✨
Our newest bracelets are anything but ordinary. From intricate diamond shapes to unique wearable designs, each piece brings a fresh take on timeless luxury.
611 W. Dickson Street in Fayetteville
For Pricing, Call 479-521-2000
Open 10am-5pm
#GiveUnderwoods #luxury #luxuryjewelry #onlynaturaldiamonds
✨A little luxury, made unforgettable✨
Our newest bracelets are anything but ordinary. From intricate diamond shapes to unique wearable designs, each piece brings a fresh take on timeless luxury.
611 W. Dickson Street in Fayetteville
For Pricing, Call 479-521-2000
Open 10am-5pm
#GiveUnderwoods #luxury #luxuryjewelry #onlynaturaldiamonds
August was made for Peridot 🍏
Known as the gemstone of summer, peridot glows with a distinctive green that feels both vibrant and timeless. Unlike many gemstones, it’s color comes from the stone itself- not from trace elements- giving every peridot its naturally luminous character.
Born in August? Consider this your sign to wear your birthstone. ✨
#GiveUnderwoods #Augustbirthstone #peridot #birthstone #luxuryjewelry
August was made for Peridot 🍏
Known as the gemstone of summer, peridot glows with a distinctive green that feels both vibrant and timeless. Unlike many gemstones, it’s color comes from the stone itself- not from trace elements- giving every peridot its naturally luminous character.
Born in August? Consider this your sign to wear your birthstone. ✨
#GiveUnderwoods #Augustbirthstone #peridot #birthstone #luxuryjewelry
✨A little color, a lot of meaning.✨
Our NEW birthstone bands are here! Which month will you be wearing?
611 W. Dickson Street, Fayetteville
10am-6pm
479-521-2000
✨A little color, a lot of meaning.✨
Our NEW birthstone bands are here! Which month will you be wearing?
611 W. Dickson Street, Fayetteville
10am-6pm
479-521-2000
Wishlist Wednesday! Come see us today to start creating your very own jewelry wishlist! What will be the first piece you add?
611 W. Dickson Street in Fayetteville
Open 10am-6pm
#GiveUnderwoods #wishlistwednesday
Wishlist Wednesday! Come see us today to start creating your very own jewelry wishlist! What will be the first piece you add?
611 W. Dickson Street in Fayetteville
Open 10am-6pm
#GiveUnderwoods #wishlistwednesday
Collecting pieces with character-organic and one of a kind. Come see our custom hand forged collection today!
Consider this your sign to start getting ready for fall!
#giveunderwoods #shoplocal #madeinarkansas #customjewelry
611 W. Dickson Street in Fayetteville
479.521.2000
Collecting pieces with character-organic and one of a kind. Come see our custom hand forged collection today!
Consider this your sign to start getting ready for fall!
#giveunderwoods #shoplocal #madeinarkansas #customjewelry
611 W. Dickson Street in Fayetteville
479.521.2000
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
From Our Blog
Dad’s Gift Guide
DAD’S GIFT GUIDE Skip the socks and grill sets this Father's Day—give him something that lasts and can be passed on for generations. Jewelry is not just for women; here at Underwoods, we have various men’s items that would make perfect gifts this June 21st. What...
History of a Diamond
Did you know that a diamond is the oldest object you will ever hold? For those lucky enough to be born in April, your birthstone is one of the most miraculous gemstones. The diamond is known for its brilliance, sparkle, fire, and some argue most importantly its...
Treasure Hunting in Tucson
AGTA Tuscon Gem ShowTreasure HuntingWhat is a gem or "trade" show?You may be wondering what is a gem show and what is the benefit of buying from a jeweler that shops via these gem shows. These "trade" shows bring together everyone in the trade and offers the widest...