Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Explore More Fine Jewelry
Engagement Rings
Bracelets
Necklaces
Earrings
Bands
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
This Mother’s Day, skip the traditional bouquet💐
Give her something that blooms forever: everlasting color in the form of fine jewelry!
Whether she’s the one who raised you, supported you, or shaped you—honor her with heirloom-quality pieces made to be treasured for generations.
Tell us: are you team florals, forever fine jewelry… or both?
#UnderwoodsFancyColor #HeirloomJewelry #ForeverFlowers #GenerationalStyle #GiftUnderwoods
This Mother’s Day, skip the traditional bouquet💐
Give her something that blooms forever: everlasting color in the form of fine jewelry!
Whether she’s the one who raised you, supported you, or shaped you—honor her with heirloom-quality pieces made to be treasured for generations.
Tell us: are you team florals, forever fine jewelry… or both?
#UnderwoodsFancyColor #HeirloomJewelry #ForeverFlowers #GenerationalStyle #GiftUnderwoods
Exceptionally rare rubies, ready to be set & hand crafted right here in the heart of Fayetteville❤️
Located on Dickson Street for 67 years, just steps away from the University of Arkansas campus, we’re perfectly positioned to help you commemorate your graduate’s achievements!
Visit our stories to catch just a glimpse of what we offer and visit our showroom to view an endless selection of fine jewelry for everyone.
#GiftUnderwoods #GraduationGift #UniversityOfArkansas
Exceptionally rare rubies, ready to be set & hand crafted right here in the heart of Fayetteville❤️
Located on Dickson Street for 67 years, just steps away from the University of Arkansas campus, we’re perfectly positioned to help you commemorate your graduate’s achievements!
Visit our stories to catch just a glimpse of what we offer and visit our showroom to view an endless selection of fine jewelry for everyone.
#GiftUnderwoods #GraduationGift #UniversityOfArkansas
Spring cleaning? Try steam cleaning—because your jewelry deserves it too.
Everyday wear = buildup you can’t see: skin oils, products, and even dust sneak between your stone and its prongs. Over time, that residue can actually loosen the prongs holding your gem in place.
That’s why we recommend a professional cleaning + inspection every 6 months.
We offer this service complementary—and it is the first thing our consultants master. Make sure you are getting your jewelry cleaned by a trusted professional who knows what stones can take the heat.🔥🔥
When’s the last time your jewelry had a proper clean?
#JewelryCare #SteamCleanYourJewelry #SpringCleaning
Spring cleaning? Try steam cleaning—because your jewelry deserves it too.
Everyday wear = buildup you can’t see: skin oils, products, and even dust sneak between your stone and its prongs. Over time, that residue can actually loosen the prongs holding your gem in place.
That’s why we recommend a professional cleaning + inspection every 6 months.
We offer this service complementary—and it is the first thing our consultants master. Make sure you are getting your jewelry cleaned by a trusted professional who knows what stones can take the heat.🔥🔥
When’s the last time your jewelry had a proper clean?
#JewelryCare #SteamCleanYourJewelry #SpringCleaning
When the stack is so stunning, even your pocket can’t handle it…
She said “I don’t need anything”… but the kids heard, “we each get to pick out a ring!”
Multi-gemstone birthstone bands starting at $800 + our signature east-west set oval diamond ring = a generational glow-up everyone gets a piece of.✨
What birthstones would your stack include? Drop them below— we love hearing your color combos!
—
Still looking for the gift? This is your sign.
#GiftUnderwoods #BirthstoneStack #GenerationalGlam #CustomJewelryDesign
#HeirloomStyle
When the stack is so stunning, even your pocket can’t handle it…
She said “I don’t need anything”… but the kids heard, “we each get to pick out a ring!”
Multi-gemstone birthstone bands starting at $800 + our signature east-west set oval diamond ring = a generational glow-up everyone gets a piece of.✨
What birthstones would your stack include? Drop them below— we love hearing your color combos!
—
Still looking for the gift? This is your sign.
#GiftUnderwoods #BirthstoneStack #GenerationalGlam #CustomJewelryDesign
#HeirloomStyle
Emeralds were made for May🌿
Did you know the emerald symbolizes truth, love, and eternal life— making it the perfect stone for this lively spring month!!
#UnderwoodsCustom
Emeralds were made for May🌿
Did you know the emerald symbolizes truth, love, and eternal life— making it the perfect stone for this lively spring month!!
#UnderwoodsCustom
GIVEAWAY WINNER ANNOUNCEMENT. Congratulations, @hanansmaili ! 💛 Swipe to see your new canary best friend & check your DM for info on how to claim.
To everyone who entered—thank you for joining us on this Taste Of Canary experience. From their radiant glow to their timeless elegance, these gems are as unforgettable as the moments they mark.
We hope this was the perfect inspiration to start your spring season with beauty, joy, and a little extra sparkle. We’re so grateful to share this legacy with you.
#UnderwoodsFineJewelers #UnderwoodsGiveaway #CraftedForGenerations #UnderwoodsFancyColor
GIVEAWAY WINNER ANNOUNCEMENT. Congratulations, @hanansmaili ! 💛 Swipe to see your new canary best friend & check your DM for info on how to claim.
To everyone who entered—thank you for joining us on this Taste Of Canary experience. From their radiant glow to their timeless elegance, these gems are as unforgettable as the moments they mark.
We hope this was the perfect inspiration to start your spring season with beauty, joy, and a little extra sparkle. We’re so grateful to share this legacy with you.
#UnderwoodsFineJewelers #UnderwoodsGiveaway #CraftedForGenerations #UnderwoodsFancyColor
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
Mother’s Day Gift Guide
Mom's Day Gift GuideKnown for giving life & love to their families, moms rarely ask for much in return. Mother's Day is right around the corner on May 11; it is the perfect time to show our appreciation. What better way to continue her "Legacy of Love" than with a...
History of a Diamond
Did you know that a diamond is the oldest object you will ever hold? For those lucky enough to be born in April, your birthstone is one of the most miraculous gemstones. The diamond is known for its brilliance, sparkle, fire, and some argue most importantly its...
Treasure Hunting in Tucson
AGTA Tuscon Gem ShowTreasure HuntingWhat is a gem or "trade" show?You may be wondering what is a gem show and what is the benefit of buying from a jeweler that shops via these gem shows. These "trade" shows bring together everyone in the trade and offers the widest...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!