DESIGN YOUR DREAM

MARCH BIRTHSTONE

CRAZY ABOUT CUSTOM COLOR

Bridal

Bridal

CRAZY ABOUT

CUSTOM COLOR

MARCH BIRTHSTONE

DESIGN YOUR DREAM

Celebrating Life’s Special Moments since 1957

a legacy of Love.

 

Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

VIEW COLLECTION


Custom Designs

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

LEARN MORE


Awards & Honors

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

VISIT PAGE


Elevated Experience

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

LEARN MORE


Engagement & Bridal

Choose between our selection of loose diamonds, semi-mounts, finished rings, or design your own.

CUSTOM DESIGNS

With our In-House shop & design team we specialize in creating the custom quality piece you’ve been dreaming of.

AWARDS & HONORS

Take a look at our list of distinctions including “America’s Coolest Store” & “Best Single Store Jeweler.”

ELEVATED EXPERIENCE

Discover the difference of our Gem Lab as you work one on one with our GIA & AGS Certified Diamond Experts.

Explore More Fine Jewelry

Photo of several engagement rings.

Engagement Rings

Bracelets

Photo of a woman wearing several necklaces with a yellow shirt.

Necklaces

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Earrings

unique custom jewelry, one of a kind jewelry, fine birthstone jewelry, aquamarine jewelry, birthstone jewelry, one of a kind fine jewelry, custom unique fine jewelry, diamond hoops, diamond studs, martini diamond studs, aquamarine ring, one of a kind ring, unique diamond and aquamarine ring, aqua gemstone, aqua jewelry

Bands

Shop @underwoodsfinejewelers

We love to keep up with our clients special moments – Follow & tag us @UnderwoodsFineJewelers on Instagram.

Hopelessly devoted is right❣️

#UnderwoodDiamond #UnderwoodsCustom

Hopelessly devoted is right❣️

#UnderwoodDiamond #UnderwoodsCustom
...

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Choose your fighter👊🏽✨

Choose your fighter👊🏽✨ ...

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Knee deep in 36 cts of new diamonds✨

#UnderwoodDiamond #UnderwoodsCustom
Keywords: natural, diamonds, gemstone, jeweler, gemologist, gemology

Knee deep in 36 cts of new diamonds✨

#UnderwoodDiamond #UnderwoodsCustom
Keywords: natural, diamonds, gemstone, jeweler, gemologist, gemology
...

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On #WorldDiamondDay we’re reminded why we stand behind & see the value in natural diamonds💎✨ 

#OnlyNaturalDiamonds #DiamondsDoGood

On #WorldDiamondDay we’re reminded why we stand behind & see the value in natural diamonds💎✨

#OnlyNaturalDiamonds #DiamondsDoGood
...

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Flip it east-west & add your kid’s birthstones for an everyday right hand ring✨

#UnderwoodsRevival
#UnderwoodsCustom

Flip it east-west & add your kid’s birthstones for an everyday right hand ring✨

#UnderwoodsRevival
#UnderwoodsCustom
...

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They last forever & retain their value 💎✨

Happy Diamond Month to all those who celebrate, especially the one’s who get to claim as their birth stone!

Ask about our #LifetimeGuaranteeofInvestment to learn more about the long term value of an #UnderwoodDiamond

They last forever & retain their value 💎✨

Happy Diamond Month to all those who celebrate, especially the one’s who get to claim as their birth stone!

Ask about our #LifetimeGuaranteeofInvestment to learn more about the long term value of an #UnderwoodDiamond
...

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Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Three Generations of Extraordinary Fine Jewelry

Learn about how Underwoods was started over 65 years ago with only $1,000 of borrowed money and who the family members are behind this multi generational operation in the heart of Fayetteville, Arkansas.

Come Visit Us

611 West Dickson Street
Fayetteville, AR 72701
479-521-2000
Monday-Friday 10AM – 6PM
Saturday 10AM-5PM

Come Visit Us

611 WEST DICKSON STREET
FAYETTEVILLE, AR 72701
479-521-2000
MONDAY-FRIDAY 10AM – 6PM
SATURDAY 10AM-5PM

Testimonials

What’s New

From Our Blog

Bill Underwood’s Beauty Grade Machine

Bill Underwood’s Beauty Grade Machine

In 2007, Bill Underwood's Beauty Grade Machine®, received its U.S. patent (7,193,694B2) for the laser technology. The machine is the only technology of its kind to exist in the world and is incredibly accurate. The machine measures the light return from a diamond and...

Gifts That Glisten

Gifts That Glisten

For  you last minute Valentine's shoppers, head on over to our promotional items to select some of our favorites. Our matching Onyx and Diamond pendant and earrings are sure to steal her away. For some color, check out our Pearls...

Will you be my Valentine?

Will you be my Valentine?

  The most romantic holiday of the year is here...and so are we! Underwood's Fine Jewelers can help you find that special piece of jewelry for your special someone. It can sometimes be a challenge selecting that perfect gift for your significant other on this special...

Contact Info

611 West Dickson St.
479.521.2000
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

Follow Us

Join the Family

Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!

Contact Info

611 West Dickson St.
479.521.2000
info@underwoods.com

M-F 10AM-6PM
SAT 10AM-5PM

Follow Us

Join the Family

Stay up to date on new blog posts, events, & what the monthly birthstone is. Subscribe to our mailing list today!

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