DESIGN YOUR DREAM

MARCH BIRTHSTONE

CRAZY ABOUT CUSTOM COLOR

Bridal

Bridal

CRAZY ABOUT

CUSTOM COLOR

MARCH BIRTHSTONE

DESIGN YOUR DREAM

Celebrating Life’s Special Moments since 1957

a legacy of Love.

 

Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

VIEW COLLECTION


Custom Designs

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

LEARN MORE


Awards & Honors

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

VISIT PAGE


Elevated Experience

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

LEARN MORE


Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

CUSTOM DESIGNS

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

AWARDS & HONORS

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

ELEVATED EXPERIENCE

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

Explore More Fine Jewelry

Photo of several engagement rings.

Engagement Rings

Bracelets

Photo of a woman wearing several necklaces with a yellow shirt.

Necklaces

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Earrings

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Bands

Shop @underwoodsfinejewelers

We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.

Options available at every price point✨

#GiftUnderwoods

Options available at every price point✨

#GiftUnderwoods
...

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Just the right amount of drama✨

The warmth of antique cut diamonds feels familiar. 

Meanwhile the old world cutting reminds us that these precious stones are handled with care and hand cut by artisans dedicated to their craft.

All while reassuring us of how precious and rare each diamond is. 

Imprinted with at least 250 million years of history. 

One-of-a-kind and cut to perfection in their own unique way. 

#UnderwoodDiamond
#UnderwoodsCustom

Just the right amount of drama✨

The warmth of antique cut diamonds feels familiar.

Meanwhile the old world cutting reminds us that these precious stones are handled with care and hand cut by artisans dedicated to their craft.

All while reassuring us of how precious and rare each diamond is.

Imprinted with at least 250 million years of history.

One-of-a-kind and cut to perfection in their own unique way.

#UnderwoodDiamond
#UnderwoodsCustom
...

28 4
Hopelessly devoted is right❣️

#UnderwoodDiamond #UnderwoodsCustom

Hopelessly devoted is right❣️

#UnderwoodDiamond #UnderwoodsCustom
...

12 0
Choose your fighter👊🏽✨

Choose your fighter👊🏽✨ ...

9 1
Knee deep in 36 cts of new diamonds✨

#UnderwoodDiamond #UnderwoodsCustom
Keywords: natural, diamonds, gemstone, jeweler, gemologist, gemology

Knee deep in 36 cts of new diamonds✨

#UnderwoodDiamond #UnderwoodsCustom
Keywords: natural, diamonds, gemstone, jeweler, gemologist, gemology
...

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On #WorldDiamondDay we’re reminded why we stand behind & see the value in natural diamonds💎✨ 

#OnlyNaturalDiamonds #DiamondsDoGood

On #WorldDiamondDay we’re reminded why we stand behind & see the value in natural diamonds💎✨

#OnlyNaturalDiamonds #DiamondsDoGood
...

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Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Come Visit Us

611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us

611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM

Testimonials

What’s New

From Our Blog

For the Groom

For the Groom

The bride's dress steals the show at weddings, but there is a lot that can go into planning what the groom and the groomsmen wear.  While there might not be as many suit and tie options as there are wedding dress styles,  these are the things you should know about...

Real Pearls vs. Fake Pearls

Real Pearls vs. Fake Pearls

Pearls are so amazing because they are produced by a living creature - an oyster. Most of the pearls we see today are cultured which means that they are produced by oysters on an oyster farm.           How can you tell if it's fake?  That task...

October Birthstone: Opal

October Birthstone: Opal

The name opal comes from the Greek Opallos, which  means "to see a change of color."  Opals range in color from milky white to black with vibrant specs of yellow, orange, green, red, and blue.  The opal is composed of particles closely packed in circular arrangements...

Contact Info

611 West Dickson St.
479.521.2000
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

Follow Us

Join the Family

Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!

Contact Info

611 West Dickson St.
479.521.2000
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

Follow Us

Join the Family

Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!

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