Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
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Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
BACK TO SCHOOL GIVEAWAY 🎓✨
College girls, this one’s for you! We’re giving away this gorgeous red stadium size wristlet wallet, complete with a sterling silver, red and white enamel Razorback necklace, perfect for game days, campus days and everything in between. Value: $215!
TO ENTER:
💎 Follow Us
💎 Like this Post
💎 Tag 2 College Besties Below
💎 Share to your story and tag us for a bonus entry!
Winner will be announced this Saturday, August 15th. Good luck, ladies! ✨
*No purchase necessary. Not affiliated with Instagram or Facebook.*
#phimu #kappakappagamma #chiomega #tridelta #universityofarkansas
611 W. Dickson Street in Fayetteville
479.521.2000
BACK TO SCHOOL GIVEAWAY 🎓✨
College girls, this one’s for you! We’re giving away this gorgeous red stadium size wristlet wallet, complete with a sterling silver, red and white enamel Razorback necklace, perfect for game days, campus days and everything in between. Value: $215!
TO ENTER:
💎 Follow Us
💎 Like this Post
💎 Tag 2 College Besties Below
💎 Share to your story and tag us for a bonus entry!
Winner will be announced this Saturday, August 15th. Good luck, ladies! ✨
*No purchase necessary. Not affiliated with Instagram or Facebook.*
#phimu #kappakappagamma #chiomega #tridelta #universityofarkansas
611 W. Dickson Street in Fayetteville
479.521.2000
The Marquise diamond has been turning heads since 18th-century France, inspired by the elegant smile of the Marquise de Pompadour. ✨
With its elongated silhouette and timeless elegance, it’s proof that some diamond shapes never go out of style. 💎
#MarquiseDiamond #EngagementRing #TimelessJewelry #FineJewelry #giveunderwoods
The Marquise diamond has been turning heads since 18th-century France, inspired by the elegant smile of the Marquise de Pompadour. ✨
With its elongated silhouette and timeless elegance, it’s proof that some diamond shapes never go out of style. 💎
#MarquiseDiamond #EngagementRing #TimelessJewelry #FineJewelry #giveunderwoods
“Ovals are boring”, said no one ever! Add sophistication and fun to your bridal set. Come see our incredible diamond band collection today. Open 10am-5pm.
“Ovals are boring”, said no one ever! Add sophistication and fun to your bridal set. Come see our incredible diamond band collection today. Open 10am-5pm.
A study in contrast. ✨ Fancy yellow diamonds meet brilliant white diamonds in fashion-forward designs made to stand out. Because sometimes, one diamond color simply isn’t enough. 💛🤍
A study in contrast. ✨ Fancy yellow diamonds meet brilliant white diamonds in fashion-forward designs made to stand out. Because sometimes, one diamond color simply isn’t enough. 💛🤍
Every gemstone has its own personality—bold, vibrant, mysterious, and unforgettable. Which one is calling your name? 💙💚💛💜
Every gemstone has its own personality—bold, vibrant, mysterious, and unforgettable. Which one is calling your name? 💙💚💛💜
Inspired by one of history’s most iconic design movements, these Art Deco-inspired diamond and sapphire bracelets showcase impeccable craftsmanship, striking geometry, and timeless beauty. Exceptional jewelry is never bound by trends—it simply becomes part of your story. ✨💙
Inspired by one of history’s most iconic design movements, these Art Deco-inspired diamond and sapphire bracelets showcase impeccable craftsmanship, striking geometry, and timeless beauty. Exceptional jewelry is never bound by trends—it simply becomes part of your story. ✨💙
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
How To Secretly Get Your Partners Finger Size
Do you know your partners finger size?So, you’ve finally decided that it’s time to pop the question. You’ve picked out the perfect engagement ring from Underwood’s and you have the perfect proposal planned out. There's one thing standing in your way: You don’t know...
Jewelry Cleaning at Home
Jewelry Cleaning At Home Cleaning your Jewelry is important Underwood’s jewelry is made to last a lifetime, but proper care and cleaning is essential to keep it looking beautiful all the time. Everyday tasks such as cleaning, kitchen work, and even applying lotion or...
Proposal Guide
WHAT YOU NEED TO KNOWThis situation can be different for everyone. If family is important to her, ask her if her family is more traditional when it comes to asking for her hand in marriage. When asking for the blessing, it never hurts to bring a small gift to who...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
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