Celebrating Life’s Special Moments since 1957
a legacy of Love.
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
VIEW COLLECTION
Custom Designs
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
LEARN MORE
Awards & Honors
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
VISIT PAGE
Elevated Experience
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
LEARN MORE
Engagement & Bridal
Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.
CUSTOM DESIGNS
With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.
AWARDS & HONORS
Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”
ELEVATED EXPERIENCE
Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.
Shop @underwoodsfinejewelers
We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.
Just the right amount of drama✨
The warmth of antique cut diamonds feels familiar.
Meanwhile the old world cutting reminds us that these precious stones are handled with care and hand cut by artisans dedicated to their craft.
All while reassuring us of how precious and rare each diamond is.
Imprinted with at least 250 million years of history.
One-of-a-kind and cut to perfection in their own unique way.
#UnderwoodDiamond
#UnderwoodsCustom
Just the right amount of drama✨
The warmth of antique cut diamonds feels familiar.
Meanwhile the old world cutting reminds us that these precious stones are handled with care and hand cut by artisans dedicated to their craft.
All while reassuring us of how precious and rare each diamond is.
Imprinted with at least 250 million years of history.
One-of-a-kind and cut to perfection in their own unique way.
#UnderwoodDiamond
#UnderwoodsCustom
Knee deep in 36 cts of new diamonds✨
#UnderwoodDiamond #UnderwoodsCustom
Keywords: natural, diamonds, gemstone, jeweler, gemologist, gemology
Knee deep in 36 cts of new diamonds✨
#UnderwoodDiamond #UnderwoodsCustom
Keywords: natural, diamonds, gemstone, jeweler, gemologist, gemology
On #WorldDiamondDay we’re reminded why we stand behind & see the value in natural diamonds💎✨
#OnlyNaturalDiamonds #DiamondsDoGood
On #WorldDiamondDay we’re reminded why we stand behind & see the value in natural diamonds💎✨
#OnlyNaturalDiamonds #DiamondsDoGood
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Three Generations of Extraordinary Fine Jewelry
Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.
Come Visit Us
611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM
Come Visit Us
611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM
Testimonials
What’s New
From Our Blog
For the Groom
The bride's dress steals the show at weddings, but there is a lot that can go into planning what the groom and the groomsmen wear. While there might not be as many suit and tie options as there are wedding dress styles, these are the things you should know about...
Real Pearls vs. Fake Pearls
Pearls are so amazing because they are produced by a living creature - an oyster. Most of the pearls we see today are cultured which means that they are produced by oysters on an oyster farm. How can you tell if it's fake? That task...
October Birthstone: Opal
The name opal comes from the Greek Opallos, which means "to see a change of color." Opals range in color from milky white to black with vibrant specs of yellow, orange, green, red, and blue. The opal is composed of particles closely packed in circular arrangements...
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Contact Info
611 West Dickson St.
479.521.2000
info@underwoods.com
M-F 10AM-6PM
SAT 10AM-5PM
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Join the Family
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