The Love of Your Life. The Diamond of a  Lifetime.

When you know it’s forever, trust Underwoods.

Underwood’s Gem Lab is recognized as the most advanced in the State. Working with the best diamond cutters in the world, the Certified Gemologists of Underwood’s hand select the most brilliant and beautiful diamonds, rejecting 19 out of every 20 diamonds. The science and selection within the Underwoods Gem Lab guarantees you the best quality at the best value.

The Love of Your Life. The Diamond of a  Lifetime.

When you know it’s forever, trust Underwoods.

Underwood’s Gem Lab is recognized as the most advanced in the State. Working with the best diamond cutters in the world, the Certified Gemologists of Underwood’s hand select the most brilliant and beautiful diamonds, rejecting 19 out of every 20 diamonds. The science and selection within the Underwoods Gem Lab guarantees you the best quality at the best value.

Every ring is hand-crafted and comes with the Underwood’s promise of quality and value.

ROSE CUT OVAL DIAMOND AND WHITE GOLD RING

This ring is made in 14k white gold and features a 1.04ct oval rose cut diamond plus .53 carats total weight of fully cut diamonds.

Yellow Gold Florette Eternity Ring

This ring is made in 14k yellow gold and features 33 fully cut diamonds with a total weight of .57 carats.

PLATINUM EMERALD AND BAGUETTE DIAMOND RING

This Underwood’s custom ring is made in platinum. It features a 1.01 carat emerald cut diamond plus 4 baguette diamonds with a total weight of .45 carats.

The Classic Underwood's Engagement Ring

This classic four-prong setting is traditional and elegant, drawing attention to the center gemstone.

What Makes Underwood’s Different?

When our Gem Lab was accredited by the American Gem Society in 1961, it was the first in Arkansas. Accredited Gem Labs are rare because of the extremely stringent staffing requirements to qualify. A Certified Gemologist must be on staff at all times, and state-of-the-art gemological testing equipment is required for the lab to be accredited. Even today, there are fewer than 300 Accredited Gem Labs in all of North America.

For over 60 years, Underwood’s has brought you the highest gemological credentials in the industry. By having the knowledge and expertise to go to the source to buy, no matter where in the world that might be, Underwood’s continues to bring you high quality at reasonable prices.

What Makes Underwood’s Different?

When our Gem Lab was accredited by the American Gem Society in 1961, it was the first in Arkansas. Accredited Gem Labs are rare because of the extremely stringent staffing requirements to qualify. A Certified Gemologist must be on staff at all times, and state-of-the-art gemological testing equipment is required for the lab to be accredited. Even today, there are fewer than 300 Accredited Gem Labs in all of North America.

For over 50 years, Underwood’s has brought you the highest gemological credentials in the industry. By having the knowledge and expertise to go to the source to buy, no matter where in the world that might be, Underwood’s continues to bring you high quality at reasonable prices.

We’re Here to help!

If you’ve ever shopped for a diamond for yourself or a loved one, you know the frustration of trying to purchase a “blind item,” or an item that requires knowledge, experience and training in order to judge quality and value.

It’s a statistical fact that of all the sellers of diamonds in the U.S., less than 5% have gemological training, and an even smaller percentage are actually accredited gemologists with professional titles such as Certified Gemologist or Certified Gemologist Appraiser.

WE'RE HERE TO HELP!

If you’ve ever shopped for a diamond for yourself or a loved one, you know the frustration of trying to purchase a “blind item,” or an item that requires knowledge, experience and training in order to judge quality and value.

It’s a statistical fact that of all the sellers of diamonds in the U.S., less than 5% have gemological training, and an even smaller percentage are actually accredited gemologists with professional titles such as Certified Gemologist or Certified Gemologist Appraiser.

Looking for a truly one-of-a-kind ring? Discover our distinctive designs to make uniquely yours.

Did You Know?

The better a diamond is cut, the more it will sparkle, appear larger, and be more beautiful.

Did You Know?

The better a diamond is cut, the more it will sparkle, appear larger, and be more beautiful.

Ordinary Diamonds Leak Light

Ordinary diamonds are cut for maximum weight at the expense of maximum beauty, so a large portion of the light that enters the diamond is lost out of the bottom resulting in less sparkle and shine.

Underwood Diamonds Reflect Light

Like a prism, the light should go in, reflect to other facets, and then return through the top. Underwood Diamonds are precision cut for maximum beauty and brilliance. That’s the Underwoods difference.

Ordinary Diamonds Leak Light

Ordinary diamonds are cut for maximum weight at the expense of maximum beauty, so a large portion of the light that enters the diamond is lost out of the bottom resulting in less sparkle and shine.

Underwood Diamonds Reflect Light

Like a prism, the light should go in, reflect to other facets, and then return through the top. Underwood Diamonds are precision cut for maximum beauty and brilliance. That’s the Underwoods difference.

When You Know It’s Forever, Trust Underwoods.

Underwood’s can help you select the brightest and most beautiful diamond, no matter the size, to help celebrate the special moments in life.
It’s where you buy the best.

 

Visit Our Shop

611 W. Dickson Street | Fayetteville, AR 72701 

Call Our Friendly Staff

When You Know It’s Forever, Trust Underwoods.

Underwood’s can help you select the brightest and most beautiful diamond, no matter the size, to help celebrate the special moments in life.
It’s where you buy the best.

 

Visit Our Shop

611 W. Dickson Street | Fayetteville, AR 72701 

Call Our Friendly Staff

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