Generations
in the making, for
Generations
to come.

Since 1957, Underwoods has been passionately committed to quality and value.  Named the “Coolest Store in America” by the jewelry industry, Underwoods’ dedication to craftsmanship and design excellence creates timeless jewelry that will be treasured, passed down, and loved by generations to come.

Generations
in the making, for
Generations
to come.

Since 1957, Underwoods has been passionately committed to quality and value. Their dedication to craftsmanship and design excellence creates timeless jewelry that will be treasured, passed down, and loved by generations to come.

Three Generations of Extraordinary Fine Jewelry

With over 60 years of the highest gemological credentials, knowledge & expertise in the industry, Underwoods knows jewelry. 

Choose from Underwoods’ stunning selection that sparkles above the rest. From vintage-inspired, shimmering halos, and elegant solitaires, to custom one-of-a-kind designs, Underwoods’ settings, and hand-selected stones tell your unique love story like no other.

Three Generations of Extraordinary Fine Jewelry

With over 60 years of the highest gemological credentials, knowledge & expertise in the industry, Underwoods knows jewelry. 

Choose from Underwoods’ stunning selection that sparkles above the rest. From vintage-inspired, shimmering halos, and elegant solitaires, to custom one-of-a-kind designs, Underwoods’ settings, and hand-selected stones tell your unique love story like no other.

For today and all your tomorrows

Underwoods’ settings and hand-selected stones tell your unique love story like no other.

Shop Engagement

Classic

Traditional design elements for timeless style.

Halo

Accent diamonds encircle the center stone for a dazzling look.

Modern

Contemporary and unique with clean lines.

vintage Inspired

Inspired by the romance of the past. Heirlooms in the making. 

Shop WEDDING & ANNIVERSARY

Diamond

Beautiful symbols of your lasting love.

Eternity

Sparkling from every angle.

Stackable

Stack two or more for a versatile look.

Bold

Sparkle that can be seen from across the room!

Custom Jewelry

Created in collaboration with our in-house designers and crafted on-site by our goldsmiths using old-world techniques and modern technology, your vision is brought to life.

Artfully inspired, expertly crafted, and uniquely yours. Explore your ideas with us today.

Custom Jewelry

Created in collaboration with our in-house designers and crafted on-site by our goldsmiths using old-world techniques and modern technology, your vision is brought to life.

Artfully inspired, expertly crafted, and uniquely yours. Explore your ideas with us today.

Our Featured Gemstones of the month

Citrine and Topaz

Citrine and Topaz are the featured gemstones for November!

Our Featured Gemstones of the month

Citrine and Topaz

Citrine and Topaz are the featured gemstones for December!

Discover the Difference of the

Underwoods Gem Lab

Each gem at Underwoods is hand-selected directly from the source and brought back to Fayetteville to be verified in Underwoods Gem Lab by no less than three of our board-certified Gemologists. Every detail is examined and recorded for ultimate beauty and sparkle. Any diamond or colored gemstone that doesn’t live up to the Underwoods standard is sent back.

No matter the piece, no matter the price, our unwavering principles of quality and value are elemental to the Underwoods name, giving you the confidence and joy of knowing you’re buying the best.

Carefully chosen for beauty that lasts a lifetime, experience the difference the Gem Lab at Underwoods can make.

Discover The Difference of the

Underwoods Gem Lab

Each gem at Underwoods is hand-selected directly from the source and brought back to Fayetteville to be verified in Underwoods Gem Lab by no less than three of our board-certified Gemologists. Every detail is examined and recorded for ultimate beauty and sparkle. Any diamond or colored gemstone that doesn’t live up to the Underwoods standard is sent back.

No matter the piece, no matter the price, our unwavering principles of quality and value are elemental to the Underwoods name, giving you the confidence and joy of knowing you’re buying the best.

Carefully chosen for beauty that lasts a lifetime, experience the difference the Gem Lab at Underwoods can make.

Shop Online Exclusives

Unique and meaningful gifts exclusively from Underwoods. Whatever the
the occasion, a gift from Underwoods is always the perfect fit.
What’s New

From Our Blog

Underwoods Award Winning Jewelry

Underwoods Award Winning Jewelry

Pearl Design International Pearl Design AwardThese unique and special cufflinks won the prestigious International Pearl Design Competition held in Tokyo, Japan, from a field of over 1,000 entries, representing 46 countries worldwide. Made in platinum with 24 karat...

Top Engagement Ring Trends 2022

Top Engagement Ring Trends 2022

#5 3-StoneNumber five on our list goes to 3-stone rings! We started seeing the uptick for this style trend in 2021 and it has gained momentum coming into 2022. This is the perfect style to make your own. Add any shape and colored gemstone your heart desires.   #4...

Hello August

Hello August

Hello August Here at Underwoods, we love the month of August! Not only is it Summertime, but it’s also the month to bask in the glory of the gemstones Peridot and Spinel! Peridot has been an official birthstone for August since 1912 but Spinel was just recently added...

Underwoods Award Winning Jewelry

Underwoods Award Winning Jewelry

Pearl Design International Pearl Design AwardThese unique and special cufflinks won the prestigious International Pearl Design Competition held in Tokyo, Japan, from a field of over 1,000 entries, representing 46 countries worldwide. Made in platinum with 24 karat...

Top Engagement Ring Trends 2022

Top Engagement Ring Trends 2022

#5 3-StoneNumber five on our list goes to 3-stone rings! We started seeing the uptick for this style trend in 2021 and it has gained momentum coming into 2022. This is the perfect style to make your own. Add any shape and colored gemstone your heart desires.   #4...

Hello August

Hello August

Hello August Here at Underwoods, we love the month of August! Not only is it Summertime, but it’s also the month to bask in the glory of the gemstones Peridot and Spinel! Peridot has been an official birthstone for August since 1912 but Spinel was just recently added...

Go Back to School with Custom Razorbacks!

Go Back to School with Custom Razorbacks!

Underwoods Fine Jewelers  Go Hogs!  It's That time of year again, fayetteville! It’s that time of year when streets are flooded with people, busy again with all the students returning for school. Thankfully, with the return of the students also comes a wave of...

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